Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Creating our digi pack
1. Creating our Digi-Pack and
Magazine advert
Within this slideshow I will justify our
choices and ideas for the creation of
our Digi-Pack and Magazine Advert.
2. Photography Contact sheet
We chose to create some images with a white back drop as we feel this simplifies the image
and strips the image back to just the artist with no busy distractions. With this shoot we
photographed the artist in the same clothes as he wore in the video to link the image and
video together. This will then draw the audience towards the digipack as they will recognise
the two similarities, making them want to read into the digi-pack. We chose these 5 images
for our digi-pack which we will then identify closer and edit to fit towards our dig-pack.
3. Chosen images
This image was successful as the artist is
looking directly into the camera, therefore
at the audience which will entice them and
influence them more. It has an interesting
composition slightly to the left, making it a
little more edgy and interesting for the
audience
This image was successful as the
artist is again looking into the
camera at the audience, his
positioning is very relaxed, making
the audience feel more welcoming
to his album, this is then
challenged by the mise-en-scene
of the artist.
This image was successful as the positioning of the artist makes
him look like he is waiting for someone (With the space next to
him) which links well with the video, along with the mise-enscene. He is looking directly at the audience, involving them in the
images, his face almost looks a little desperate and wishful, which
links back well with the look of him waiting for the girl.
This image was successful as
the artists expression is very
relaxed and welcoming. By
having him smiling it also
contrasts well with the more
serious images going along
side this on. His positioning is
again very relaxed. Looking
away from the camera, into
the distance makes him look a
little more interesting and
mysterious, making the
audience want to read on into
the digi-pak more.
This image was
successful as it was
taken on a slightly low
angle, making the artist
look down at the
audience, making him
look more powerful
and influential towards
them. His position is
relaxed and controlled,
again making the
audience feel more
welcomed.
4. Photography Contact sheet
After the success of our first shoot we decided to revisit the idea of having a white back drop
for our second shoot. Here we used different clothing for the artist. He is wearing more
casual clothing which has created more ‘raw’ and ‘natural’ images, which we feel will make
the audience feel as though they are seeing the real artist as their normal selves away from
the spot light, making them feel closer to them which will then will attract them to the
digipack.
5. We cropped down this image
so only half of the face is seen,
this leave a little mystery for
the audience. The artist is
looking into the camera which
draws the audience in. we put
a filter on the images to give a
more interesting tone instead
of having a white background
which could be a little boring
and is also seen a lot on album
covers, so we challenged this.
We cropped down this image
so there was a plain
background which we could
then use for the track listing.
We had the artist looking up
for later use as we will then
add the track listing of the
top so he looks like he is
reading the listing with the
audience. We also put a filter
on the image (same as the
previous) as this will link
them together and again
makes it look more
interesting.
6. Photography Contact sheet
After creating two shoots with a white backdrop we then decided to change the location
outside. This was has an urban, rundown feel to it which we feel fit well with the genre of
music within the album. The images lighting was very successful creating interesting shadows
and tones. We used the same clothing as the previous shoot as this linked the images together
and we felt the artist in these clothes was more natural and casual which fit in well with the
location of this shoot.
7. For this image we increased the contrast and decreased the brightness a little. This then gave it
interesting tones within the image. The artist is looking away from the camera again leaving a little
mystery. This will also contrast well with the previous images. The camera is on a slight angle making
it more interesting for the viewer, this angle also works well with the leading lines within the image.
8. Our original idea was to take a panoramic of a city skyline, shot off the fame and fortune of the area and the artist.
We then changed the idea to creating a shot, still at night but of a big crowd, as though the crowd are waiting for
the artist, possibly outside his gig etc. which emphasises his fame and fortune. This also links in well with his live cd
which we are putting in our digi-pack. We have cropped this image down to the right size and added the same filter
as the other images to link them together.
9. Creating the Digi-pack: Front Cover
Image: For the image we have only shown half of the
artists face which gives a feeling of mystery for the
album. This also links well the Ignition video as here
it is a little mysterious as you never see the girls
face. The artist is looking directly into camera which
will draw the audience in and make them feel closer
and more influenced by him. The artist is wearing a
red t-shirt which links in well with the colour
scheme. We presented him in casual clothing to give
it a feeling of the artist in a natural state, without the
fame ad fortune.
