Branding is not what brand deliver but it is solely theperception of consumerBranding becomes more transparent… it is not justimage. With digital, brand becomes verytransaparent… product, services, after sales serviceshopping experience all countsNarrow the gap between big & small brandDigital is not magic solutionsIn digital age, why everything needs to be quantified?Why all brands nowadays want to be friendly &engaging? Why brands are asking for likes?
Douglas Rushkoffthinks branding is irrelevant in the age of the socialnetworkSocial is the exchange of facts / information / valuesamong people. Not brands
Branding in Digital AgeBrands is not building in social networkInstead social network is a boostersIt boosts what the brands are ? Better or Worse
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