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6. Social 2.0   Mi Ming Mart And Web 2.0   Erica Yuen
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6. Social 2.0 Mi Ming Mart And Web 2.0 Erica Yuen

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  • Background: PCCW, Miss Hong Kong 2005
  • 交收 operation+print coverage and its interaction with web
  • Background: PCCW, Miss Hong Kong 2005
  • Transcript

    • 1. MI MING MART AND WEB 2.0 Start a business with Blogspot, YouTube, and Google documents; @ $0 cost!
    • 2.  
    • 3. WWW.ERICAYUEN.COM
      • blog established in 2005
      • free hosting
      • easy to set up
      • from Blogger to Columnist
    • 4. WWW.ELLE.COM.HK/ERICA
      • video blog established in January 2009
    • 5. WWW.ELLE.COM.HK/ERICA
      • revealed women demand on skincare/make-up/healthcare videos
    • 6. PHION GREEN POWDER @ ELLE
      • induced over 400 group purchases
      • revealed market demand
    • 7.  
    • 8. 交收 @ STARBUCKS
      • based on trust built from communication at blog
    • 9. PRINT TOPICS MOVING ONLINE
      • more interactive discussions
    • 10. PRINT TOPICS MOVING ONLINE
      • more interactive discussions
    • 11. ONLINE PRODUCT REVIEWS
      • consolidated reviews from various forums and blogs
      • increased consumer confidence
    • 12.  
    • 13. TOOK ORDERS WITH GOOGLE FORM
      • no hosting needed
      • easy to set up and manage
    • 14. TAKE ORDERS WITH GOOGLE FORM
      • spreadsheet as output
      • shared online with staff to manage orders
    • 15.  
    • 16. BUILT WWW.MIMINGMART.COM
      • co-op with Elle.com.hk
      • win-win @ no cost
    • 17.  
    • 18. MIMINGMART STORE OPENED
      • financed by retained earnings
    • 19. ADS ON YAHOO AND FACEBOOK
      • DIY Facebook ad
    • 20. PRINT MEDIA INTERVIEW
      • free advertising
      • significant increase in sales
    • 21.  
    • 22. PRINT AD CAMPAIGN
      • back to traditional media
    • 23. COMMUNICATING WITH READERS
      • personally reply to 100+ messages from readers/clients daily
    • 24. SUMMARY- HOW HAS MI MING MART BENEFITED FROM WEB2.0
      • FREE APPLICATIONS
      • ESTABLISHED REPUTATION
      • GAUGED MARKET DEMAND
      • BUILT CLIENTELE
      • RECEIVED CUSTOMER FEEDBACK PROMPTLY
      • COMPLEMENT WITH TRADITION MEDIA
    • 25. THANK YOU