Major Trends of Internet Marketing in Mainland China: Implications for Hong Kong Businesses A Presentation Made at HKAIM eCMO Forum June 2010 Dr. Wenyu Dou, Associate Professor of Marketing Associate Head, Department of Marketing City University of Hong Kong
Dr. Wenyu Dou is considered a pioneering researcher and leading expert on Internet Marketing. He has published extensively on this topic since 1998 and taught this course many times at Universities in the U.S. and China.
He is also a frequent speaker on this topic at various industry conventions and top companies in the region (e.g., Ping An, ICBC, ctrip.com)
the categories with the highest number of users were online music, online news and search engines.
“ due to the low-cost of search engine marketing, highly targeted customers, and their advantage of bringing easily seen marketing results, they are becoming more-and-more trusted by advertisers.” (comScore)