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Theories    Of     Things
Do we really need …                      … everything we buy?
Two theories of things …                   Things as SIGNS
Thorstein Veblen, The Theory of the Leisure Class, 1899
Updating the theory for the modern world … with alternative status hierarchies   Wealthy
Updating the theory … with alternative status hierarchies   Wealthy          Stylish
Updating the theory … with alternative status hierarchies   Wealthy                                                    Edu...
Updating the theory … with alternative status hierarchies    Artistic    Wealthy                                          ...
Which is more important? …‘Sign Value’ or ‘Use Value’?                 Roland Barthes, ‘Myth Today’ in Mythologies (1957)
‘Sign value’ or ‘Use value’?
See especially: Chapter 4 & Chapter 7
Two theories of things …                   Things as TOOLS                   for personal growth
See especially: Chapter 2
Ideas derive from GWF Hegel in 19th century …        We create things with purpose …
The material world we create is thesum total of human desires andaspirations …              … turned into material formRoa...
Developing material culture … leads to human growth                               Over time, we become very different humans
People make things … and THINGS MAKE PEOPLE
People make things … and THINGS MAKE PEOPLE
Cannot develop new skills without the right tools and built environment
So if things are so great …… why doesn’t it always feel that way?
Hegel’s answer?Contradictions …   Alienation …   Resolution …   Dialectical theory
A semiotic theory of things …And a dialectical theory of things …
Consumerism 1: Theories of Things
Consumerism 1: Theories of Things
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Consumerism 1: Theories of Things

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Transcript of "Consumerism 1: Theories of Things"

  1. 1. Theories Of Things
  2. 2. Do we really need … … everything we buy?
  3. 3. Two theories of things … Things as SIGNS
  4. 4. Thorstein Veblen, The Theory of the Leisure Class, 1899
  5. 5. Updating the theory for the modern world … with alternative status hierarchies Wealthy
  6. 6. Updating the theory … with alternative status hierarchies Wealthy Stylish
  7. 7. Updating the theory … with alternative status hierarchies Wealthy Educated Stylish
  8. 8. Updating the theory … with alternative status hierarchies Artistic Wealthy Educated Stylish Working ClassIntellectual Middle Class Alternative Rebellious
  9. 9. Which is more important? …‘Sign Value’ or ‘Use Value’? Roland Barthes, ‘Myth Today’ in Mythologies (1957)
  10. 10. ‘Sign value’ or ‘Use value’?
  11. 11. See especially: Chapter 4 & Chapter 7
  12. 12. Two theories of things … Things as TOOLS for personal growth
  13. 13. See especially: Chapter 2
  14. 14. Ideas derive from GWF Hegel in 19th century … We create things with purpose …
  15. 15. The material world we create is thesum total of human desires andaspirations … … turned into material formRoads … Tables and Chairs … Personal Belongings too …
  16. 16. Developing material culture … leads to human growth Over time, we become very different humans
  17. 17. People make things … and THINGS MAKE PEOPLE
  18. 18. People make things … and THINGS MAKE PEOPLE
  19. 19. Cannot develop new skills without the right tools and built environment
  20. 20. So if things are so great …… why doesn’t it always feel that way?
  21. 21. Hegel’s answer?Contradictions … Alienation … Resolution … Dialectical theory
  22. 22. A semiotic theory of things …And a dialectical theory of things …
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