eCMO Conference
         June 2010

  Presented by Andy Ann




                          1
ARE WE ALL
HUNGRY FOR
 NEW MEDIA
SOLUTIONS?
LACK OF TECHNOLOGY KNOW HOW
CHANGING OF USER BEHAVIOR


   PATTERNS
NEED OF IDEAS AND SOLUTIONS FOR


SPECIFIC NEW PLATFORMS
METHODS TO MEASURE


EFFECTIVENESS AND ROI OF ALL THESE NEW
           MEDIA SOLUTIONS
PRINT
TV
ONLINE
MOBILE
SOCIAL USERS
   unable to draw
     boundaries
where physical and
virtual worlds divide
Click the like button if your a hater of
          THE DAMN REF!
What’s the “E” behind the Rebranding Strategy
INTEGRATION of MEDIA
       AND
     REAL TIME
ENGAGEMENT BEYOND ADVERTISING




TECHNOLOGY               +            IDEAS             +      SOLUTIONS


RFID         ...
Integrating Multiple Communication Channels




           All in One Communicator
          Mobile + Online + Interaction...
When can I engage   What are they on?   What do they
consumers?          Mobile              want?
Anytime             Fac...
Point to Point Media Presence




                                20
SOCIAL MEDIA
SOCIAL MEDIA X DOOH
Mobile is Social
Mobile is Real Time
Mobile is Out of Home
Mobile marketing is:
Simple targeted and measurable medium
to reach consumer directly and produce
one on one experience an...
app   wap
RANKED TOP
 9 in 2 days
Mobile Advertising Format




  Apps Sponsorship   Wap Banner   In-Apps Banner   Augmented Reality   Adsense
THANK YOU
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
eCMO 2010 Unleash the power of mobile advertising
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eCMO 2010 Unleash the power of mobile advertising

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Mr. Andy Ann, Hotmob Limited

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eCMO 2010 Unleash the power of mobile advertising

  1. 1. eCMO Conference June 2010 Presented by Andy Ann 1
  2. 2. ARE WE ALL HUNGRY FOR NEW MEDIA SOLUTIONS?
  3. 3. LACK OF TECHNOLOGY KNOW HOW
  4. 4. CHANGING OF USER BEHAVIOR PATTERNS
  5. 5. NEED OF IDEAS AND SOLUTIONS FOR SPECIFIC NEW PLATFORMS
  6. 6. METHODS TO MEASURE EFFECTIVENESS AND ROI OF ALL THESE NEW MEDIA SOLUTIONS
  7. 7. PRINT
  8. 8. TV
  9. 9. ONLINE
  10. 10. MOBILE
  11. 11. SOCIAL USERS unable to draw boundaries where physical and virtual worlds divide
  12. 12. Click the like button if your a hater of THE DAMN REF!
  13. 13. What’s the “E” behind the Rebranding Strategy
  14. 14. INTEGRATION of MEDIA AND REAL TIME
  15. 15. ENGAGEMENT BEYOND ADVERTISING TECHNOLOGY + IDEAS + SOLUTIONS RFID MOBILE DIGITAL KIOSK WEB SOLUTIONS SMS PROMOTION LOYALTY SYSTEM UGC BLUETOOTH QR CODES SOCIAL MEDIA AR BLOGGING GPS LOCATION MAPPING PERSONALITY TARGETING
  16. 16. Integrating Multiple Communication Channels All in One Communicator Mobile + Online + Interaction “iPhone users are young, rich & tech –savvy.” ReadWhiteWeb, April 2008 18
  17. 17. When can I engage What are they on? What do they consumers? Mobile want? Anytime Facebook Information On-the-go Twitter Interaction On Transport Other user feedbacks At parties Connect with friends 19
  18. 18. Point to Point Media Presence 20
  19. 19. SOCIAL MEDIA
  20. 20. SOCIAL MEDIA X DOOH
  21. 21. Mobile is Social Mobile is Real Time Mobile is Out of Home
  22. 22. Mobile marketing is: Simple targeted and measurable medium to reach consumer directly and produce one on one experience anytime anywhere
  23. 23. app wap
  24. 24. RANKED TOP 9 in 2 days
  25. 25. Mobile Advertising Format Apps Sponsorship Wap Banner In-Apps Banner Augmented Reality Adsense
  26. 26. THANK YOU
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