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The Power of Mobile in Multi Channel Communication

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    The Power of Mobile in Multi Channel Communication - Presentation Transcript

    1. The Power of Mobile in Multi Channel Communication MobileMonday 04/05/2009 Agencies Go Mobile // Follow-up © 2009 Carlo Monnée // spielplatz.cc
    2. My Name Carlo Monnée © 2009 Carlo Monnée // spielplatz.cc
    3. Creative Director & Head of Unit Innovative Advertising Since 2002 spielplatz.cc © 2009 Carlo Monnée // spielplatz.cc
    4. We work for © 2009 Carlo Monnée // spielplatz.cc
    5. spielplatz.cc creates integrated Brand Experiences © 2009 Carlo Monnée // spielplatz.cc
    6. What does this mean for us? © 2009 Carlo Monnée // spielplatz.cc
    7. NO! Internet TVC I‘M GREAT BUY ME! Mobile NEW! POS PR Print © 2009 Carlo Monnée // spielplatz.cc
    8. YES! Internet TVC Wanna Testdrive? What do you think? Mobile What else do POS you want to know? PR Print © 2009 Carlo Monnée // spielplatz.cc
    9. Mobile marketing is advertising with mobile phones © 2009 Carlo Monnée // spielplatz.cc
    10. What makes mobile interesting for advertising? © 2009 Carlo Monnée // spielplatz.cc
    11. Main arguments It‘s always on It has a feedback channel It‘s always with us - anywhere © 2009 Carlo Monnée // spielplatz.cc
    12. What are the features of a mobile phone? © 2009 Carlo Monnée // spielplatz.cc
    13. digital camera http://www.flickr.com/photos/bocavermelha/ © 2009 Carlo Monnée // spielplatz.cc
    14. music player http://www.flickr.com/photos/borisnienke/ © 2009 Carlo Monnée // spielplatz.cc
    15. TV http://www.flickr.com/photos/chanzo/ © 2009 Carlo Monnée // spielplatz.cc
    16. internet http://www.flickr.com/photos/baratunde/ © 2009 Carlo Monnée // spielplatz.cc
    17. GPS http://www.flickr.com/photos/zombizi_rip/ © 2009 Carlo Monnée // spielplatz.cc
    18. And? http://www.flickr.com/photos/world_domination/ © 2009 Carlo Monnée // spielplatz.cc
    19. Telephone! http://www.flickr.com/photos/momentmal/ © 2009 Carlo Monnée // spielplatz.cc
    20. …the best feature to use to reach large target groups… © 2009 Carlo Monnée // spielplatz.cc
    21. The case CASIO Supergirl © 2009 Carlo Monnée // spielplatz.cc
    22. Ingredients 1. Hot babe 2. Website 3. Telephone © 2009 Carlo Monnée // spielplatz.cc
    23. © 2009 Carlo Monnée // spielplatz.cc
    24. Plot You are watching the TVC on our special website. But this time it does not end as expected… The woman of your dreams calls you and wants to meet you at the next Casio dealer. Demo on youtube: http://www.youtube.com/watch?v=MfY_SaaW_Xw © 2009 Carlo Monnée // spielplatz.cc
    25. Drive to store element with the address of the Casio dealer next to you © 2009 Carlo Monnée // spielplatz.cc
    26. Summary © 2009 Carlo Monnée // spielplatz.cc
    27. 53% of all users who watched the interactive spot used the tell a friend feature © 2009 Carlo Monnée // spielplatz.cc
    28. 10% of all users who watched the interactive spot printed out the address of the next dealer © 2009 Carlo Monnée // spielplatz.cc
    29. The campaign was a huge success for us and for the client. Sex sells :-) © 2009 Carlo Monnée // spielplatz.cc
    30. See ya Twitter @ HHer Profile www.xing.com/profile/Carlo_Monnee © 2009 Carlo Monnée // spielplatz.cc

    + Carlo MonnéeCarlo Monnée, 7 months ago

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