Your SlideShare is downloading. ×
eCMO Conference 2013 - Time Flies! Branding Won't
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

eCMO Conference 2013 - Time Flies! Branding Won't

179
views

Published on

Mr. Kenneth Wan …

Mr. Kenneth Wan
Co-Founder & Director, The Bread Digital
Speech topic: Time Changed! Branding Won't


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
179
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Kenneth Wan from The Bread Digital
  • 2. Thinks“Brands become irrelevant in the age of social”
  • 3. Consumer Decision Journey
  • 4. Consumer Decision JourneyNowadaysTVPrintOOHOnline DisplaySocialSearchSocialPeersReviewMobilePOSSocialSocial
  • 5. Narrow the Gap betweenBIG & small players
  • 6. Social media / Digitalis an Magnifying GlassFor Both Good & Bad
  • 7. Do we need to quantified everythingin digital space? Including Branding?
  • 8. What does a “LIKE” mean for brand?
  • 9. Strong Branding gets paid offespecially in bad times
  • 10. Red Bull Media House
  • 11. THANK YOUKenneth WanE: kenneth.wan@thebreaddigital.comT: 3998 4808: wankinkin: wankinkin: wankinkin: wankinkin: wankinkin: 溫堅堅: Kenneth Wan
  • 12. Branding is not what brand deliver but it is solely theperception of consumerBranding becomes more transparent… it is not justimage. With digital, brand becomes verytransaparent… product, services, after sales serviceshopping experience all countsNarrow the gap between big & small brandDigital is not magic solutionsIn digital age, why everything needs to be quantified?Why all brands nowadays want to be friendly &engaging? Why brands are asking for likes?
  • 13. Douglas Rushkoffthinks branding is irrelevant in the age of the socialnetworkSocial is the exchange of facts / information / valuesamong people. Not brands
  • 14. Branding in Digital AgeBrands is not building in social networkInstead social network is a boostersIt boosts what the brands are ? Better or Worse

×