• Save

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

4. Social 2.0 Darizi Crossover Andy Ann

on

  • 1,734 views

 

Statistics

Views

Total Views
1,734
Views on SlideShare
1,733
Embed Views
1

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 1

file:// 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

4. Social 2.0   Darizi Crossover   Andy Ann 4. Social 2.0 Darizi Crossover Andy Ann Presentation Transcript

  • Presented by Darizi SEP 2009 Social 2.0 – DARIZI CROSSOVER Prepared by Andy Ann CEO Darizi.com
  • WHAT IS DARIZI?
  • 大 dà 日 rì 子 zĭ
  • IS DARIZI A PUBLICATION?
  • About Us www.darizi.com , a premium wedding website, offers comprehensive content to facilitate stress-free wedding planning. It is a community network with user’s collaboration and autonomy. With an engaging interface, Darizi encourages social networking and sharing amongst users while expediting to-be-weds easy interaction with vendors in the wedding business.
  • WHAT IS DARIZI?
  • WHAT IS DARIZI?
  • WE OVER SPENT $$$$$$
  • WEDDING MARKET is HUGE
  • 3S of BRIDES THEY LIKE TO SEARCH SHARE SPEND
  • A Wedding……………….
  • Chatting Social Networking online Shopping Media Libraries Searching Blogging & Micro Blogs Information & knowledge Mobile Devices
  • Company Overview Darizi is a prestigious wedding-focused and lifestyle-oriented media, encompassing uniquely-targeted wedding platforms. For the wedding of your dreams, Darizi.com and magazine offer comprehensive content to facilitate stress-free wedding planning. Darizi .com
  • Darizi World 1. Blog 2. Love Story 5. Videos 4. Photos 3. Bridal Party Darizi World allows members to create their own wedding website and share with their friends and family.
  • Darizi TV and Directory Darizi Channel (TV) includes a selection of wedding-related video clips for member’s reference and enjoyment. Darizi Street , which is a comprehensive wedding directory, helps members to do their wedding research online. It includes the wedding supplier’s basic information, map, and comments from other members. Darizi Channel Darizi Street
  • Darizi Wiki and Planning Tools Darizi Wiki , as the name suggests, is an online wedding encyclopedia where members can share their frequently asked questions and answers on this platform. Darizi Planning Tools help members better plan their wedding under stress-free environment. Darizi Wiki Darizi Planning Tools
  • Online Magazine (Webzine) Tailor made advertorial coverage or special supplement (cover story) in particular issues  
  • MEDIA PLATFORMS
  • HOW WE PROMOTE Traditional Media: TVB, MTR, Bus Shelter, Taxi, Outdoor Media New Media: Focus Media, Pacific Coffee, McDonald, MTR Track Panel, TimeSquare LED Print Media: Press Release, Ad Placement Online: SEO/ SEM/ eDM/ Online Campaigns & Press Distribution: Air Lounge, Club House, Salon Spa, Cafe Mobile: SMS, iphone Application, Ovi Application, WAP Site Events: Hotel & Club House
  • Online SEO Darizi ranked No. 8 on Yahoo natural keyword search Darizi ranked Top 3 on Google search
    • 2008 was a successful start for Darizi as we organized the Luxury Wedding Fair at Mandarin Oriental in Hong Kong (10 Jun 2008), and the CRYSTALLIZED™ - Swarovski Elements Wedding Initiative in Shanghai (18-19 Nov 2008).
    • In 2009, Darizi continues to host high end luxury bridal shows in Hong Kong and Mainland China:
    • - Yongfoo Elite Shanghai (28 Mar 2009) - Peninsula Hotel Hong Kong (26 Apr 2009)
    • Ritz Carlton Beijing (11 Apr 2009) - Park Hyatt Shanghai (30-31 May 2009)
    • MGM Grand Macau (10-11 Jul 2009) - Mini Bridal Show for TSL Jewelry (25 Nov 2009)
    • JW Marriott Shanghai (1 Aug 2009) - Island Shangri-la Hong Kong (5-6 Sep 2009)
    • Westin Beijing (Oct 2009, TBC)
    Bridal Shows and Workshops
  • CROSS OVER FRENEMY
  • Yahoo Style
  • Video Clip for readers to click Readers can click on selected icons for more information Sina and ZCOM
  • Mabelle Leo Diamond
  • She.com – Hair Channel
  • Open Rice
  • Face Book – Fans Page
  • We Tweet
  • 009 – Movie Premier
  • Swarovski
  • WHY CROSSOVER
    • LEVERAGE NEW MEDIA POWER
    • REACH OUT YOUR TARGET GROUP
    • CREATE CROSS MEDIA PLATFORM
    • DEVELOP MOBILITY
    • FIND SYNERGY W/ FRIENDS AND ENEMIES
    • BE OPEN MINDED
    CONCLUSION
  • THANK YOU