eCommerce - from Policies to PracticesHenry ChangInformation Technology AdvisorThe Office of the Privacy Commissioner for Personal Data4 June 2013eCMO Conference 2013“New Challenges of Brand Building and eCommerce”
2Data Protection Principles (DPPs) under the PersonalData (Privacy) Ordinance• Purpose Specification and CollectionLimitation• Data Quality and Retention Principle• Use Limitation Principle• Security Safeguard Principle• Openness Principle• Individual Participation Principle1. InformedConsent2. Protection3. Transparency
3eCommerce - from Policies to PracticesPrivacy by DesignA clever person solves problem,a wise person avoids it.
4Negative examples of executioneCommerce - from Policies to Practices
10• Please check out the “New Guidance on Direct Marketing”http://www.pcpd.org.hk/english/publications/files/GN_DM_e.pdf• Attend PCPD workshops on Direct Marketinghttp://www.pcpd.org.hk/english/activities/workshop.htmleCommerce - from Policies to Practices
11Thank youeCommerce - from Policies to Practices