4. Social 2.0 Darizi Crossover Andy AnnPresentation Transcript
Presented by Darizi SEP 2009 Social 2.0 – DARIZI CROSSOVER Prepared by Andy Ann CEO Darizi.com
WHAT IS DARIZI?
大 dà 日 rì 子 zĭ
IS DARIZI A PUBLICATION?
About Us www.darizi.com , a premium wedding website, offers comprehensive content to facilitate stress-free wedding planning. It is a community network with user’s collaboration and autonomy. With an engaging interface, Darizi encourages social networking and sharing amongst users while expediting to-be-weds easy interaction with vendors in the wedding business.
WHAT IS DARIZI?
WHAT IS DARIZI?
WE OVER SPENT $$$$$$
WEDDING MARKET is HUGE
3S of BRIDES THEY LIKE TO SEARCH SHARE SPEND
Chatting Social Networking online Shopping Media Libraries Searching Blogging & Micro Blogs Information & knowledge Mobile Devices
Company Overview Darizi is a prestigious wedding-focused and lifestyle-oriented media, encompassing uniquely-targeted wedding platforms. For the wedding of your dreams, Darizi.com and magazine offer comprehensive content to facilitate stress-free wedding planning. Darizi .com
Darizi World 1. Blog 2. Love Story 5. Videos 4. Photos 3. Bridal Party Darizi World allows members to create their own wedding website and share with their friends and family.
Darizi TV and Directory Darizi Channel (TV) includes a selection of wedding-related video clips for member’s reference and enjoyment. Darizi Street , which is a comprehensive wedding directory, helps members to do their wedding research online. It includes the wedding supplier’s basic information, map, and comments from other members. Darizi Channel Darizi Street
Darizi Wiki and Planning Tools Darizi Wiki , as the name suggests, is an online wedding encyclopedia where members can share their frequently asked questions and answers on this platform. Darizi Planning Tools help members better plan their wedding under stress-free environment. Darizi Wiki Darizi Planning Tools
Online Magazine (Webzine) Tailor made advertorial coverage or special supplement (cover story) in particular issues
HOW WE PROMOTE Traditional Media: TVB, MTR, Bus Shelter, Taxi, Outdoor Media New Media: Focus Media, Pacific Coffee, McDonald, MTR Track Panel, TimeSquare LED Print Media: Press Release, Ad Placement Online: SEO/ SEM/ eDM/ Online Campaigns & Press Distribution: Air Lounge, Club House, Salon Spa, Cafe Mobile: SMS, iphone Application, Ovi Application, WAP Site Events: Hotel & Club House
Online SEO Darizi ranked No. 8 on Yahoo natural keyword search Darizi ranked Top 3 on Google search
2008 was a successful start for Darizi as we organized the Luxury Wedding Fair at Mandarin Oriental in Hong Kong (10 Jun 2008), and the CRYSTALLIZED™ - Swarovski Elements Wedding Initiative in Shanghai (18-19 Nov 2008).
In 2009, Darizi continues to host high end luxury bridal shows in Hong Kong and Mainland China:
- Yongfoo Elite Shanghai (28 Mar 2009) - Peninsula Hotel Hong Kong (26 Apr 2009)
Ritz Carlton Beijing (11 Apr 2009) - Park Hyatt Shanghai (30-31 May 2009)
MGM Grand Macau (10-11 Jul 2009) - Mini Bridal Show for TSL Jewelry (25 Nov 2009)
JW Marriott Shanghai (1 Aug 2009) - Island Shangri-la Hong Kong (5-6 Sep 2009)
Westin Beijing (Oct 2009, TBC)
Bridal Shows and Workshops
CROSS OVER FRENEMY
Video Clip for readers to click Readers can click on selected icons for more information Sina and ZCOM