Composition: The composition of the front cover is
quite simple. We wanted to keep it simple so it was
not distracting for the audience with too much going
on. We have two stickers at the bottom, one
advertising the live dvd inside on a parental advisory
sticker. The advert sticker will draw the audience in
and persuade them to buy it as they will feel they
are getting their moneys worth. And the parental
advisory one helps to show the target audience as
ours in teenagers/young adults.
Font: We chose a bold font for the front cover
as we found this makes the album stand out
more. The ‘spotted’ effect on the font almost
looks like lights which then links the font to the
album name. This was presented in black to
created a bolder look which will help the font
stand out. The font for the artists name is
simple and less bold as the image is quite big
which will draw people in as they will
recognise him. The colour of the artists name
is red which links in with the rest of the pack,
this was also a common colour with r-kelly’s
albums.
10. Backcover (Tracklisting)
Font: The font for the track listing is the same as
the artists name on the front cover. This is to link
the two together, creating a more rounded pack. It
is also simple and easy to read. The colour Is also
the same as the front to keep in with the colour
scheme.
The composition is very simple with the text
over the image linking them together well. The
text has been written from the right which makes
it more different and interesting then others that
we have seen. We also think it makes it neater
and more presentable and less busy/ distracting.
Image: We have got the artist looking
up at the text which is making the
back cover more interesting and is
persuading the audience to read the
text. It also makes the artist more
involved and influential to the
audience. He is wearing the same as
he is on the front cover to link the two
together. It is also showing him in a
more natural state. His positioning is
very casual and relaxed which is then
representing the album, as it is quite a
relaxed album which will draw the
audience in and let them know the
sort of music within the album before
they buy it.
11. Inside cover
Images: For this cover we wanted to keep it simple and
just present the artist by himself. This will make the
audience feel closer and more involved with the artist,
as though they are getting to know him more. The first
image (Left) Is the artist in his casual clothing, the same
as the front and back cover, we have used this one as he
looks more natural and more intimate with the
audience. The location is quite urban, linking in with the
music.
The other images (Right) is the artist with a studio,
wearing the same clothing as he does in the music
video. This is linking them both together well. Three out
of four of the images are him looking to the audience,
this makes him more intimate with the audience and
less intimidating even though he is wearing expensive
clothing, jewellery etc.
Composition: The composition has one big image of the artist,
leading the audience to the smaller images, the smaller images
are over layed with each other which makes it more interesting
for the audience. This will also influence the male gaze as there
are a lot of images of this one male, who the audience are
interested in.
12. Inside cover
Font: The font and colour is the same
as the rest of the pack which links it
together well in keeps in with the
colour scheme. It is easy to read, yet
hides well with the black cd so it is
not to flashy, more subtle and
sophisticated, the sort of image we
are trying pursue of the artist.
The composition is simple, were the two
cd’s are they frame the image/crowd well,
drawing the eye in to the main subject
matter. The composition of the writing is
simple and makes it easy for the audience
to read the text. It is placed around the
edge of the cd to allow the audience to
read it however they place it in the pack.
13. Magazine Poster
Font: We have used the same font as used on the digi-pak which draws it
together, making it look more professional. The album name is presented
big and bold to catch the audiences attention and to draw them in. the
artist name is presented a little smaller as the audience will recognize him
from the big image.
Colours: The colours we used arte the same as the ones on the digi-pack
as this links it all together and fit in with the colour scheme.
Image: The image has a simple, casual mise-en-scene which links in with the
relaxed feeling we want the audience to feel around him, this image also
links back to a similar one on the digi-pack. We have presented this image big
to make it stand out and the audience will automatically recognize the artist
within the magazine which they are reading.
The composition is very simple, with the album name across the middle.
Though it is printed on a slight angle which is then challenged by the straight
strip underneath, this makes it a little different from other adverts and the
coloured strip then links in with the rest of the colour scheme. We have also
added in a smaller print of the colour, a secondary lead, of the album. This
will allow the audience to see it and recognize it, for them to then find it in
the shots. We have added a ‘selling line’ saying ‘number one album of 2013’,
this will help persuade the audience to buy the album.
14. Spine
Colour: The colouring of the spine links in well with the rest
of the pack, drawing it all together, giving us a more
rounded product, looking more professional.
Font: The font is simple and links in with the rest of the pack. The
content is simple with the artists name and album name. We have also
written the record label to allow the audience to know the label the
artist works with.
Composition: the composition is simple, spaced out to make it easier to read, the album
and artist name is bigger as we feel this is more important for the audience to see and
will draw them in. the record label is smaller as the audience will not be as interested in
this as the other names.