After profiling you develop the Job Plan. The Job Plan is the marketing piece for the position. The Job Plan consists of 3 parts: A unique and compelling job description that is focused on attracting top performers. 15 to 20 multiple-choice screening questions, designed to identify markers for talent. This is uniquely written for each job in order to attract top performers. 2 to 4 open-ended questions. This allows a candidate to apply his or her experience to the position. These are similar to the questions you might get on a first interview. After developing the job plan and having it reviewed internally and by the hiring manager, the job is launched and posted on appropriate job boards.
A well written, catchy, effective Job Plan is a form of viral marketing.
The job description should appeal directly to the ideal candidate’s skills, experience and motivation. The Initial Interview Questions (IIQs) should effectively filter applicants so that only the most qualified are presented. The Secondary Interview Questions (SIQs) will allow the top applicants to further demonstrate their fit for the position by providing examples of their related experience in a behavioral question set.
Before you write your plan, outline the key thoughts and goals Use the Plan Creation Worksheet Job Description What are the top 3 selling points? What are the top 3 skills/talents/experiences/knowledge needed and why are they essential? Initial interview questions What are the core skills and the desired scope, scale and sector for each? What are the “nice to haves” versus the “have to haves” Secondary interview questions What are the key topics that will allow the top candidates to differentiate themselves?
Most job descriptions are written as an open announcement to the world. Make sure you create a job description as if you are writing to that one perfect candidate. Make it personal.
The goal is to say “This is why you want the job, here’s some more information about us and what we’re about, and here are the things that will make you successful in this position.”
Creativity in the title should be balanced against the client, hiring manager, the position and the location. Try to keep the title 50 characters or less.
This will generally be the same across all jobs run for that company, and may be developed with help from the HR or marketing department of that company For a senior level position … VP, Director, or other Executive level, it’s imperative to remind the HM that we post with the company name to ensure they are comfortable with that.
Should be approx 5 to 7 sentences
Note: The keywords here are different than those used for the RSE!
Developing the Job Plan
Creating a Great Job Plan May 20132What we’ll cover• Elements of the job plan• Outlining• Job description overview• Job description sections• Creative title• 1stsection• 2nd section• 3rd section• Keywords
Creating a Great Job Plan May 20133Developing the Job PlanProfileJobDevelopJob PlanIdentifyCandidatesInterviewOnline &DocumentReviewandAdjustInterview& MakeDecisionsWriting a compelling job plan withrelevant screening questions
Creating a Great Job Plan May 20134The Job Plan• The Job Plan encapsulates the essence of the job• A well written plan will make the process more efficient andeffectiveJob Plan
Creating a Great Job Plan May 20135Elements of the Job PlanThe Job Plan consists of 3 main parts:• A unique and compelling job description• 15-20 multiple choice screening questions (InitialInterview Questions – IIQs)• 2-4 open-ended questions (Secondary InterviewQuestions – SIQs)
Creating a Great Job Plan May 20136Step One - Outline your plan
Creating a Great Job Plan May 20137Outline your plan• Before you write your plan, outline the key thoughts and goals• Use the Plan Creation Worksheet• Job Description• What are the top 3 selling points?• What are the top 3 skills/talents/experiences/knowledgeneeded and why are they essential?• Initial interview questions• What are the core skills and the desired scope, scale andsector for each?• What are the “nice to haves” versus the “have to haves”• Secondary interview questions• What are the key topics that will allow the top candidates todifferentiate themselves?
Creating a Great Job Plan May 20138Job description• Speaks directly to the candidate that is a great fit for the job• Paragraph format• Marketing focused text• More effective in attracting qualified candidates compared totypical job descriptions
Creating a Great Job Plan May 20139Job description• Creative title• To catch attention and pique interest• 1st section “The Hook”• To sell the opportunity to thecandidate.“What’s in it for me?”• 2nd section “Selling the Company”• To tell the candidate more about thecompany• 3rd section “Keys to Success”• To communicate what the companywill need from the candidate• Keywords
Creating a Great Job Plan May 201310Job descriptionCreative TitleHot sellAbout thecompanyKeys toSuccessKeywords
Creating a Great Job Plan May 201311Creative title• Creative and says something about the job• Examples:• “Music Loving Sr. Oracle Developer”• “Finance Manager - Stuffy Number Crunchers Need NotApply”• “Public Relations Intern - See How the Real WorldOperates”• “Senior Treasury Analyst ~ Cash is King, This is YourCastle”• “Senior Field Applications Engineer Extraordinaire”
Creating a Great Job Plan May 2013121st section – The Hook• Sells the candidate on the job• Answers the question, “What’s in it for me?”• It should tell something about:• The job• The company• Why the candidate should be interested
Creating a Great Job Plan May 2013131st section - structureSales Representative - On-Demand Solutions for Sales & MarketingProsJoin one of the most exciting Web 2.0 companies in the Bay Area and enjoy ourwork hard, play hard environment!As a San Francisco-based Sales Representative for Genie.com, you will be selling aproduct that is as revolutionary to the way sales and marketing professionals do theirjobs as web conferencing was, and your success will be rewarded with an incentiveplan targeted to double a competitive base salary.If you have a pioneering spirit and are looking for an opportunity to make ameasurable impact on the success of a growing company, this is your next careermove!What’s the job andwhy do I care?Selling point 1, 2Selling point 3and wrap up
Creating a Great Job Plan May 2013142nd section - About the Company• Provided by the client and pre-populates when you writea job plan on the Accolo platform• What industry are they in, what they do, company size,age, reputation, etc.• What makes the company successful and a good placeto work?
