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OpenRice – A Local Brand Created for HK PeopleAlfred TsoiCEO, JDB Holdings LimitedJune 4th, 2013
Have you heard about
ReviewInformationCommunityEateryRestaurant Comments(Collective Wisdom)Comprehensive Dining GuideDining Experience SharingL...
TrustworthyCollective WisdomGourmet CommunityComprehensive InformationSharing PlatformUniqueness behind our Brand
How does collective wisdom work? Dynamic Contents Up-to-date Information Influential Power Trustworthy Industry Impro...
What do people think about OpenRice?70%used OpenRice to look fordining and restaurantinformation*67%regarded OpenRice asth...
What is the impact of online review?** 2011 CONE Online Influence Trend Tracker87%of consumers say positive reviewsonline ...
As a restaurant owner,what can I do withonline review?
 Follow up with customers(CRM) Make your shop outstanding Respond to the reviews Monitor your online reputation Post ...
Restaurant Management System- a platform to connect restaurants & customersHighlight your specialityIncrease exposureInsta...
Restaurant Management System- Change your brand’s perceptionReviews RMSDining/PurchasingRefine yourbrand statement tochang...
What’s more?
Relationship between RMS & TMSSearch arestaurantRead reviews orcollect word- of-mouth commentsDecisionBook arestaurantEnjo...
Table Management System- A new way of reservationReduce operation costAccess to target customersImprove customer service B...
Table Management System- Anytime, Anywhere
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eCMO Conference 2013 - Openrice – A local brand created for HK people

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Mr. Alfred Tsoi
CEO, JDB Holdings Limited
Speech topic: Openrice – A local brand created for HK people

Published in: Business, Technology
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Transcript of "eCMO Conference 2013 - Openrice – A local brand created for HK people"

  1. 1. OpenRice – A Local Brand Created for HK PeopleAlfred TsoiCEO, JDB Holdings LimitedJune 4th, 2013
  2. 2. Have you heard about
  3. 3. ReviewInformationCommunityEateryRestaurant Comments(Collective Wisdom)Comprehensive Dining GuideDining Experience SharingLink-up Eateries with GourmetsTo provide a comprehensive, unbiased and user-friendly platformfor people to access and share dining information & experience in Asia.
  4. 4. TrustworthyCollective WisdomGourmet CommunityComprehensive InformationSharing PlatformUniqueness behind our Brand
  5. 5. How does collective wisdom work? Dynamic Contents Up-to-date Information Influential Power Trustworthy Industry ImprovementAdvantages of User Generated Content
  6. 6. What do people think about OpenRice?70%used OpenRice to look fordining and restaurantinformation*67%regarded OpenRice astheir favorite channel*75%agreed that OpenRice provides the mostcredible restaurants reviews*84%agreed that OpenRice has influentialrole in their choice of restaurant**Nielsen Telebus Survey 2013
  7. 7. What is the impact of online review?** 2011 CONE Online Influence Trend Tracker87%of consumers say positive reviewsonline have reinforced their decisionto purchase a product or servicerecommended to them**ReviewsReviews80%of consumers say negative reviewsonline have made them change theirmind about purchasing a product orservice recommended to them**64%of consumers search for onlinereviews before making purchasedecisions**
  8. 8. As a restaurant owner,what can I do withonline review?
  9. 9.  Follow up with customers(CRM) Make your shop outstanding Respond to the reviews Monitor your online reputation Post up-to-date information Promote with special offersHow can I make use of review website?
  10. 10. Restaurant Management System- a platform to connect restaurants & customersHighlight your specialityIncrease exposureInstantinformationupdateConnect withpotential customers
  11. 11. Restaurant Management System- Change your brand’s perceptionReviews RMSDining/PurchasingRefine yourbrand statement tochange users’ perceptionRespond to complaintsConvey brand statementListen to different customers’ voicesMonitor online reviewsDefine strength and weaknessUser engagementBrand evolution
  12. 12. What’s more?
  13. 13. Relationship between RMS & TMSSearch arestaurantRead reviews orcollect word- of-mouth commentsDecisionBook arestaurantEnjoy a mealShare insocialnetworkingwebsitePost a reviewRestaurant Management System Table Management System
  14. 14. Table Management System- A new way of reservationReduce operation costAccess to target customersImprove customer service Booking record analysis& management24 x 7 available
  15. 15. Table Management System- Anytime, Anywhere
  16. 16. Thank you!
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