eCMO 2010  Doing Branding digital = stealing money from TV
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eCMO 2010 Doing Branding digital = stealing money from TV

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Mr. Kenneth Wan, Business Director, GroupM Interaction

Mr. Kenneth Wan, Business Director, GroupM Interaction

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    eCMO 2010  Doing Branding digital = stealing money from TV eCMO 2010 Doing Branding digital = stealing money from TV Presentation Transcript

    • “e” Behind Rebranding Strategy
    • Observation #1 There is a Myth is the best tool for branding
    • Awareness Engagement
    • Top 10 websites in HONG KONG 5 out of 10 are social media / networking sites 1 YAHOO.COM.HK 3.342Mil 2 FACEBOOK.COM 2.628mil 3 LIVE.COM 2.370mil 4 GOOGLE.COM 2.036mil 5 YOUTUBE.COM 1.880mil 6 DISCUSS.COM.HK 1.600mil 7 UWANTS.COM 1.410mil 8 BLOGGER.COM 1.209mil 9 Baidu.COM 1.167mil 10TVB.com 1.146mil Source: Comscore Mar 2010
    • Observation #2 High Level of Media Integration
    • Cross Media Integration
    • Digital Integration
    • Observation #3 Powerful Online Brand
    • Top 10 websites in HONG KONG 5 out of 10 are social media / networking sites 1 YAHOO.COM.HK 3.342Mil 2 FACEBOOK.COM 2.628mil 3 LIVE.COM 2.370mil 4 GOOGLE.COM 2.036mil 5 YOUTUBE.COM 1.880mil 6 DISCUSS.COM.HK 1.600mil 7 UWANTS.COM 1.410mil 8 BLOGGER.COM 1.209mil 9 Baidu.COM 1.167mil 10TVB.com 1.146mil Source: Comscore Mar 2010
    • Observation #4 Risk or Opportunity?
    • 器量
    • 1. Listening 2. Influence 3. Collaboration 4. 器量
    • How?
    • Kenneth Wan Kenneth.wan@groupm.com