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eCMO 2010 Unleash the power of mobile advertising
 

eCMO 2010 Unleash the power of mobile advertising

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Mr. Andy Ann, Hotmob Limited

Mr. Andy Ann, Hotmob Limited

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    eCMO 2010 Unleash the power of mobile advertising eCMO 2010 Unleash the power of mobile advertising Presentation Transcript

    • eCMO Conference June 2010 Presented by Andy Ann 1
    • ARE WE ALL HUNGRY FOR NEW MEDIA SOLUTIONS?
    • LACK OF TECHNOLOGY KNOW HOW
    • CHANGING OF USER BEHAVIOR PATTERNS
    • NEED OF IDEAS AND SOLUTIONS FOR SPECIFIC NEW PLATFORMS
    • METHODS TO MEASURE EFFECTIVENESS AND ROI OF ALL THESE NEW MEDIA SOLUTIONS
    • PRINT
    • TV
    • ONLINE
    • MOBILE
    • SOCIAL USERS unable to draw boundaries where physical and virtual worlds divide
    • Click the like button if your a hater of THE DAMN REF!
    • What’s the “E” behind the Rebranding Strategy
    • INTEGRATION of MEDIA AND REAL TIME
    • ENGAGEMENT BEYOND ADVERTISING TECHNOLOGY + IDEAS + SOLUTIONS RFID MOBILE DIGITAL KIOSK WEB SOLUTIONS SMS PROMOTION LOYALTY SYSTEM UGC BLUETOOTH QR CODES SOCIAL MEDIA AR BLOGGING GPS LOCATION MAPPING PERSONALITY TARGETING
    • Integrating Multiple Communication Channels All in One Communicator Mobile + Online + Interaction “iPhone users are young, rich & tech –savvy.” ReadWhiteWeb, April 2008 18
    • When can I engage What are they on? What do they consumers? Mobile want? Anytime Facebook Information On-the-go Twitter Interaction On Transport Other user feedbacks At parties Connect with friends 19
    • Point to Point Media Presence 20
    • SOCIAL MEDIA
    • SOCIAL MEDIA X DOOH
    • Mobile is Social Mobile is Real Time Mobile is Out of Home
    • Mobile marketing is: Simple targeted and measurable medium to reach consumer directly and produce one on one experience anytime anywhere
    • app wap
    • RANKED TOP 9 in 2 days
    • Mobile Advertising Format Apps Sponsorship Wap Banner In-Apps Banner Augmented Reality Adsense
    • THANK YOU