How to better measure and optimize display media? Prepared for eCMO Conference June 2010
Httpool is one of the fastest growing global online advertising solution providers, with a focus on emerging markets International Presence: London (HQ) + 13 offices in Europe, India and Asia Httpool Asia is technology-driven with focus on Performance Marketing: Everything you’ve wanted in an ad network: Broad efficient reach + a diverse portfolio of inventory, pricing model and targeting options! Our goal is to deliver Reach, Quality and Results for advertisers and agencies INTRODUCTION
Real time Optimization & re-Targeting Registration Flow HTTPOOL network Landing page Registration page Thank you page Thank you for registration Optimize Against Thank you page Re-target Drop off users Build Segment (who had been to landing page)
Increase Brand Term Search Volume- 50% lift in brand term search query one week after exposure to the display ad.
Improves Site Engagement - 55% lift in time spent on advertiser’s site on those who viewed a branded ad in this study (34 minutes per unique visitor vs. the 22 average minutes per unique when they were not shown the ad)
Improve eCommerce Spend By An Average Of 7% - 7% average lift in eCommerce spend per ad site visitor.
Travel spend was 9% higher among exposed users