MundoFOX Chicago Media Kit

  • 433 views
Uploaded on

Media Kit uploaded 04.17.13. MFX v.4.2. MundoFOX is the new Spanish language TV station serving Next Generation Latinos in the U.S. MundoFOX fills the gap in Latino programming providing American …

Media Kit uploaded 04.17.13. MFX v.4.2. MundoFOX is the new Spanish language TV station serving Next Generation Latinos in the U.S. MundoFOX fills the gap in Latino programming providing American quality television with Latino attitude! MundoFOX Chicago serves the entire Chicago DMA and is the fastest growing station in the market! For more information about MundoFOX Chicago contact Evan Gordon, Director of Sales at 312.953.5910 / egordon@mundofox13.com.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
433
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
8
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. CHICAGO
  • 2. 14
  • 3. Programming
  • 4. MundoFOX Program Schedule Effective 4/1/13MundoFOX Program Schedule Effective 4/1/13MundoFOX Program Schedule Effective 4/1/13MundoFOX Program Schedule Effective 4/1/13MundoFOX Program Schedule Effective 4/1/13MundoFOX Program Schedule Effective 4/1/13MundoFOX Program Schedule Effective 4/1/13CST MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY CST9:00 AMHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPAREZULA PATROL¿YALLEGAMOS?AVENTURASMUNDIALES9:00 AM9:30 AMHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPAREHASTA QUE LA PLATA NOS SEPAREZULA PATROL¿YALLEGAMOS?AVENTURASMUNDIALES9:30 AM10:00 AMLA HIJA DEL MARIACHILA HIJA DEL MARIACHILA HIJA DEL MARIACHILA HIJA DEL MARIACHILA HIJA DEL MARIACHIZULA PATROLIGGYARBUCKLE10:00 AM10:30 AMLA HIJA DEL MARIACHILA HIJA DEL MARIACHILA HIJA DEL MARIACHILA HIJA DEL MARIACHILA HIJA DEL MARIACHIZULA PATROLIGGYARBUCKLE 10:30 AM11:00 AMMERLINA MUJER DIVINAMERLINA MUJER DIVINAMERLINA MUJER DIVINAMERLINA MUJER DIVINAMERLINA MUJER DIVINACINE MUNDOFOXCINE MUNDOFOX11:00 AM11:30 AMMERLINA MUJER DIVINAMERLINA MUJER DIVINAMERLINA MUJER DIVINAMERLINA MUJER DIVINAMERLINA MUJER DIVINACINE MUNDOFOXCINE MUNDOFOX 11:30 AM12:00 PMESCALERA AL CIELOESCALERA AL CIELOESCALERA AL CIELOESCALERA AL CIELOESCALERA AL CIELOCINE MUNDOFOXCINE MUNDOFOX12:00 PM12:30 PMESCALERA AL CIELOESCALERA AL CIELOESCALERA AL CIELOESCALERA AL CIELOESCALERA AL CIELOCINE MUNDOFOXCINE MUNDOFOX12:30 PM1:00 PMAMO DE CASAAMO DE CASAAMO DE CASAAMO DE CASAAMO DE CASAEL CAPO LOS 3 CAINES1:00 PM1:30 PMAMO DE CASAAMO DE CASAAMO DE CASAAMO DE CASAAMO DE CASAEL CAPO LOS 3 CAINES1:30 PM2:00 PMALLÁ TE ESPEROALLÁ TE ESPEROALLÁ TE ESPEROALLÁ TE ESPEROALLÁ TE ESPEROEL CAPO LOS 3 CAINES2:00 PM2:30 PMALLÁ TE ESPEROALLÁ TE ESPEROALLÁ TE ESPEROALLÁ TE ESPEROALLÁ TE ESPEROEL CAPO LOS 3 CAINES2:30 PM3:00 PMA MANO LIMPIAA MANO LIMPIAA MANO LIMPIAA MANO LIMPIAA MANO LIMPIA EL CAPO LOS 3 CAINES3:00 PM3:30 PMA MANO LIMPIAA MANO LIMPIAA MANO LIMPIAA MANO LIMPIAA MANO LIMPIA EL CAPO LOS 3 CAINES3:30 PM4:00 PM MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!EL CAPO LOS 3 CAINES4:00 PM4:30 PM NOTICIAS MUNDOFOXNOTICIAS MUNDOFOXNOTICIAS MUNDOFOXNOTICIAS MUNDOFOXNOTICIAS MUNDOFOXEL CAPO LOS 3 CAINES4:30 PM5:00 