Going live overview presentation

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Leila Edwards' overview presentation at the 'Going Live' event at Birmingham City University on 13 November

This event shared the UCB experience of managing live projects as a key area of the curriculum offering authentic experiential learning to our students. Delegates had the opportunity to discover the range of projects and exchange information with both the staff and students who are involved with them. Case studies will be drawn from Hospitality, Events and Tourism disciplines at both undergraduate and postgraduate levels.

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  • As Getz (2002) highlights inadequate planning as a core reason events fail.Important for students to recognise the interconnected nature of the Live Events Project Module.
  • We gratefully acknowledge the support we receive from industry and have formed good working relationships with a number of different charitable organisations over the years, whom the students work on behalf of raising funds and awareness for current projects.
  • A1 – student groups are required to write a detailed planning report for their chosen concept, outlining budget and financial considerations; contingency plans and schedules.As Moscardo and Norris (2004) note, as might be expected from a group of students with little direct experience of taking responsibility for an event, event planning reports vary in terms of content and may lack detail in several areas.A2 – involves a practical assessment of the live events implementation and an evaluation of it, where students reflect upon their work and the experience of the live events project.
  • Thinking outside of UCB: away from uni venues e.g. Bar One, Sports Hall, different target market to students. The importance of market researchFinance – student groups have demonstrated excellent resourcefulness in terms of securing financial support for their projects, approaching organisations for prizes and incentives. Can however, be challenging for them, in terms of businesses facing good-will fatigue.Marketing – follow-up post event & CR going forward, due to one off nature of live event
  • Learning the importance of planning Learning to work in a team, including negotiation skills, trust and delegation.Networking – enabling students to form, develop and enhance professional and personal relationships for future career development. Students gain greater self confidence and a sense of achievement from the live events project learning how to problem solve
  • It becomes important for students to not only have the skills and competencies needed to succeed in today’s workplace but to be well equipped for the changing nature of the events industry Even within the shelter of a university supported learning exercise, the live events project presents students with many of the operational challenges they will face within their events management careers the knowledge, skills and competencies UCB graduates take with them, will need to be such that they are able to function effectively in today’s business world and be successful within their ensuing events management careers. E.g. the ability to plan, execute and evaluate events
  • Going live overview presentation

    1. 1. An Overview of The Live Events Project by Leila Edwards (Module Leader)
    2. 2. Introduction What is the Live Events Project Module? • A practical Level 5 Events Management module, which builds upon and enhances student knowledge gained at Level 4; enabling students to acquire and further develop their knowledge, skills and techniques in project management and event operations by planning and organising, implementing and evaluating a live event. • The module: …emphasises the need for students to devise effective planning and operational management processes, which can make an event a success or failure. …complements other related Level 5 Event Management modules studied including: Project Management for Events; Events Marketing and Events Finance.
    3. 3. How does it work? • The module combines lectures with both seminar and workshop led sessions • The class are organised into groups of six, students are issued with an assignment brief and detailed handbook for planning and managing a live event, which includes guidelines and practical tips • Students assume responsibility for a particular role within the live events project team • Each group is also assigned a mentor, who meets with them on a weekly basis, providing support, advice and guidance, in turn monitoring their progress throughout the entire event planning process (1 semester) • Clients are selected at random (envelope draw)
    4. 4. Our Clients
    5. 5. Live Events Project Assessment • Assignment 1: Planning Report (60%) • Assignment 2: Event Implementation (Practical) and Evaluation (Presentation) (40%)
    6. 6. Learning Objectives for the Live Events Project: 1. Construct and analyse effective event objectives based on thorough screening of an event concept 2. Appreciate the need for the detailed planning of events and construct an effective event management plan for a live event 3. Apply risk management theory and legal considerations to a live event project and produce an effective risk assessment for an event venue 4. Execute a successful event demonstrating the ability to co-ordinate a range of complex activities ‘on the day.’ 5. Evaluate the success of an event using a range of methods
    7. 7. The Challenges? • Event concepts: creativity vs feasibility, meeting client and stakeholder expectations • Legal considerations including contracts and insurance • Project constraints Finance: initial funding is available, however, each team must cover event costs through sponsorship and ticket sales Time Management: length of planning process, event timescale and guidelines 4 hour window, no Fri, Sat, Sun evening events; other subjects studied • Groupwork dynamics and effectiveness of individual contributions • Hands-on vs Hands-off
    8. 8. Learning Outcomes • Learning curve for students (application of theoretical knowledge in practice) • Invaluable event experience • Industry networking and collaboration • Enhanced employability prospects • Total funds raised by 2012-13 student groups: £7,000
    9. 9. The continuing importance of • Event educators must ensure that event management graduates have the optimal skill set to enable them to work, grow and adapt (Lockstone-Binney et al. 2013) in the events industry • The Live Events Project provides students with an authentic, experiential learning opportunity – “a ‘real world’ practical experience within a safe and nonthreatening learning environment”(Robertson et al. 2012, pp.227) • Enhances and develops event management graduate attributes and competencies
    10. 10. References • Finkel, R. (2010) Resource Guide: Principles and Practices of Events Management – Planning and Operations The Higher Education Academy, Hospitality, Leisure, Sport and Tourism Network, UK http://www.heacademy.ac.uk/resources/detail/subjects/hlst/guide _events_management2 - accessed 11/11/13 • Lockstone-Binney, L., Robertson, M. and Junek, O. (2013) Guest Editorial from: International Journal of Event and Festival Management, Volume 4, Issue 3. • Moscardo, G. and Norris, A. (2004) Bridging the Academic Practitioner Gap in Conference and Events Management. Journal of Convention & Event Tourism, Vol. 6, No. 3, pp.47-62, Routledge, UK • Robertson, M., Junek, O. and Lockstone-Binney, L. (2012), Is this for real? Authentic learning for the challenging events environment. Journal of Teaching in Travel & Tourism, Vol. 12 No. 3, pp. 225-241, Routledge, UK

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