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eCMO Conference 2013 - eCommerce - from Policies to Practices

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Dr. Henry Chang …

Dr. Henry Chang
Information Technology Advisor, Office of the Privacy Commissioner for Personal Data, HK
Speech topic: eCommerce - from Policies to Practices


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  • 1. eCommerce - from Policies to PracticesHenry ChangInformation Technology AdvisorThe Office of the Privacy Commissioner for Personal Data4 June 2013eCMO Conference 2013“New Challenges of Brand Building and eCommerce”
  • 2. 2Data Protection Principles (DPPs) under the PersonalData (Privacy) Ordinance• Purpose Specification and CollectionLimitation• Data Quality and Retention Principle• Use Limitation Principle• Security Safeguard Principle• Openness Principle• Individual Participation Principle1. InformedConsent2. Protection3. Transparency
  • 3. 3eCommerce - from Policies to PracticesPrivacy by DesignA clever person solves problem,a wise person avoids it.
  • 4. 4Negative examples of executioneCommerce - from Policies to Practices
  • 5. 5Predictable URLs
  • 6. 6‘Straight-through’ processingStartOnlineshoppingSelectitemsCreateaccountProcessorderSendconfirmationreceipt toregisteredemailaddressTake creditcarddetailsNochecking ofemailaddressReceipt sentto the wrongemailaddress
  • 7. 7The ‘new’ direct marketing legislationeCommerce - from Policies to Practices
  • 8. 8eCommerce - from Policies to Practiceshttp://www.pcpd.org.hk/english/publications/files/DM_infographic_e.pdf
  • 9. 9eCommerce - from Policies to Practices
  • 10. 10• Please check out the “New Guidance on Direct Marketing”http://www.pcpd.org.hk/english/publications/files/GN_DM_e.pdf• Attend PCPD workshops on Direct Marketinghttp://www.pcpd.org.hk/english/activities/workshop.htmleCommerce - from Policies to Practices
  • 11. 11Thank youeCommerce - from Policies to Practices