Target audience age range: 16-24 65% of my target audience said that they went to music festivals with the majority of them saying they went to download festival. On average my target audience spend £5-£10 on music downloads or CDs. The majority said that they use the internet to access new music and to access music videos. The majority said that they prefer to buy/read music magazines once a month. 64% of my target audience like hard aggressive rock music. 45% of my target audience like music magazines that have a fairly laid back attitude.