1. Social 2.0 Opening Remark All About Gossip Francis Fong

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  • 1. By Francis Fong Chairman of HKAIM forum
  • 2.
    • H ong
    • K ong
    • A ssociation of
    • I nteractive
    • M arketing
  • 3.
    • About Social Media
    • 2.0 is newer than 1.0
    • Tell you more about the new social media tools
    • Tell you who are the market leaders
    • What’s going on? Web 3.0 then Social 3.0?
  • 4.  
  • 5.
    • Gossip mean anything, are we too fussy?
    • Want to know who your friends know?
    • Want to tell people how good your new gadget is?
    • Want to share your travelling experience?
    • Want to sell more of your…?
  • 6.
    • Email: [email_address]
    • Web: http://www.hkaim.org
    • Facebook: http://www.facebook.com/hkaim
    • Twitter: @hkaim also @hksocial20
    • Tel / fax <- let me know if you need this.
  • 7.
    • Horizontal Forum
    • Vertical Forum
    • Blogger
    • Online Media Agencies
    • Industry Experts
  • 8.  
  • 9.
    • 1. Research Objectives
    • To determine the user habits, preference and attitude towards social media in HK among knowledge workers.
    • 2. Areas of Investigation
    • User habits and preference;
    • Use of Social Media in Business; and
    • The perception of Social Media relative to established Media
  • 10. Question: If you have used social media in the past 6 months, which is your favorite?
  • 11.  
  • 12.  
  • 13. Question: If you were to make a purchase, which media would you rate as most trustworthy and influential ?
  • 14. Question: Which media would you rate as being most effective in creating a relationship with your target consumer?
  • 15.  
  • 16. Rainer Sip Partner Baby Kingdom
  • 17. Jonathan Sin - 香港移動電台 MobileRadio.HK 創辦人 - 互聯網專業協會會員 - 香港派樂用家協會前會長 (Hong Kong PDA User Group) - 電子聖經網站 Christian PDA 創辦人 - 資深播客節目 (PodCast) 製作及統籌人
  • 18. Andy Ann CEO Darizi & NDN (New Digital Noise) MI 4?
  • 19. Edmon Chung CEO DotAsia
  • 20.  
  • 21. Kevin Huang CEO Pixel Media
  • 22. Rudi Leung Director Agenda Asia
  • 23. William Lai Business Director, HK Online Services Group MSN
  • 24. Charles Mok Founder & Chairman Internet Society Hong Kong
  • 25. Joe Lam Hong Kong Golden W A N T E D
  • 26. Ray Chung CEO Openrice.com
  • 27. Jason Chiu CEO & Chairman Cherrypicks
  • 28. Jeffrey Kwan DC Fever 香港最多人上 o 既數碼攝影、手機資訊網
  • 29.
    • Samsung Preston s5600
    • Social Media Phone
    • Access to Facebook, Flickr, Youtube, Friendster, Gmail, Picasa, Myspace, etc
    • Sponsored by Synergy
  • 30.
    • Organized by Hong Kong Information Technology Federation
    • Supported by Office of the Gov’t Chief Information Officer (OGCIO)
    • Divided into 3 streams
      • Green & Healthy
      • Social Community
      • Creative & Free Living
    • http://bestlifestyle.ictawards.hk
  • 31.  
  • 32.
    • How to find me?
    • [email_address]
    • Facebook: www.facebook.com/francisfong
    • Twitter: @francisfong
    • Website: www.francisfong.com