Presented by Darizi
SEP 2009
Social 2.0 – DARIZI
CROSSOVER
Prepared by Andy Ann
CEO Darizi.com
WHAT IS DARIZI?
大 dà
日 rì
子 zĭ
IS DARIZI A
PUBLICATION?
www.darizi.com, a premium wedding website, offers comprehensive content to facilitate stress-
free wedding planning. It is...
WHAT IS DARIZI?
WHAT IS DARIZI?
WE OVER
SPENT $$$$$$
WEDDING MARKET
is HUGE
3S of BRIDES
THEY LIKE TO
SEARCH
SHARE
SPEND
A Wedding……………….
Chatting
Social
Networking
online
Shopping
Media
Libraries
Searching
Blogging &
Micro Blogs
Information &
knowledge
Mobile...
Company Overview
Darizi is a prestigious wedding-focused and lifestyle-oriented media, encompassing uniquely-
targeted wed...
Darizi World
1. Blog1. Blog
2. Love Story2. Love Story 5. Videos5. Videos4. Photos4. Photos3. Bridal Party3. Bridal Party
...
Darizi TV and Directory
Darizi Channel (TV) includes a selection of wedding-related video clips for member’s reference and...
Darizi Wiki and Planning Tools
Darizi Wiki, as the name suggests, is an online wedding encyclopedia where members can shar...
Online Magazine (Webzine)
Tailor made advertorial coverage or special
supplement (cover story) in particular issues
MEDIA
PLATFORMS
HOW WE PROMOTE
Traditional Media: TVB, MTR, Bus Shelter, Taxi, Outdoor Media
New Media: Focus Media, Pacific Coffee, McDon...
Online SEO
Darizi ranked No. 8 on Yahoo natural
keyword search
Darizi ranked Top 3 on Google search
2008 was a successful start for Darizi as we organized the Luxury Wedding Fair at Mandarin Oriental in
Hong Kong (10 Jun 2...
CROSS OVER
FRENEMY
Yahoo Style
Video Clip for
readers to click
Readers can
click on selected
icons for more
information
Sina and ZCOM
Mabelle Leo Diamond
She.com – Hair Channel
Open Rice
Face Book – Fans Page
We Tweet
009 – Movie Premier
Swarovski
WHY CROSSOVER
- LEVERAGE NEW MEDIA POWER
- REACH OUT YOUR TARGET GROUP
- CREATE CROSS MEDIA PLATFORM
- DEVELOP MOBILITY
- FIND SYNERGY W...
THANK YOU
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4. Social 2.0 Darizi Crossover Andy Ann

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4. Social 2.0 Darizi Crossover Andy Ann

  1. 1. Presented by Darizi SEP 2009 Social 2.0 – DARIZI CROSSOVER Prepared by Andy Ann CEO Darizi.com
  2. 2. WHAT IS DARIZI?
  3. 3. 大 dà 日 rì 子 zĭ
  4. 4. IS DARIZI A PUBLICATION?
  5. 5. www.darizi.com, a premium wedding website, offers comprehensive content to facilitate stress- free wedding planning. It is a community network with user’s collaboration and autonomy. With an engaging interface, Darizi encourages social networking and sharing amongst users while expediting to-be-weds easy interaction with vendors in the wedding business. About Us
  6. 6. WHAT IS DARIZI?
  7. 7. WHAT IS DARIZI?
  8. 8. WE OVER SPENT $$$$$$
  9. 9. WEDDING MARKET is HUGE
  10. 10. 3S of BRIDES THEY LIKE TO SEARCH SHARE SPEND
  11. 11. A Wedding……………….
  12. 12. Chatting Social Networking online Shopping Media Libraries Searching Blogging & Micro Blogs Information & knowledge Mobile Devices
  13. 13. Company Overview Darizi is a prestigious wedding-focused and lifestyle-oriented media, encompassing uniquely- targeted wedding platforms. For the wedding of your dreams, Darizi.com and magazine offer comprehensive content to facilitate stress-free wedding planning. Darizi .com
  14. 14. Darizi World 1. Blog1. Blog 2. Love Story2. Love Story 5. Videos5. Videos4. Photos4. Photos3. Bridal Party3. Bridal Party Darizi World allows members to create their own wedding website and share with their friends and family.
  15. 15. Darizi TV and Directory Darizi Channel (TV) includes a selection of wedding-related video clips for member’s reference and enjoyment. Darizi Street, which is a comprehensive wedding directory, helps members to do their wedding research online. It includes the wedding supplier’s basic information, map, and comments from other members. Darizi ChannelDarizi Channel Darizi StreetDarizi Street
  16. 16. Darizi Wiki and Planning Tools Darizi Wiki, as the name suggests, is an online wedding encyclopedia where members can share their frequently asked questions and answers on this platform. Darizi Planning Tools help members better plan their wedding under stress-free environment. Darizi WikiDarizi Wiki Darizi Planning ToolsDarizi Planning Tools
  17. 17. Online Magazine (Webzine) Tailor made advertorial coverage or special supplement (cover story) in particular issues
  18. 18. MEDIA PLATFORMS
  19. 19. HOW WE PROMOTE Traditional Media: TVB, MTR, Bus Shelter, Taxi, Outdoor Media New Media: Focus Media, Pacific Coffee, McDonald, MTR Track Panel, TimeSquare LED Print Media: Press Release, Ad Placement Online: SEO/ SEM/ eDM/ Online Campaigns & Press Distribution: Air Lounge, Club House, Salon Spa, Cafe Mobile: SMS, iphone Application, Ovi Application, WAP Site Events: Hotel & Club House
  20. 20. Online SEO Darizi ranked No. 8 on Yahoo natural keyword search Darizi ranked Top 3 on Google search
  21. 21. 2008 was a successful start for Darizi as we organized the Luxury Wedding Fair at Mandarin Oriental in Hong Kong (10 Jun 2008), and the CRYSTALLIZED™ - Swarovski Elements Wedding Initiative in Shanghai (18-19 Nov 2008). In 2009, Darizi continues to host high end luxury bridal shows in Hong Kong and Mainland China: - Yongfoo Elite Shanghai (28 Mar 2009) - Peninsula Hotel Hong Kong (26 Apr 2009) - Ritz Carlton Beijing (11 Apr 2009) - Park Hyatt Shanghai (30-31 May 2009) - MGM Grand Macau (10-11 Jul 2009) - Mini Bridal Show for TSL Jewelry (25 Nov 2009) - JW Marriott Shanghai (1 Aug 2009) - Island Shangri-la Hong Kong (5-6 Sep 2009) - Westin Beijing (Oct 2009, TBC) Bridal Shows and Workshops
  22. 22. CROSS OVER FRENEMY
  23. 23. Yahoo Style
  24. 24. Video Clip for readers to click Readers can click on selected icons for more information Sina and ZCOM
  25. 25. Mabelle Leo Diamond
  26. 26. She.com – Hair Channel
  27. 27. Open Rice
  28. 28. Face Book – Fans Page
  29. 29. We Tweet
  30. 30. 009 – Movie Premier
  31. 31. Swarovski
  32. 32. WHY CROSSOVER
  33. 33. - LEVERAGE NEW MEDIA POWER - REACH OUT YOUR TARGET GROUP - CREATE CROSS MEDIA PLATFORM - DEVELOP MOBILITY - FIND SYNERGY W/ FRIENDS AND ENEMIES - BE OPEN MINDED CONCLUSION
  34. 34. THANK YOU

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