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Times Card launched in association with HDFC Bank

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  • 1.   powered by bluebytes       Thursday , February 21, 2013   TIMES CARD LAUNCHED IN ASSOCIATION WITH HDFC DANK   Publication: The Times of India , Agency:Correspondent    Edition:Mumbai , Page No: 5, Location: Top­Center , Size(sq.cms): 480     TIMES CARD LAUNCHED IN  ASSOCIATION WITH HDFC DANK The credit card offers rewards, discounts and value­for­money privileges on  movies and dining to young Indians in the age group of 25­38 years T imes Internet, the digital arm of  The Times of India Group has partnered  with HDFC Bank, India's second largest  private sector bank to launch Times  Card, an exclusive co­branded credit card  t h a t   p r ov i d e s   c u s t o m e r s   a   s l e w   o f   benefits and privileges that provide  value for money around movies and  dining. Aimed at young Indians in the  age group of 25 to 38 years, the product  i s   u n i q u e l y   p o s it i o n e d   t o   c a t e r   t o   lifestyle and entertainment needs of  young professionals. The collaboration  brings together Times Group's understanding of the youth  lifestyle segment and the entertainment space, coupled with  HDFC Bank's understanding of the end­users, as the leading  player in the credit card segment. The slick black glossy card  is curved at the edges and is available in two variants— platinum and titanium. Said Times Group MD Vineet Jain,  "The card gives us a unique opportunity to create a product  that leverages our many print and online entertainment  products and online portals like the unique timecitycom. The  Times Card will make entertainment not just fun but also easy  on the wallet by offering the largest discounts in the dining  and movie categories." Added HDFC MD Aditya Puri, "As a  high engagement product like credit cards is crucial for the  bank, the Times Card would be the best product to meet our  objective of catching young users."         

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