Creating a Great Job Plan May 2013152nd section - exampleNet IQWith over 1000 employees worldwide, we are on our way tobecoming a $1B company by supplying infrastructure managementsoftware. Our solutions help clients manage, secure and analyzeall key components of their enterprise computing infrastructurefrom back-end networks and servers to front-line applications andweb servers.We provide cross-platform solutions that let our clientscontinuously work smarter and achieve higher returns on theirinfrastructure and web investmentsIndustry, size andreputationWhy they aresuccessfulCompany
Creating a Great Job Plan May 2013163rd section – Keys to Success• Job location• The primary goal or mission• What experience is required• What projects, products, or plans will they be utilizing theirskills and experiences for• A wrap up sentence
Creating a Great Job Plan May 2013173rd section – structureMain body• As our <job title> in <job location>, your mission/goal/task/ is<mission/ goal/task>.• Your <skills-1> experience and <skills-2> skills, will help you to<solution>.• Using your <skills-3> you’ll be able to make a difference in<function>.Wrap up• Your experience with <tools/software, etc…> will <result ofyour effort>.• Your <soft skills, interests, etc…> will drive <tangible output>.• You will find <career interest> in <job status>.
Creating a Great Job Plan May 2013183rd section - structureOperations Oriented Senior Internal AuditorAs our Senior Internal Auditor based in Alpharetta, Georgia (orpossibly Richmond, VA), your first mission will be to assist incompleting the 2003 audit plan.Work with others like you who are adept at identifying, analyzingand solving problems in ways that reflect your real worldexperience, down to earth approach and knowledge of automatedauditing and diagnostic tools like AutoAudit and Easytrieve.Your large company experience and financial training will beinvaluable as you maximize efficiencies in manufacturing,distribution, inventory management and financial operations.No matter what your experience, personal and professional growthare actively promoted at McKesson in this role that has directaccess to all facets of the organization.Soft skills, Skills-1Skills-2, Skills-3,problem solved:Job title, location,1st task:Career interests,job status:
Creating a Great Job Plan May 201319Keywords• Used to attract candidates doing web searches and on jobboards• Should communicate the specific tools, attributes,characteristics, and experience required for the job• Should include alternate job titles
Creating a Great Job Plan May 201320Keywords - exampleHands-On Data Warehouse ManagerCRM, Data Warehousing, Data Modeling, Data Architect,Data Warehouse, Erwin, Dimensional Modeling, Oracle,Siebel, MS SQL Server, MS DTS, OLAP, communication skills,sales, marketing, finance, driven, accountable, take charge,business applications, enterprise applicationsRegional Sales ManagerCRM, quotas, presidents club, exceed, presentations,executive, sales, manager, management, results, confident,aggressive, strategic, budgeting, forecasting, benefits,internet company, payroll, benefits, outsource
Creating a Great Job Plan May 201322Review questions• What is a crucial prerequisite for being able to write a greatjob plan?• What is the purpose of the first section of the job plan?• What is the purpose of the second section of the job plan?• What is the purpose of the third section of the job plan?• Which section in the job description do the followingsentences belong?If you have a go-getter attitude and are looking for anopportunity to make a measurable impact on the success ofa growing company, this is your next career move!If you have a go-getter attitude and are looking for anopportunity to make a measurable impact on the success ofa growing company, this is your next career move!Your large company experience and financial training will beinvaluable as you improve efficiencies in in our inventorymanagement and financial operations.Your large company experience and financial training will beinvaluable as you improve efficiencies in in our inventorymanagement and financial operations.At PQR Inc. you’ll be working with some of the mostcreative artists in the digital effects industry.At PQR Inc. you’ll be working with some of the mostcreative artists in the digital effects industry.The technology industry experience you have acquiredwill allow you to create outstanding technical trainingmanuals for ABC’s clients.The technology industry experience you have acquiredwill allow you to create outstanding technical trainingmanuals for ABC’s clients.As a Sales Representative for XYZ, you will be selling aproduct that will revolutionize the cell phone industry.As a Sales Representative for XYZ, you will be selling aproduct that will revolutionize the cell phone industry.