Lisa Koivunen, Risks and Threats in over promoting

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  • 1. RISKS AND THREATS IN SOCIAL MEDIA Risks in over promoting Assignment 4 COURSE Social Media in marketing STUDENT Lisa Koivunen
  • 2. #AGENDA #1 General ”definition” of over promoting? #2 Special elements and uses in over promoting? #3 Common over promoting mistakes companies do? #4 How to prevent over promoting? #5 Conclusion!
  • 3. OVER PROMOTING, WHAT’S THAT? Company who is using social media as their marketing channel is promoting their business too much in different Social Media channels/groups All they do in social media is to boost their sales & develop their business All they post in other’s social media sites is aimed to get more followers, likes, clicks and so on… Over posting = posting on Facebook too many times a day or on twitter too many times during an hour
  • 4. SPECIAL ELEMENTS OF OVER PROMOTING Companies that are over promoting themselves are: Posting on Facebook every hour Tweeting in every 5 minutes Posting only promotional updates in Social Media Selling their products in Social Media Sending too many newsletters and/or without asking a permission to send those • In short, promoting so much that people feels forced to look up their materials (what makes them Not to look up those) • • • • •
  • 5. COMMON MISTAKES COMPANIES SHOULD AVOID • Commenting someone else’s post just to leave there a link to their own website/ Social Media site • Joining communities just to share their own promotional posts • Liking their own content
  • 6. HOW TO PREVENT /OVERCOME OVER PROMOTING? • Start by being a nice ”person” • Focus on interacting with your followers • Promote your business wisely, but concentrate more on getting to know people and building relationships • Ask questions, answer your followers’ comments • Arouse your followers’ interest in your business by posting interesting and interactive content • Post pictures, be funny if it fits to your corporate culture • Comment other companies' posts, by adding value • ask questions, share your own opinion around the theme, start conversations…
  • 7. So. . . • Keep it positive • Protect your reputation • Grow your business in a positive direction • Be patient - building a reputation in Social Media takes time and effort • Be interactive and be a ”thing” that is Fun to follow!