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eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
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eCMO 2010 Unleash the power of mobile advertising

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Mr. Andy Ann, Hotmob Limited

Mr. Andy Ann, Hotmob Limited

Published in: Business, Technology
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Transcript

  • 1. eCMO Conference June 2010 Presented by Andy Ann 1
  • 2. ARE WE ALL HUNGRY FOR NEW MEDIA SOLUTIONS?
  • 3. LACK OF TECHNOLOGY KNOW HOW
  • 4. CHANGING OF USER BEHAVIOR PATTERNS
  • 5. NEED OF IDEAS AND SOLUTIONS FOR SPECIFIC NEW PLATFORMS
  • 6. METHODS TO MEASURE EFFECTIVENESS AND ROI OF ALL THESE NEW MEDIA SOLUTIONS
  • 7. PRINT
  • 8. TV
  • 9. ONLINE
  • 10. MOBILE
  • 11. SOCIAL USERS unable to draw boundaries where physical and virtual worlds divide
  • 12. Click the like button if your a hater of THE DAMN REF!
  • 13. What’s the “E” behind the Rebranding Strategy
  • 14. INTEGRATION of MEDIA AND REAL TIME
  • 15. ENGAGEMENT BEYOND ADVERTISING TECHNOLOGY + IDEAS + SOLUTIONS RFID MOBILE DIGITAL KIOSK WEB SOLUTIONS SMS PROMOTION LOYALTY SYSTEM UGC BLUETOOTH QR CODES SOCIAL MEDIA AR BLOGGING GPS LOCATION MAPPING PERSONALITY TARGETING
  • 16. Integrating Multiple Communication Channels All in One Communicator Mobile + Online + Interaction “iPhone users are young, rich & tech –savvy.” ReadWhiteWeb, April 2008 18
  • 17. When can I engage What are they on? What do they consumers? Mobile want? Anytime Facebook Information On-the-go Twitter Interaction On Transport Other user feedbacks At parties Connect with friends 19
  • 18. Point to Point Media Presence 20
  • 19. SOCIAL MEDIA
  • 20. SOCIAL MEDIA X DOOH
  • 21. Mobile is Social Mobile is Real Time Mobile is Out of Home
  • 22. Mobile marketing is: Simple targeted and measurable medium to reach consumer directly and produce one on one experience anytime anywhere
  • 23. app wap
  • 24. RANKED TOP 9 in 2 days
  • 25. Mobile Advertising Format Apps Sponsorship Wap Banner In-Apps Banner Augmented Reality Adsense
  • 26. THANK YOU

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