By Francis Fong Chairman of HKAIM forum
<ul><li>H ong </li></ul><ul><li>K ong </li></ul><ul><li>A ssociation of </li></ul><ul><li>I nteractive </li></ul><ul><li>M...
<ul><li>About Social Media </li></ul><ul><li>2.0 is newer than 1.0 </li></ul><ul><li>Tell you more about the new social me...
 
<ul><li>Gossip mean anything, are we too fussy? </li></ul><ul><li>Want to know who your friends know? </li></ul><ul><li>Wa...
<ul><li>Email:  [email_address] </li></ul><ul><li>Web:  http://www.hkaim.org </li></ul><ul><li>Facebook:  http://www.faceb...
<ul><li>Horizontal Forum </li></ul><ul><li>Vertical Forum </li></ul><ul><li>Blogger </li></ul><ul><li>Online Media Agencie...
 
<ul><li>1. Research Objectives </li></ul><ul><li>To determine the user habits, preference and attitude towards social medi...
Question:  If you have used social media in the past 6 months, which is your favorite?
 
 
Question:  If you were to make a purchase, which media would you rate as  most trustworthy  and  influential ?
Question:  Which media would you rate as being most effective in creating a relationship  with your target consumer?
 
Rainer Sip Partner Baby Kingdom
Jonathan Sin -  香港移動電台  MobileRadio.HK  創辦人 -  互聯網專業協會會員 -  香港派樂用家協會前會長  (Hong Kong PDA User Group) -  電子聖經網站  Christian P...
Andy Ann CEO Darizi & NDN  (New Digital Noise) MI 4?
Edmon Chung CEO DotAsia
 
Kevin Huang CEO Pixel Media
Rudi Leung Director Agenda Asia
William Lai Business Director, HK Online Services Group MSN
Charles Mok Founder & Chairman Internet Society Hong Kong
Joe Lam Hong Kong Golden W A N T E D
Ray Chung CEO Openrice.com
Jason Chiu CEO & Chairman Cherrypicks
Jeffrey Kwan DC Fever 香港最多人上 o 既數碼攝影、手機資訊網
<ul><li>Samsung Preston s5600 </li></ul><ul><li>Social Media Phone </li></ul><ul><li>Access to Facebook, Flickr, Youtube, ...
<ul><li>Organized by Hong Kong Information Technology Federation </li></ul><ul><li>Supported by Office of the Gov’t Chief ...
 
<ul><li>How to find me? </li></ul><ul><li>[email_address] </li></ul><ul><li>Facebook:  www.facebook.com/francisfong </li><...
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1. Social 2.0 Opening Remark All About Gossip Francis Fong

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Transcript of "1. Social 2.0 Opening Remark All About Gossip Francis Fong"

  1. 1. By Francis Fong Chairman of HKAIM forum
  2. 2. <ul><li>H ong </li></ul><ul><li>K ong </li></ul><ul><li>A ssociation of </li></ul><ul><li>I nteractive </li></ul><ul><li>M arketing </li></ul>
  3. 3. <ul><li>About Social Media </li></ul><ul><li>2.0 is newer than 1.0 </li></ul><ul><li>Tell you more about the new social media tools </li></ul><ul><li>Tell you who are the market leaders </li></ul><ul><li>What’s going on? Web 3.0 then Social 3.0? </li></ul>
  4. 5. <ul><li>Gossip mean anything, are we too fussy? </li></ul><ul><li>Want to know who your friends know? </li></ul><ul><li>Want to tell people how good your new gadget is? </li></ul><ul><li>Want to share your travelling experience? </li></ul><ul><li>Want to sell more of your…? </li></ul>
  5. 6. <ul><li>Email: [email_address] </li></ul><ul><li>Web: http://www.hkaim.org </li></ul><ul><li>Facebook: http://www.facebook.com/hkaim </li></ul><ul><li>Twitter: @hkaim also @hksocial20 </li></ul><ul><li>Tel / fax <- let me know if you need this. </li></ul>
  6. 7. <ul><li>Horizontal Forum </li></ul><ul><li>Vertical Forum </li></ul><ul><li>Blogger </li></ul><ul><li>Online Media Agencies </li></ul><ul><li>Industry Experts </li></ul>
  7. 9. <ul><li>1. Research Objectives </li></ul><ul><li>To determine the user habits, preference and attitude towards social media in HK among knowledge workers. </li></ul><ul><li>2. Areas of Investigation </li></ul><ul><li>User habits and preference; </li></ul><ul><li>Use of Social Media in Business; and </li></ul><ul><li>The perception of Social Media relative to established Media </li></ul>
  8. 10. Question: If you have used social media in the past 6 months, which is your favorite?
  9. 13. Question: If you were to make a purchase, which media would you rate as most trustworthy and influential ?
  10. 14. Question: Which media would you rate as being most effective in creating a relationship with your target consumer?
  11. 16. Rainer Sip Partner Baby Kingdom
  12. 17. Jonathan Sin - 香港移動電台 MobileRadio.HK 創辦人 - 互聯網專業協會會員 - 香港派樂用家協會前會長 (Hong Kong PDA User Group) - 電子聖經網站 Christian PDA 創辦人 - 資深播客節目 (PodCast) 製作及統籌人
  13. 18. Andy Ann CEO Darizi & NDN (New Digital Noise) MI 4?
  14. 19. Edmon Chung CEO DotAsia
  15. 21. Kevin Huang CEO Pixel Media
  16. 22. Rudi Leung Director Agenda Asia
  17. 23. William Lai Business Director, HK Online Services Group MSN
  18. 24. Charles Mok Founder & Chairman Internet Society Hong Kong
  19. 25. Joe Lam Hong Kong Golden W A N T E D
  20. 26. Ray Chung CEO Openrice.com
  21. 27. Jason Chiu CEO & Chairman Cherrypicks
  22. 28. Jeffrey Kwan DC Fever 香港最多人上 o 既數碼攝影、手機資訊網
  23. 29. <ul><li>Samsung Preston s5600 </li></ul><ul><li>Social Media Phone </li></ul><ul><li>Access to Facebook, Flickr, Youtube, Friendster, Gmail, Picasa, Myspace, etc </li></ul><ul><li>Sponsored by Synergy </li></ul>
  24. 30. <ul><li>Organized by Hong Kong Information Technology Federation </li></ul><ul><li>Supported by Office of the Gov’t Chief Information Officer (OGCIO) </li></ul><ul><li>Divided into 3 streams </li></ul><ul><ul><li>Green & Healthy </li></ul></ul><ul><ul><li>Social Community </li></ul></ul><ul><ul><li>Creative & Free Living </li></ul></ul><ul><li>http://bestlifestyle.ictawards.hk </li></ul>
  25. 32. <ul><li>How to find me? </li></ul><ul><li>[email_address] </li></ul><ul><li>Facebook: www.facebook.com/francisfong </li></ul><ul><li>Twitter: @francisfong </li></ul><ul><li>Website: www.francisfong.com </li></ul>

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