SlideShare a Scribd company logo
1 of 1
Download to read offline
OF COMPANIES THAT ARE OUTGROWING THEIR COMPETITORS
USE MARKETING AUTOMATION.
How to Kiss Your
COMPETITIVE EDGE
Goodbye
A little healthy competition never hurt anyone…but it
can get those prospects flocking to your door while
your local competitors are left shocked and lonely.
However, when you take a glimpse at some stats, the
competitive spirit across the digital world looks
a little…well, dismal!
You can’t be awesome 100% of the time. But you can
sure as heck try to beat out your competition! Take a
look at how and where other businesses are falling
short so you can capitalize on their mistakes and
advance on their turf!
OF MARKETERS BELIEVE
SOCIAL IS CORE
TO THEIR BUSINESS.
46%
(2014 State of Marketing)
46%
(2014 Mobile Behavior Report)
OF CONSUMERS REPORT
THAT BRANDS DON’T PROVIDE
MEANINGFUL CONTENT
ON SOCIAL MEDIA.
TWEETS CONTAINING
A PHOTO GENERATE
BRANDS AND COMPANIES
TWEET PHOTOS ONLY
128%
MORE REPLIES AND
RETWEETS THAN
THOSE WITHOUT.
But
But
(2014 Mobile Behavior Report)
(Social Engagement Benchmark Report: Twitter)
8%OF THE TIME!
(2013 Lead Generation Marketing Effectiveness Study)
63%
OF B2B MARKETERS ARE USING MARKETING
AUTOMATION TO GENERATE LEADS.
37%
ONLY
(MarketingProfs)
74%OF MARKETERS SAY
TARGETED
PERSONALIZATION
INCREASES CUSTOMER
ENGAGEMENT.
(The realities of
online personalisation)
59%
(BtoB Magazine)
OF MARKETERS REPORT
NOTCUSTOMIZING
THEIR LEAD-NURTURING
EFFORTS TO TARGET THE
SALES FUNNEL AND/OR
BUYER STAGES
ABANDONED CART
EMAILS GENERATE
OF THEIR REVENUE
ON DAY OF SEND.
(Predictive Intelligence Benchmark Report)
OF MARKETERS ARE CURRENTLY
USING ABANDONED CART EMAILS.
15%
ONLY
(2014 State of Marketing)
But
But
But
60%
ABOUT WSI
WSI is the world leader in Digital marketing and we’re equipped
to implement a full suite of Internet solutions. But, of course, we’ll work
with you to determine which tactics are best-suited to accomplish your
business goals. For more information on the WSI team, check out
www.wsiworld.com.
Copyright ©2015 WSI. All rights reserved. Each WSI Business is independently owned and operated.

More Related Content

Similar to How to Kiss Your Competitive Edge Goodbye | Feb 2015 Infographic

Social Media Impact for Restaurant Business
Social Media Impact for Restaurant BusinessSocial Media Impact for Restaurant Business
Social Media Impact for Restaurant BusinessDenny Nugroho
 
Running a Restaurant in the Digital World
Running a Restaurant in the Digital WorldRunning a Restaurant in the Digital World
Running a Restaurant in the Digital Worldchefmarkgarcia
 
Adverity: The Impact of Artificial Intelligence in Marketing
Adverity: The Impact of Artificial Intelligence in MarketingAdverity: The Impact of Artificial Intelligence in Marketing
Adverity: The Impact of Artificial Intelligence in MarketingAdverity
 
The Future of Innovative Marketing - Carole Lamarque
The Future of Innovative Marketing - Carole LamarqueThe Future of Innovative Marketing - Carole Lamarque
The Future of Innovative Marketing - Carole LamarqueCarole Lamarque
 
120 awesome marketing stats, charts, & graphs
120 awesome marketing stats, charts, & graphs120 awesome marketing stats, charts, & graphs
120 awesome marketing stats, charts, & graphsAffi Liate
 
120 marketing-stats-charts-and-graphs
120 marketing-stats-charts-and-graphs120 marketing-stats-charts-and-graphs
120 marketing-stats-charts-and-graphsAnand Kumar
 
Scaled Influence: Winning the War of Brand Relevance B2B Influencer Marketing
Scaled Influence: Winning the War of Brand Relevance B2B Influencer MarketingScaled Influence: Winning the War of Brand Relevance B2B Influencer Marketing
Scaled Influence: Winning the War of Brand Relevance B2B Influencer MarketingMichael Brito | Zeno Group
 
Scaled Influence
Scaled InfluenceScaled Influence
Scaled InfluenceZeno Group
 
The Social Lifecycle: Consumer Insights to Improve Your Business
The Social Lifecycle: Consumer Insights to Improve Your BusinessThe Social Lifecycle: Consumer Insights to Improve Your Business
The Social Lifecycle: Consumer Insights to Improve Your BusinessHubSpot
 
