Facelessness
Katharina Urlbauer
Assignment 4- Social Media in Marketing
Agenda
definition 1&2
elements & uses
prevention
pesonal opinion

sources
Defintion 1
facelessness ≈noun 

faceless≈ adjective

3 different meanings
having no face
remote and impersonal
anonymous...
Definiton 2
In social media use anonymity basically means that
users and companies can be anonymous. On one
hand many ‚use...
Special elements & uses of
facelessness
insult/ offence
cyber –mobbing
cyber – bullying
stalking
disparagement

fraud

BUT...
Prevention
vertification
email
ID
police clearance certificate (tutoria)
bank account (e.g. Paypal)
company information/de...
Personal opinion
In my opinion this is a real threat but can also be an advantage for the
users who want to stay anonymus....
Sources
Cambridge Advanced Learner‘s Dictionry (3rd
edition)

http://www.oxforddictionaries.com/definition/engli
sh/facele...
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Katharina Urlbauer- SMM A4 Facelessness

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Katharina Urlbauer- SMM A4 Facelessness

  1. 1. Facelessness Katharina Urlbauer Assignment 4- Social Media in Marketing
  2. 2. Agenda definition 1&2 elements & uses prevention pesonal opinion sources
  3. 3. Defintion 1 facelessness ≈noun  faceless≈ adjective 3 different meanings having no face remote and impersonal anonymous anonymous(≈adj.) made or done by someone whose name is not know or not made public
  4. 4. Definiton 2 In social media use anonymity basically means that users and companies can be anonymous. On one hand many ‚users‘ don‘t have pictures or a real name added to their account on the other hand many other ‚users‘ do. But you can not be 100 % sure that the name given or the picture added to the profile is a real one or not. (e.g. invented or belonging to someone else.)
  5. 5. Special elements & uses of facelessness insult/ offence cyber –mobbing cyber – bullying stalking disparagement fraud BUT: Not all people who want to stay anonymous are bad and as we all know, telling ‚everything‘ online is not the best thing you should do and fake accounts can also be an advantage if you don‘t want everyone to find your profiles and information.
  6. 6. Prevention vertification email ID police clearance certificate (tutoria) bank account (e.g. Paypal) company information/details (e.g. foursquare)
  7. 7. Personal opinion In my opinion this is a real threat but can also be an advantage for the users who want to stay anonymus. But even if you use an fake account there is almost no chance to stay anonymous because with nowadys technology you can still find out a lot (e.g. from where you logged, which device etc. (IP address)). You can never be 100 % sure if the profile/ account is real or fake. Now I have 2 short examples: - You are chatting with someone and the person ‚behind the other account‘ is not your age but 40 sth. and is not the person he/she poses to be. - You are buying sth. via the internet and you don‘t get your product at all or it is damaged and the person who sold it can‘t be caught because he/she used e.g. a fake account.
  8. 8. Sources Cambridge Advanced Learner‘s Dictionry (3rd edition) http://www.oxforddictionaries.com/definition/engli sh/faceless?q=facelessness#faceless__5 http://schulesocialmedia.com/tag/anonymitat/ http://sicherheitskultur.at/privacy_soc_networking .htm

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