MI MING MART AND WEB 2.0 Start a business with Blogspot, YouTube, and Google documents; @ $0 cost!
 
WWW.ERICAYUEN.COM <ul><li>blog established in 2005 </li></ul><ul><li>free hosting </li></ul><ul><li>easy to set up </li></...
WWW.ELLE.COM.HK/ERICA <ul><li>video blog established in January 2009 </li></ul>
WWW.ELLE.COM.HK/ERICA <ul><li>revealed women demand on skincare/make-up/healthcare videos </li></ul>
PHION GREEN POWDER @ ELLE <ul><li>induced over 400 group purchases </li></ul><ul><li>revealed market demand </li></ul>
 
交收  @ STARBUCKS <ul><li>based on trust built from communication at blog </li></ul>
PRINT TOPICS MOVING ONLINE <ul><li>more interactive discussions </li></ul>
PRINT TOPICS MOVING ONLINE <ul><li>more interactive discussions </li></ul>
ONLINE PRODUCT REVIEWS <ul><li>consolidated reviews from various forums and blogs </li></ul><ul><li>increased consumer con...
 
TOOK ORDERS WITH GOOGLE FORM <ul><li>no hosting needed </li></ul><ul><li>easy to set up and manage </li></ul>
TAKE ORDERS WITH GOOGLE FORM <ul><li>spreadsheet as output </li></ul><ul><li>shared online with staff to manage orders </l...
 
BUILT WWW.MIMINGMART.COM <ul><li>co-op with Elle.com.hk </li></ul><ul><li>win-win @ no cost </li></ul>
 
MIMINGMART STORE OPENED <ul><li>financed by retained earnings </li></ul>
ADS ON YAHOO AND FACEBOOK <ul><li>DIY Facebook ad </li></ul>
PRINT MEDIA INTERVIEW <ul><li>free advertising </li></ul><ul><li>significant increase in sales </li></ul>
 
PRINT AD CAMPAIGN <ul><li>back to traditional media </li></ul>
COMMUNICATING WITH READERS <ul><li>personally reply to 100+ messages from readers/clients daily  </li></ul>
SUMMARY- HOW HAS MI MING MART BENEFITED FROM WEB2.0  <ul><li>FREE APPLICATIONS  </li></ul><ul><li>ESTABLISHED REPUTATION <...
THANK YOU
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6. Social 2.0 Mi Ming Mart And Web 2.0 Erica Yuen

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  • Background: PCCW, Miss Hong Kong 2005
  • 交收 operation+print coverage and its interaction with web
  • Background: PCCW, Miss Hong Kong 2005
  • Transcript of "6. Social 2.0 Mi Ming Mart And Web 2.0 Erica Yuen"

    1. 1. MI MING MART AND WEB 2.0 Start a business with Blogspot, YouTube, and Google documents; @ $0 cost!
    2. 3. WWW.ERICAYUEN.COM <ul><li>blog established in 2005 </li></ul><ul><li>free hosting </li></ul><ul><li>easy to set up </li></ul><ul><li>from Blogger to Columnist </li></ul>
    3. 4. WWW.ELLE.COM.HK/ERICA <ul><li>video blog established in January 2009 </li></ul>
    4. 5. WWW.ELLE.COM.HK/ERICA <ul><li>revealed women demand on skincare/make-up/healthcare videos </li></ul>
    5. 6. PHION GREEN POWDER @ ELLE <ul><li>induced over 400 group purchases </li></ul><ul><li>revealed market demand </li></ul>
    6. 8. 交收 @ STARBUCKS <ul><li>based on trust built from communication at blog </li></ul>
    7. 9. PRINT TOPICS MOVING ONLINE <ul><li>more interactive discussions </li></ul>
    8. 10. PRINT TOPICS MOVING ONLINE <ul><li>more interactive discussions </li></ul>
    9. 11. ONLINE PRODUCT REVIEWS <ul><li>consolidated reviews from various forums and blogs </li></ul><ul><li>increased consumer confidence </li></ul>
    10. 13. TOOK ORDERS WITH GOOGLE FORM <ul><li>no hosting needed </li></ul><ul><li>easy to set up and manage </li></ul>
    11. 14. TAKE ORDERS WITH GOOGLE FORM <ul><li>spreadsheet as output </li></ul><ul><li>shared online with staff to manage orders </li></ul>
    12. 16. BUILT WWW.MIMINGMART.COM <ul><li>co-op with Elle.com.hk </li></ul><ul><li>win-win @ no cost </li></ul>
    13. 18. MIMINGMART STORE OPENED <ul><li>financed by retained earnings </li></ul>
    14. 19. ADS ON YAHOO AND FACEBOOK <ul><li>DIY Facebook ad </li></ul>
    15. 20. PRINT MEDIA INTERVIEW <ul><li>free advertising </li></ul><ul><li>significant increase in sales </li></ul>
    16. 22. PRINT AD CAMPAIGN <ul><li>back to traditional media </li></ul>
    17. 23. COMMUNICATING WITH READERS <ul><li>personally reply to 100+ messages from readers/clients daily </li></ul>
    18. 24. SUMMARY- HOW HAS MI MING MART BENEFITED FROM WEB2.0 <ul><li>FREE APPLICATIONS </li></ul><ul><li>ESTABLISHED REPUTATION </li></ul><ul><li>GAUGED MARKET DEMAND </li></ul><ul><li>BUILT CLIENTELE </li></ul><ul><li>RECEIVED CUSTOMER FEEDBACK PROMPTLY </li></ul><ul><li>COMPLEMENT WITH TRADITION MEDIA </li></ul>
    19. 25. THANK YOU

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