6. Social 2.0 Mi Ming Mart And Web 2.0 Erica Yuen

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  • Background: PCCW, Miss Hong Kong 2005
  • 交收 operation+print coverage and its interaction with web
  • Background: PCCW, Miss Hong Kong 2005

Transcript

  • 1. MI MING MART AND WEB 2.0 Start a business with Blogspot, YouTube, and Google documents; @ $0 cost!
  • 2.  
  • 3. WWW.ERICAYUEN.COM
    • blog established in 2005
    • free hosting
    • easy to set up
    • from Blogger to Columnist
  • 4. WWW.ELLE.COM.HK/ERICA
    • video blog established in January 2009
  • 5. WWW.ELLE.COM.HK/ERICA
    • revealed women demand on skincare/make-up/healthcare videos
  • 6. PHION GREEN POWDER @ ELLE
    • induced over 400 group purchases
    • revealed market demand
  • 7.  
  • 8. 交收 @ STARBUCKS
    • based on trust built from communication at blog
  • 9. PRINT TOPICS MOVING ONLINE
    • more interactive discussions
  • 10. PRINT TOPICS MOVING ONLINE
    • more interactive discussions
  • 11. ONLINE PRODUCT REVIEWS
    • consolidated reviews from various forums and blogs
    • increased consumer confidence
  • 12.  
  • 13. TOOK ORDERS WITH GOOGLE FORM
    • no hosting needed
    • easy to set up and manage
  • 14. TAKE ORDERS WITH GOOGLE FORM
    • spreadsheet as output
    • shared online with staff to manage orders
  • 15.  
  • 16. BUILT WWW.MIMINGMART.COM
    • co-op with Elle.com.hk
    • win-win @ no cost
  • 17.  
  • 18. MIMINGMART STORE OPENED
    • financed by retained earnings
  • 19. ADS ON YAHOO AND FACEBOOK
    • DIY Facebook ad
  • 20. PRINT MEDIA INTERVIEW
    • free advertising
    • significant increase in sales
  • 21.  
  • 22. PRINT AD CAMPAIGN
    • back to traditional media
  • 23. COMMUNICATING WITH READERS
    • personally reply to 100+ messages from readers/clients daily
  • 24. SUMMARY- HOW HAS MI MING MART BENEFITED FROM WEB2.0
    • FREE APPLICATIONS
    • ESTABLISHED REPUTATION
    • GAUGED MARKET DEMAND
    • BUILT CLIENTELE
    • RECEIVED CUSTOMER FEEDBACK PROMPTLY
    • COMPLEMENT WITH TRADITION MEDIA
  • 25. THANK YOU