PMYO SOY BETTY LA FEAYO SOY BETTY LA FEAYO SOY BETTY LA FEAYO SOY BETTY LA FEAYO SOY BETTY LA FEAEL CAPO LOS 3 CAINES5:00 PM5:30 PMYO SOY BETTY LA FEAYO SOY BETTY LA FEAYO SOY BETTY LA FEAYO SOY BETTY LA FEAYO SOY BETTY LA FEAEL CAPO LOS 3 CAINES5:30 PM6:00 PMMINUTO PARA GANARMINUTO PARA GANARMINUTO PARA GANARMINUTO PARA GANARMINUTO PARA GANARCINE MUNDOFOXCINE MUNDOFOX6:00 PM6:30 PMMINUTO PARA GANARMINUTO PARA GANARMINUTO PARA GANARMINUTO PARA GANARMINUTO PARA GANARCINE MUNDOFOXCINE MUNDOFOX6:30 PM7:00 PMATRÉVETE A CANTARATRÉVETE A CANTARATRÉVETE A CANTARATRÉVETE A CANTARATRÉVETE A CANTARCINE MUNDOFOXCINE MUNDOFOX7:00 PM7:30 PMATRÉVETE A CANTARATRÉVETE A CANTARATRÉVETE A CANTARATRÉVETE A CANTARATRÉVETE A CANTARCINE MUNDOFOXCINE MUNDOFOX7:30 PM8:00 PMLOS 3 CAINESLOS 3 CAINESLOS 3 CAINESLOS 3 CAINESLOS 3 CAINESINCREÍBLE PEROREALUFC CLASSIC8:00 PM8:30 PMLOS 3 CAINESLOS 3 CAINESLOS 3 CAINESLOS 3 CAINESLOS 3 CAINESINCREÍBLE PEROREALUFC CLASSIC8:30 PM9:00 PM MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!MUNDOFOX ¡Y YA!INCREÍBLE PEROREALUFC CLASSIC9:00 PM9:30 PM NOTICIAS MUNDOFOXNOTICIAS MUNDOFOXNOTICIAS MUNDOFOXNOTICIAS MUNDOFOXNOTICIAS MUNDOFOXINCREÍBLE PEROREALUFC CLASSIC9:30 PM10:00 PMTRES MILAGROSTRES MILAGROSTRES MILAGROSTRES MILAGROSTRES MILAGROS KDABRA LYNCH10:00 PM10:30 PMTRES MILAGROSTRES MILAGROSTRES MILAGROSTRES MILAGROSTRES MILAGROS KDABRA LYNCH10:30 PM11:00 PMEL CAPOEL CAPOEL CAPOEL CAPOEL CAPO MENTES ENSHOCKA MANOLIMPIA11:00 PM11:30 PMEL CAPOEL CAPOEL CAPOEL CAPOEL CAPO MENTES ENSHOCKA MANOLIMPIA 11:30 PM
  • 5. News11
  • 6. Show Type: Telenovela“The pretty ones envy the luck of theugly ones”, says the famous Spanish-language phrase. That’s exactly whatUgly Betty is about. Beatriz Pinzon is notsexy, she’s not graceful, and she’sdefinitively not elegant. She’s actuallyvery awkward, but her brilliant braindoes more for her than any pair ofheels can do for a pair of legs. Thebeautiful, intimidating models, and thedaily dose of rejection she suffers atECOMODA, do not get in the way ofthis ugly duckling who, against allodds, captures the heart of friendsand the love of her life, resulting in thetransformation of a lifetime.Synopsis:Program: Yo Soy Betty La Fea
  • 7. Show Type: SeriesSynopsis: “El Capo” is the story of PedroPablo León Jaramillo, a manwho by necessity, chance andambition becomes the richestand most wanted drug traffickerin his country. Jaramillo is themost strategic, fascinating andmysterious drug lord of all time,but he has inadvertentlytrapped himself in a web ofbetrayals, hate and love affairsfar too large for him to controlProgram: El Capo
  • 8. UFC
  • 9. Program: Kdabra 2Show Type: SeriesSynopsis:The breakthrough US-style series,starring Mexico’s top star ChristopherVon Uckerman (Luca), will delivernothing less than it did in its first season:pure magic. Luca returns with themission to find out his origins, and in hissearch, we will be mesmerized by thedrama, mystery and spiritualism thatsurrounds him.This Spanish-language original dramais a record breaking Fox series that iss u r e t o c o n t i n u e d e l i v e r i n gentertainment of magical proportions.
