MI MING MART AND WEB 2.0 Start a business with Blogspot, YouTube, and Google documents; @ $0 cost!

WWW.ERICAYUEN.COM blog established in 2005 free hosting easy to set up from Blogger to Columnist

blog established in 2005

free hosting

easy to set up

from Blogger to Columnist

WWW.ELLE.COM.HK/ERICA video blog established in January 2009

video blog established in January 2009

WWW.ELLE.COM.HK/ERICA revealed women demand on skincare/make-up/healthcare videos

revealed women demand on skincare/make-up/healthcare videos

PHION GREEN POWDER @ ELLE induced over 400 group purchases revealed market demand

induced over 400 group purchases

revealed market demand

交收 @ STARBUCKS based on trust built from communication at blog

based on trust built from communication at blog

PRINT TOPICS MOVING ONLINE more interactive discussions

more interactive discussions

PRINT TOPICS MOVING ONLINE more interactive discussions

more interactive discussions

ONLINE PRODUCT REVIEWS consolidated reviews from various forums and blogs increased consumer confidence

consolidated reviews from various forums and blogs

increased consumer confidence

TOOK ORDERS WITH GOOGLE FORM no hosting needed easy to set up and manage

no hosting needed

easy to set up and manage

TAKE ORDERS WITH GOOGLE FORM spreadsheet as output shared online with staff to manage orders

spreadsheet as output

shared online with staff to manage orders

BUILT WWW.MIMINGMART.COM co-op with Elle.com.hk win-win @ no cost

co-op with Elle.com.hk

win-win @ no cost

MIMINGMART STORE OPENED financed by retained earnings

financed by retained earnings

ADS ON YAHOO AND FACEBOOK DIY Facebook ad

DIY Facebook ad

PRINT MEDIA INTERVIEW free advertising significant increase in sales

free advertising

significant increase in sales

PRINT AD CAMPAIGN back to traditional media

back to traditional media

COMMUNICATING WITH READERS personally reply to 100+ messages from readers/clients daily

personally reply to 100+ messages from readers/clients daily

SUMMARY- HOW HAS MI MING MART BENEFITED FROM WEB2.0 FREE APPLICATIONS ESTABLISHED REPUTATION GAUGED MARKET DEMAND BUILT CLIENTELE RECEIVED CUSTOMER FEEDBACK PROMPTLY COMPLEMENT WITH TRADITION MEDIA

FREE APPLICATIONS

ESTABLISHED REPUTATION

GAUGED MARKET DEMAND

BUILT CLIENTELE

RECEIVED CUSTOMER FEEDBACK PROMPTLY

COMPLEMENT WITH TRADITION MEDIA

THANK YOU