Doing more with less:Efficiently and effectively using new mediaHHS New Media WebinarOctober 16, 2011Michelle Samplin-Salg...
Tips & Techniques         1. Have a plan         2. Repurpose         3. Put systems in place         4. Define roles & tr...
A Morning in Mindy’s Life…8:30 a.m.    Monitor: blog comments, social             network sites, Twitter.9:30 a.m.    List...
TIP 1HAVE A PLAN
PEOPLE:Who are you tryingto reach??
plug for data:pewinternet.org
OBJECTIVES:What do you wantto accomplish? (Decide on your objective beforeyou decide on technology. Thenfigure out how to ...
STRATEGY:How will you meetyour objectives?(Consider your overall communications plan,organizational culture, and capacity)
TECHNOLOGY:What’s an appropriatetechnology?(A wiki. A blog. A widget. Once you’ve defined your audience,objectives, and st...
Build a                                                   movement                                Generate                ...
Build a                                                  movement                               Generate                  ...
TIP 2REPURPOSE
Repurpose, Repurpose!   Blog       Podcast  Tweet   YouTube Channel
Delivering Content toOther Sites                   Thanks CDC!
TIP 3PUT SYSTEMS IN PLACE
Social NetworkWeekly Update
TIP 4DEFINE ROLES &TRAIN STAFF
• Guide to using Google for blog  management https://docs.google.com/document/d/1FnB6wxeHM6egI5jSXUE7BPsxsA2 xCV2Y41MOiceK...
TIP 5MONITOR & EVALUATE
What does successlook like?
Listen. Learn. Adapt.       Before                                After• What did you plan to         • What actually happ...
Facebook Insights
Blog Comments
YouTube Insights
A Facebook Conversation
A Few Lessons Learned…• Learn as you go.• Check out what your peers are doing.• Use the monitoring tools handed to you!• N...
Questions?
msamplin@jsi.comaimoore@jsi.com  blog.AIDS.gov  twitter.com/AIDSgov                               http://m.AIDS.gov  faceb...
Strategies for Efficiently (and Effectively) Using New Media
Strategies for Efficiently (and Effectively) Using New Media
Strategies for Efficiently (and Effectively) Using New Media
Strategies for Efficiently (and Effectively) Using New Media
Strategies for Efficiently (and Effectively) Using New Media
Strategies for Efficiently (and Effectively) Using New Media
Strategies for Efficiently (and Effectively) Using New Media
Strategies for Efficiently (and Effectively) Using New Media
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Strategies for Efficiently (and Effectively) Using New Media

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Strategies for Efficiently (and Effectively) Using New Media

  1. 1. Doing more with less:Efficiently and effectively using new mediaHHS New Media WebinarOctober 16, 2011Michelle Samplin-Salgado, AIDS.gov/JSIAisha Moore, AIDS.gov/JSI
  2. 2. Tips & Techniques 1. Have a plan 2. Repurpose 3. Put systems in place 4. Define roles & train staff 5. Monitor & evaluate
  3. 3. A Morning in Mindy’s Life…8:30 a.m. Monitor: blog comments, social network sites, Twitter.9:30 a.m. Listen: read blogs, alerts, look for new information.10:30 a.m. – Content creation: work on next blog12:30 p.m. post, update SNS as needed, develop promotional tools.Throughout Check: any ongoing campaigns, keepthe day: an eye on Twitter, coordinate efforts. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
  4. 4. TIP 1HAVE A PLAN
  5. 5. PEOPLE:Who are you tryingto reach??
  6. 6. plug for data:pewinternet.org
  7. 7. OBJECTIVES:What do you wantto accomplish? (Decide on your objective beforeyou decide on technology. Thenfigure out how to measure it.)
  8. 8. STRATEGY:How will you meetyour objectives?(Consider your overall communications plan,organizational culture, and capacity)
  9. 9. TECHNOLOGY:What’s an appropriatetechnology?(A wiki. A blog. A widget. Once you’ve defined your audience,objectives, and strategy, you can decide.)
  10. 10. Build a movement Generate Buzz Create Content EngageListenCrawl Walk Run Fly! Adapted from Beth Kanter, http://is.gd/cX1Dj
  11. 11. Build a movement Generate Buzz Create Content EngageListenCrawl Walk Run Fly! Adapted from Beth Kanter, http://is.gd/cX1Dj
  12. 12. TIP 2REPURPOSE
  13. 13. Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel
  14. 14. Delivering Content toOther Sites Thanks CDC!
  15. 15. TIP 3PUT SYSTEMS IN PLACE
  16. 16. Social NetworkWeekly Update
  17. 17. TIP 4DEFINE ROLES &TRAIN STAFF
  18. 18. • Guide to using Google for blog management https://docs.google.com/document/d/1FnB6wxeHM6egI5jSXUE7BPsxsA2 xCV2Y41MOiceKUUw/edit?hl=en_US• Guide to Word Press https://docs.google.com/document/d/1XD9M- tIh3P3jjaWCui_75AbJJBXY85Qkwm6FVde1llw/edit?hl=en_US• Style guide https://docs.google.com/document/d/1cIBM9qGDIR2w- 4xcw_IBsY3nkyMKCRH38gBElRsj9dM/edit?hl=en_US
  19. 19. TIP 5MONITOR & EVALUATE
  20. 20. What does successlook like?
  21. 21. Listen. Learn. Adapt. Before After• What did you plan to • What actually happened? do? How could you have• What did you think improved would happen? • What did your audience thing? • What will you do differently next time? Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
  22. 22. Facebook Insights
  23. 23. Blog Comments
  24. 24. YouTube Insights
  25. 25. A Facebook Conversation
  26. 26. A Few Lessons Learned…• Learn as you go.• Check out what your peers are doing.• Use the monitoring tools handed to you!• Numbers alone are meaningless.• It’s about return on insight, not just investment.• Make sure whatever you are measuring is linked to your goals! Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
  27. 27. Questions?
  28. 28. msamplin@jsi.comaimoore@jsi.com blog.AIDS.gov twitter.com/AIDSgov http://m.AIDS.gov facebook.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov http://locator.AIDS.gov
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