YouTube forGovernmentUse YouTube to engage citizens                     May 3rd, 2011                    Will Houghteling
Agenda1.   Why use YouTube?2.   What is YouTube for Government?3.   How to engage citizens using YouTube?
Why use YouTube? Content1.   Audience2.   Content3.   Virality
What is YouTube for Government?                                     Channel                                     brandingLo...
How to use YouTube? Content1.   Be relevant2.   Be informative3.   Be genuine and engaging4.   Build a community
Be relevant
Be informative
Be genuine and engaging
Build a community
How to use YouTube? Tech advice1.   SEO / Promotion2.   Google Moderator3.   Annotations4.   Insight
Know the ins and outs of SEO and videopromotion1.   SEO: Headlines, Meta Tags, Descriptions2.   Leverage social media, blo...
Use Google Moderator to engage the community Interview with PM Stephen       CNN/YouTube Debate on          Interview with...
Annotations
Find out who is watching your videos withYouTube Insight
Playlists: Become the expert
HHS New Media Webinar Series: YouTube
HHS New Media Webinar Series: YouTube
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HHS New Media Webinar Series: YouTube

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HHS New Media Webinar Series

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HHS New Media Webinar Series: YouTube

  1. 1. YouTube forGovernmentUse YouTube to engage citizens May 3rd, 2011 Will Houghteling
  2. 2. Agenda1. Why use YouTube?2. What is YouTube for Government?3. How to engage citizens using YouTube?
  3. 3. Why use YouTube? Content1. Audience2. Content3. Virality
  4. 4. What is YouTube for Government? Channel brandingLongeruploads Custom Icons
  5. 5. How to use YouTube? Content1. Be relevant2. Be informative3. Be genuine and engaging4. Build a community
  6. 6. Be relevant
  7. 7. Be informative
  8. 8. Be genuine and engaging
  9. 9. Build a community
  10. 10. How to use YouTube? Tech advice1. SEO / Promotion2. Google Moderator3. Annotations4. Insight
  11. 11. Know the ins and outs of SEO and videopromotion1. SEO: Headlines, Meta Tags, Descriptions2. Leverage social media, blogs using Activity Sharing3. Subscribers: Annotations, Bulletins, Friends
  12. 12. Use Google Moderator to engage the community Interview with PM Stephen CNN/YouTube Debate on Interview with President Harper Climate Change Obama Potential market• Following the Speech from • Citizens submitted questions the Throne, citizens Current with top questions posed to • 14k questions submitted revenue submitted questions local from for Kofi Annan and others at UN and 772k votes cast by 65k Canadian PM Stephen Climate Change Summit people Harper. The top-voted • Over 5000 submissions from • 200k viewers during live questions were asked in a citizens interview and live interview • The final event viewed was approximately 1MM video• Over 2000 questions by over 200 million views to date on YouTube submitted and over 100,000 households • Substantial press about votes cast • Nominated for two innovative event in the New• Broadcast nationally on Association of International York Times, Washington CPAC and covered by over Broadcasting Awards Post, CNN and more. 150 media outlets
  13. 13. Annotations
  14. 14. Find out who is watching your videos withYouTube Insight
  15. 15. Playlists: Become the expert
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