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  • 1. Doing more with less:Efficiently and effectively using new mediaHHS New Media WebinarOctober 16, 2011Michelle Samplin-Salgado, AIDS.gov/JSIAisha Moore, AIDS.gov/JSI
  • 2. Tips & Techniques 1. Have a plan 2. Repurpose 3. Put systems in place 4. Define roles & train staff 5. Monitor & evaluate
  • 3. A Morning in Mindy’s Life…8:30 a.m. Monitor: blog comments, social network sites, Twitter.9:30 a.m. Listen: read blogs, alerts, look for new information.10:30 a.m. – Content creation: work on next blog12:30 p.m. post, update SNS as needed, develop promotional tools.Throughout Check: any ongoing campaigns, keepthe day: an eye on Twitter, coordinate efforts. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
  • 4. TIP 1HAVE A PLAN
  • 5. PEOPLE:Who are you tryingto reach??
  • 6. plug for data:pewinternet.org
  • 7. OBJECTIVES:What do you wantto accomplish? (Decide on your objective beforeyou decide on technology. Thenfigure out how to measure it.)
  • 8. STRATEGY:How will you meetyour objectives?(Consider your overall communications plan,organizational culture, and capacity)
  • 9. TECHNOLOGY:What’s an appropriatetechnology?(A wiki. A blog. A widget. Once you’ve defined your audience,objectives, and strategy, you can decide.)
  • 10. Build a movement Generate Buzz Create Content EngageListenCrawl Walk Run Fly! Adapted from Beth Kanter, http://is.gd/cX1Dj
  • 11. Build a movement Generate Buzz Create Content EngageListenCrawl Walk Run Fly! Adapted from Beth Kanter, http://is.gd/cX1Dj
  • 12. TIP 2REPURPOSE
  • 13. Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel
  • 14. Delivering Content toOther Sites Thanks CDC!
  • 15. TIP 3PUT SYSTEMS IN PLACE
  • 16. Social NetworkWeekly Update
  • 17. TIP 4DEFINE ROLES &TRAIN STAFF
  • 18. • Guide to using Google for blog management https://docs.google.com/document/d/1FnB6wxeHM6egI5jSXUE7BPsxsA2 xCV2Y41MOiceKUUw/edit?hl=en_US• Guide to Word Press https://docs.google.com/document/d/1XD9M- tIh3P3jjaWCui_75AbJJBXY85Qkwm6FVde1llw/edit?hl=en_US• Style guide https://docs.google.com/document/d/1cIBM9qGDIR2w- 4xcw_IBsY3nkyMKCRH38gBElRsj9dM/edit?hl=en_US
  • 19. TIP 5MONITOR & EVALUATE
  • 20. What does successlook like?
  • 21. Listen. Learn. Adapt. Before After• What did you plan to • What actually happened? do? How could you have• What did you think improved would happen? • What did your audience thing? • What will you do differently next time? Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
  • 22. Facebook Insights
  • 23. Blog Comments
  • 24. YouTube Insights
  • 25. A Facebook Conversation
  • 26. A Few Lessons Learned…• Learn as you go.• Check out what your peers are doing.• Use the monitoring tools handed to you!• Numbers alone are meaningless.• It’s about return on insight, not just investment.• Make sure whatever you are measuring is linked to your goals! Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
  • 27. Questions?
  • 28. msamplin@jsi.comaimoore@jsi.com blog.AIDS.gov twitter.com/AIDSgov http://m.AIDS.gov facebook.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov http://locator.AIDS.gov