Consumer led healthcare: The potential for the mobile internet to transform how consumers engage in their healthcare Craig Jones Sector Head – Health & Government, Vodafone NZ

Transforming consumer engagement Consumer led healthcare:

The future is now

Transforming consumer engagement Consumer led healthcare: Emergence of new consumer behaviours The influence of technology Evolution of the mobile internet

Emergence of new consumer behaviours

The influence of technology

Evolution of the mobile internet

1990: 11 million 2007: 3.3 billion Emergence of the developing economies The rapid rise in mobility

HSDPA 3.6 Average DSL HSDPA 1.8 3G Entry DSL Dial Up 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 Peak Data Downloaded (MegaBytes) 238 Kbps / 128 Kbps 384 Kbps / 384 Kbps 1.8 Mbps / 384 Kbps 3.6 Mbps / 384 Kbps 56 Kbps / 56 Kbps 2.0 Mbps / 128 Kbps 7.2 Mbps / 2 Mbps HSDPA 7.2 D/L U/L 3G and beyond Increasing speed of mobile networks Music File Downloads Java Game SMS Email Attachment Email Internet Browsing Video File Downloads

iphone – setting the standard Next generation mobiles

The users in control Web 2.0

Converging the PC and mobile worlds The mobile internet

Access to health information anytime, anywhere The potential for healthcare

Building communities of support The potential for healthcare

Managing chronic conditions The potential for healthcare t+ medical Bodytel SIM Card www.smartinhaler.com

Supporting public health initiatives The potential for healthcare

Barriers to success The potential for healthcare Slow global adoption of 3G Reducing the cost of mobile data Demographic uptake Impact on increased engagement on health professionals

Slow global adoption of 3G

Reducing the cost of mobile data

Demographic uptake

Impact on increased engagement on health professionals

Unlocking the potential Opportunities for New Zealand

Thank you Craig Jones Sector Head – Health & Government, Vodafone NZ