Web 3.0: Retake Control of
Your Own Cloud
Social 2.0, Hong Kong
2009.09.24
Important Note: This document was
prepared for ...
Computer 1.0: Calculator
Computer 2.0: Mainframes
Computer 3.0: PC
Web 1.0
What Next?
Anywhere Anytime Access
VS.
Another Possibility…
Your Personal Cloud
Your Own Personal Web Server
Your Personal Cloud
The Real Peer-to-Peer…
Your Own OpenID Server
Who would you trust?
Future?
Choice?
Web Addresses: Domain Names
http://go.to/something

    Domain Names 1.0
http://geocities.com/something

        Domain Names 1.0
http://facebook.com/something

        Domain Names 1.0
something.blogspot.com

     Domain Name 2.0
something.com

 Domain Names 2.0
something.asia

 Domain Names 3.0
.xxx
.info     . music           .green
   .asia              .wiki
             .eco
                    .shop .movie
.lo...
Top Domain Name Sales (Mid 2007)
   Amount     Year   Domain               Amount Year Domain
$27,000,000   2007   poker.c...
Public .Asia Auction Values
•   discover.asia     $112,111
•   sex.asia          $83,334
•   buy.asia          $73,000
•  ...
Your .Asia domain can drive traffic to
your core website
• Debunking myth of 1 domain = 1 website

• The long tail of doma...
Some People Believe:
.COM is always first Choice
Some People Believe:
More .WHATEVER more value for
           .COM
Do Customers Really Choose TLDs?
People Choose when there is Choice
hi-en.asia       kuromame.asia honda.asia




             Where you do business…
seiko.asia      keepwalking.asia koikeya...
rionih.asia    viajes.asia      whack.asia




                  Its personal…
contender.asia cantonese.asia   laopo.asia
homan.asia   bluestars.asia    angelababy.asia




                    It’s cool…
morimori.asia absorb.asia     www.ella.a...
nevertap.asia   soi.asia          gnome.asia




                    Relevance…
childlearn.asia digitalmedia.asia adrc.asia
chris316.asia    artquve.asia   studio-be.asia




          Choosing not to use .com…
rotarychild      asian-curd.asia ch...
Retaking control of your own web…
What will your choice be?
Interesting times ahead…
•   Upload everything
•   Trust the big brothers
•   Sell your data
•   Keep control of your own ...
love.from.asia

edmon@registry.asia
5. Social 2.0   Web 3.0 Retake Control Of Your Own Cloud   Edmon Chung
5. Social 2.0   Web 3.0 Retake Control Of Your Own Cloud   Edmon Chung
5. Social 2.0   Web 3.0 Retake Control Of Your Own Cloud   Edmon Chung
5. Social 2.0   Web 3.0 Retake Control Of Your Own Cloud   Edmon Chung
5. Social 2.0   Web 3.0 Retake Control Of Your Own Cloud   Edmon Chung
5. Social 2.0   Web 3.0 Retake Control Of Your Own Cloud   Edmon Chung
5. Social 2.0   Web 3.0 Retake Control Of Your Own Cloud   Edmon Chung
5. Social 2.0   Web 3.0 Retake Control Of Your Own Cloud   Edmon Chung
5. Social 2.0   Web 3.0 Retake Control Of Your Own Cloud   Edmon Chung
5. Social 2.0   Web 3.0 Retake Control Of Your Own Cloud   Edmon Chung
5. Social 2.0   Web 3.0 Retake Control Of Your Own Cloud   Edmon Chung
5. Social 2.0   Web 3.0 Retake Control Of Your Own Cloud   Edmon Chung
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5. Social 2.0 Web 3.0 Retake Control Of Your Own Cloud Edmon Chung

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5. Social 2.0 Web 3.0 Retake Control Of Your Own Cloud Edmon Chung

