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ゲーミフィケーションのコンセプト図(抜粋)です。ご参考まで。Tumblrなどで解説をまとめておりますのでご参照ください。 http://hiromikubota.tumblr.com/

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  1. 1. PLAY Hiromi Kubota
  2. 2. Feedback Play Gamification Framework Feedback Play Feedback Play level 1 level 2 John ExP: 163 Level: 12 45 17 Status Goal level 0 = Onboarding Level
  3. 3. Social Feedback Social Network
  4. 4. Incentive Design Social Monetary Non-Monetary Coupon / Tickets Stuff Points Badges Fame Getting Attention Access Personal Virtual Goods
  5. 5. Game Technics Theme Metaphor / Storytelling Collecting / Cards Nurturing / Character Adventure / Discover Imitation/Observation Learning Psychological Surprise Unexpected Delight Loss Aversion Behavioral Momentum Operant Conditioning Endowment Effect Anchoring Effect Bandwagon Effect Peak-End Rule Social Gifting Teaming Encourage Communication
  6. 6. Let's PLAY! Hiromi Kubota Twitter: @ro_mi Facebook: hiromi.kubota

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