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Hiromi Kubota

ゲーミフィケーションのコンセプト図（抜粋）です。ご参考まで。Tumblrなどで解説をまとめておりますのでご参照ください。　http://hiromikubota.tumblr.com/

Technology Business

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Gamiﬁcation Framework
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level 1
level 2
John
ExP: 163
Level: 12
45 17
Status
Goal
level 0 = Onboarding
Level

Incentive Design
Social
Monetary
Non-Monetary
Coupon / Tickets
Stuff
Points
Badges Fame
Getting Attention
Access
Personal
Virtual Goods

Game Technics
Theme
Metaphor / Storytelling
Collecting / Cards
Nurturing / Character
Adventure / Discover
Imitation/Observation Learning
Psychological
Surprise
Unexpected Delight
Loss Aversion
Behavioral Momentum
Operant Conditioning
Endowment Effect
Anchoring Effect
Bandwagon Effect
Peak-End Rule
Social
Gifting
Teaming
Encourage Communication

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Hiromi Kubota
Twitter: @ro_mi
Facebook: hiromi.kubota

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1. PLAY Hiromi Kubota

2. Feedback Play Gamiﬁcation Framework Feedback Play Feedback Play level 1 level 2 John ExP: 163 Level: 12 45 17 Status Goal level 0 = Onboarding Level

3. Social Feedback Social Network

4. Incentive Design Social Monetary Non-Monetary Coupon / Tickets Stuff Points Badges Fame Getting Attention Access Personal Virtual Goods

5. Game Technics Theme Metaphor / Storytelling Collecting / Cards Nurturing / Character Adventure / Discover Imitation/Observation Learning Psychological Surprise Unexpected Delight Loss Aversion Behavioral Momentum Operant Conditioning Endowment Effect Anchoring Effect Bandwagon Effect Peak-End Rule Social Gifting Teaming Encourage Communication

6. Let's PLAY! Hiromi Kubota Twitter: @ro_mi Facebook: hiromi.kubota

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