  1. 1. Web 3.0: Retake Control of Your Own Cloud Social 2.0, Hong Kong 2009.09.24 Important Note: This document was prepared for a private audience for discussions at the Social 2.0 event (www.social20.asia). Copyright for images included in the presentation have not been obtained from the right owners. If you are a right owner and wish for the images not to continue to be included, please contact me via email: edmon@dot.asia
  2. 2. Computer 1.0: Calculator
  3. 3. Computer 2.0: Mainframes
  4. 4. Computer 3.0: PC
  5. 5. Web 1.0
  6. 6. What Next?
  7. 7. Anywhere Anytime Access
  8. 8. VS.
  9. 9. Another Possibility…
  10. 10. Your Personal Cloud
  11. 11. Your Own Personal Web Server
  12. 12. Your Personal Cloud
  13. 13. The Real Peer-to-Peer…
  14. 14. Your Own OpenID Server
  15. 15. Who would you trust?
  16. 16. Future?
  17. 17. Choice?
  18. 18. Web Addresses: Domain Names
  19. 19. http://go.to/something Domain Names 1.0
  20. 20. http://geocities.com/something Domain Names 1.0
  21. 21. http://facebook.com/something Domain Names 1.0
  22. 22. something.blogspot.com Domain Name 2.0
  23. 23. something.com Domain Names 2.0
  24. 24. something.asia Domain Names 3.0
  25. 25. .xxx .info . music .green .asia .wiki .eco .shop .movie .love .blog .bmw .africa .fun .cool Domain Names 3.0
  26. 26. Top Domain Name Sales (Mid 2007) Amount Year Domain Amount Year Domain $27,000,000 2007 poker.com (est) $3,000,000 1999 loans.com $12,000,000 2006 sex.com (est) $2,750,000 2004 creditcards.com $9,500,000 2007 porn.com $2,500,000 2000 dotnology.com $7,500,000 2006 diamond.com $2,500,000 2000 tom.com $7,500,000 1999 business.com $2,200,000 1999 autos.com $5,500,000 2003 casino.com $2,200,000 1999 coupons.com $5,000,000 2002 asseenontv.com $2,000,000 2000 britain.com $5,000,000 1999 korea.com $2,000,000 2000 celebrities.com $3,500,000 1996 worldwideweb.com $2,000,000 1999 express.com $3,350,000 1999 altavista.com $1,900,000 2000 savings.com $3,300,000 1999 wine.com $1,600,000 2006 branson.com $3,000,000 1999 eshow.com $1,500,000 2000 deposit.com $3,000,000 2006 vodka.com $1,500,000 2006 cameras.com
  27. 27. Public .Asia Auction Values • discover.asia $112,111 • sex.asia $83,334 • buy.asia $73,000 • sexshop.asia $53,607 • gold.asia $46,602 • models.asia $41,009 • homes.asia $40,000 • gifts.asia $38,003 • book.asia $34,005 • apartments.asia $31,000
  28. 28. Your .Asia domain can drive traffic to your core website • Debunking myth of 1 domain = 1 website • The long tail of domain traffic – this is also how domain names are “monetized” Main website / • Why pay for others to refer you the traffic? domain Reclaim your traffic, exploit your own cyber real Other domains: estate, develop youri.e. Long Tailportfolio domain Go get your .Asia domain!
  29. 29. Some People Believe: .COM is always first Choice
  30. 30. Some People Believe: More .WHATEVER more value for .COM
  31. 31. Do Customers Really Choose TLDs?
  32. 32. People Choose when there is Choice
  33. 33. hi-en.asia kuromame.asia honda.asia Where you do business… seiko.asia keepwalking.asia koikeya.asia
  34. 34. rionih.asia viajes.asia whack.asia Its personal… contender.asia cantonese.asia laopo.asia
  35. 35. homan.asia bluestars.asia angelababy.asia It’s cool… morimori.asia absorb.asia www.ella.asia
  36. 36. nevertap.asia soi.asia gnome.asia Relevance… childlearn.asia digitalmedia.asia adrc.asia
  37. 37. chris316.asia artquve.asia studio-be.asia Choosing not to use .com… rotarychild asian-curd.asia cha-shu-mau.asia mortality.asia
  38. 38. Retaking control of your own web…
  39. 39. What will your choice be?
  40. 40. Interesting times ahead… • Upload everything • Trust the big brothers • Sell your data • Keep control of your own data • Use your own cloud • Make the Internet personal (again) • How easy it is • What is at stake • All about choice
  41. 41. love.from.asia edmon@registry.asia

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