  • 10. Program: LynchShow Type: SeriesSynopsis: Dark humor, bizarre situations,and an irreverent look on life anddeath. Lynch is the series forthose who believe they needm o n e y , l o v e , o r d e a t h .Resurrection services, accidentalor natural death staging, uniquefunerals, burial videos, and a newidentity abroad are just some ofthe services one can find in thisunique funeral home that is sureto leave the audience thinkingabout the life they have now, ortheir next one.
  • 11. The Chicago Hispanic Market
  • 12. Chicago’s Hispanic PopulationOver 2 million Hispanics call Chicagohome.21.1 % or one of every five people inChicago is Latino.Chicago’s Hispanic population makes up3.9% of the U.S. Hispanic population.Source: U.S. Census
  • 13. Hispanic Acculturation LevelsSource: Nielsen TargetingLeast AcculturatedMostly foreign born, with a high percentage of adults withno High School education. They speak only Spanish at homeand have a high percentage who rent housing.Bi-CulturalForeign born or US born with parents born outside of the US,they speak both English and Spanish. This group isconcentrated in the middle income ranges and typicallyhas at least some High School education.Most AcculturatedHigh percentage 2nd and 3rd+ generation Hispanics. Theytend to have a higher level of education and arepredominantly English speaking.Nearly 80% of Chicago’s Hispanicpopulation is bicultural or mostacculturated.
  • 14. Chicago Hispanic Population Trend01,000,0002,000,0003,000,0004,000,000841,7871,416,5842,003,6313,504,6591990 2000 2012 2040Source: U.S. Census Bureau; Chicago Metropolitan Agency for Planning.
  • 15. Hispanic Market Age GroupsSource: U.S. Census, 2011 American Community Survey35.1% of Chicago Hispanics are under 18 andaccount for 29.8% of Chicago’s total personsunder 18.0000010.18%19.50%16.84% 17.31%15.25%10.42%6.11%4.38%Under 5 5-14 15-24 25-34 35-44 45-54 55-64 65+
  • 16. Fun FactsChicago’s Hispanic population would make it the 17thlargest city in Latin America.Chicago’s Hispanic population would make it the 30thlargest metropolitan area in the United States--largerthan the general market population of Las Vegas.Chicago’s Hispanic population would make it the 5thLargest metropolitan area in Mexico and Chicago’sMexican population would make it the 8th largestmetropolitan area in Mexico.Source: Mongobay.com, The Largest Cities in Latin America; U.S. Census, 2011Population Estimates; World Gazetteer, Metropolitan Areas in the Americas
  • 17. Chicago’s Hispanic households account for 12% of theDMA’s $51.8 billion dollars (roughly $6.2 billion) in annualdiscretionary spending.From 2006-2012 the adult Hispanic population of Chicagowas the 9th fastest growing market in the country (22%).86% of 2nd generation Latinos speak either only English ormostly English.92.6% of Chicago Hispanic males under 18 and 93.1% ofChicago Hispanic females under 18 are U.S. born (2ndgeneration or higher).Median age of Chicago Hispanics is 27.1 with males being26.9 and females 27.2.Source: Experian Simmons; U.S. CensusMore Fun Facts
  • 18. WOCK Coverage Effective April 2013MundoFOX Chicago may be viewed over the air onDTV channels 13.1, & 50.2, Comcast channels 178(HD) & 388 (SD) and AT&T U-Verse 13.
  • 19. Chicago’s Hispanic population is huge and rapidlygrowing.MundoFOX is the ONLY station in the market targetingthe U.S. born Latino.The U.S. born Latino is better educated and has moredisposable income than their parents.MundoFOX will fill the gap in U.S. entertainment for thishighly attractive demographic.MundoFOX Chicago covers the entire Chicago DMA.Summary