5. Social 2.0 Web 3.0 Retake Control Of Your Own Cloud Edmon Chung

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  • 1. Web 3.0: Retake Control of Your Own Cloud Social 2.0, Hong Kong 2009.09.24 Important Note: This document was prepared for a private audience for discussions at the Social 2.0 event (www.social20.asia). Copyright for images included in the presentation have not been obtained from the right owners. If you are a right owner and wish for the images not to continue to be included, please contact me via email: edmon@dot.asia
  • 2. Computer 1.0: Calculator
  • 3. Computer 2.0: Mainframes
  • 4. Computer 3.0: PC
  • 5. Web 1.0
  • 6. What Next?
  • 7. Anywhere Anytime Access
  • 8. VS.
  • 9. Another Possibility…
  • 10. Your Personal Cloud
  • 11. Your Own Personal Web Server
  • 12. Your Personal Cloud
  • 13. The Real Peer-to-Peer…
  • 14. Your Own OpenID Server
  • 15. Who would you trust?
  • 16. Future?
  • 17. Choice?
  • 18. Web Addresses: Domain Names
  • 19. http://go.to/something Domain Names 1.0
  • 20. http://geocities.com/something Domain Names 1.0
  • 21. http://facebook.com/something Domain Names 1.0
  • 22. something.blogspot.com Domain Name 2.0
  • 23. something.com Domain Names 2.0
  • 24. something.asia Domain Names 3.0
  • 25. .xxx .info . music .green .asia .wiki .eco .shop .movie .love .blog .bmw .africa .fun .cool Domain Names 3.0
  • 26. Top Domain Name Sales (Mid 2007) Amount Year Domain Amount Year Domain $27,000,000 2007 poker.com (est) $3,000,000 1999 loans.com $12,000,000 2006 sex.com (est) $2,750,000 2004 creditcards.com $9,500,000 2007 porn.com $2,500,000 2000 dotnology.com $7,500,000 2006 diamond.com $2,500,000 2000 tom.com $7,500,000 1999 business.com $2,200,000 1999 autos.com $5,500,000 2003 casino.com $2,200,000 1999 coupons.com $5,000,000 2002 asseenontv.com $2,000,000 2000 britain.com $5,000,000 1999 korea.com $2,000,000 2000 celebrities.com $3,500,000 1996 worldwideweb.com $2,000,000 1999 express.com $3,350,000 1999 altavista.com $1,900,000 2000 savings.com $3,300,000 1999 wine.com $1,600,000 2006 branson.com $3,000,000 1999 eshow.com $1,500,000 2000 deposit.com $3,000,000 2006 vodka.com $1,500,000 2006 cameras.com
  • 27. Public .Asia Auction Values • discover.asia $112,111 • sex.asia $83,334 • buy.asia $73,000 • sexshop.asia $53,607 • gold.asia $46,602 • models.asia $41,009 • homes.asia $40,000 • gifts.asia $38,003 • book.asia $34,005 • apartments.asia $31,000
  • 28. Your .Asia domain can drive traffic to your core website • Debunking myth of 1 domain = 1 website • The long tail of domain traffic – this is also how domain names are “monetized” Main website / • Why pay for others to refer you the traffic? domain Reclaim your traffic, exploit your own cyber real Other domains: estate, develop youri.e. Long Tailportfolio domain Go get your .Asia domain!
  • 29. Some People Believe: .COM is always first Choice
  • 30. Some People Believe: More .WHATEVER more value for .COM
  • 31. Do Customers Really Choose TLDs?
  • 32. People Choose when there is Choice
  • 33. hi-en.asia kuromame.asia honda.asia Where you do business… seiko.asia keepwalking.asia koikeya.asia
  • 34. rionih.asia viajes.asia whack.asia Its personal… contender.asia cantonese.asia laopo.asia
  • 35. homan.asia bluestars.asia angelababy.asia It’s cool… morimori.asia absorb.asia www.ella.asia
  • 36. nevertap.asia soi.asia gnome.asia Relevance… childlearn.asia digitalmedia.asia adrc.asia
  • 37. chris316.asia artquve.asia studio-be.asia Choosing not to use .com… rotarychild asian-curd.asia cha-shu-mau.asia mortality.asia
  • 38. Retaking control of your own web…
  • 39. What will your choice be?
  • 40. Interesting times ahead… • Upload everything • Trust the big brothers • Sell your data • Keep control of your own data • Use your own cloud • Make the Internet personal (again) • How easy it is • What is at stake • All about choice
  • 41. love.from.asia edmon@registry.asia