Humber Presentation - Sean Moffitt
Humber Presentation - Sean MoffittHumber Presentation - Sean Moffitt
Humber Presentation - Sean MoffittSean Moffitt
 
Making Mobile Marketing Budgets Count in the Age of Ad Blocking
Making Mobile Marketing Budgets Count in the Age of Ad BlockingMaking Mobile Marketing Budgets Count in the Age of Ad Blocking
Making Mobile Marketing Budgets Count in the Age of Ad BlockingSyniverse
 
The Use of Social Media by European Investment Professionals / Social Media S...
The Use of Social Media by European Investment Professionals / Social Media S...The Use of Social Media by European Investment Professionals / Social Media S...
The Use of Social Media by European Investment Professionals / Social Media S...Patrick Kiss
 
How Social Is Your Media?
How Social Is Your Media?How Social Is Your Media?
How Social Is Your Media?Jay Deragon
 
Digital insanity - Tracking Trends in Media, Digital Marketing, Mobile, Socia...
Digital insanity - Tracking Trends in Media, Digital Marketing, Mobile, Socia...Digital insanity - Tracking Trends in Media, Digital Marketing, Mobile, Socia...
Digital insanity - Tracking Trends in Media, Digital Marketing, Mobile, Socia...Scott Brandon
 
Social Media Week LA
Social Media Week LASocial Media Week LA
Social Media Week LAEvan James
 
Love Your Brand, Set it Free - Branding in the Digital Age
Love Your Brand, Set it Free - Branding in the Digital AgeLove Your Brand, Set it Free - Branding in the Digital Age
Love Your Brand, Set it Free - Branding in the Digital AgeClaravon Group
 

Similar to How to Kiss Your Competitive Edge Goodbye | Feb 2015 Infographic (20)

Social Media Impact for Restaurant Business
Social Media Impact for Restaurant BusinessSocial Media Impact for Restaurant Business
Social Media Impact for Restaurant Business
 
Running a Restaurant in the Digital World
Running a Restaurant in the Digital WorldRunning a Restaurant in the Digital World
Running a Restaurant in the Digital World
 
Adverity: The Impact of Artificial Intelligence in Marketing
Adverity: The Impact of Artificial Intelligence in MarketingAdverity: The Impact of Artificial Intelligence in Marketing
Adverity: The Impact of Artificial Intelligence in Marketing
 
The Future of Innovative Marketing - Carole Lamarque
The Future of Innovative Marketing - Carole LamarqueThe Future of Innovative Marketing - Carole Lamarque
The Future of Innovative Marketing - Carole Lamarque
 
120 awesome marketing stats, charts, & graphs
120 awesome marketing stats, charts, & graphs120 awesome marketing stats, charts, & graphs
120 awesome marketing stats, charts, & graphs
 
120 marketing-stats-charts-and-graphs
120 marketing-stats-charts-and-graphs120 marketing-stats-charts-and-graphs
120 marketing-stats-charts-and-graphs
 
Scaled Influence: Winning the War of Brand Relevance B2B Influencer Marketing
Scaled Influence: Winning the War of Brand Relevance B2B Influencer MarketingScaled Influence: Winning the War of Brand Relevance B2B Influencer Marketing
Scaled Influence: Winning the War of Brand Relevance B2B Influencer Marketing
 
Scaled Influence
Scaled InfluenceScaled Influence
Scaled Influence
 
The Social Lifecycle: Consumer Insights to Improve Your Business
The Social Lifecycle: Consumer Insights to Improve Your BusinessThe Social Lifecycle: Consumer Insights to Improve Your Business
The Social Lifecycle: Consumer Insights to Improve Your Business
 
Sociallifecycle 141029142644-conversion-gate02
Sociallifecycle 141029142644-conversion-gate02Sociallifecycle 141029142644-conversion-gate02
Sociallifecycle 141029142644-conversion-gate02
 
Sociallifecycle 141029142644-conversion-gate02
Sociallifecycle 141029142644-conversion-gate02Sociallifecycle 141029142644-conversion-gate02
Sociallifecycle 141029142644-conversion-gate02
 
Humber Presentation - Sean Moffitt
Humber Presentation - Sean MoffittHumber Presentation - Sean Moffitt
Humber Presentation - Sean Moffitt
 
Making Mobile Marketing Budgets Count in the Age of Ad Blocking
Making Mobile Marketing Budgets Count in the Age of Ad BlockingMaking Mobile Marketing Budgets Count in the Age of Ad Blocking
Making Mobile Marketing Budgets Count in the Age of Ad Blocking
 
Bad buzz & very bad buzz research findings
Bad buzz & very bad buzz research findingsBad buzz & very bad buzz research findings
Bad buzz & very bad buzz research findings
 
The Use of Social Media by European Investment Professionals / Social Media S...
The Use of Social Media by European Investment Professionals / Social Media S...The Use of Social Media by European Investment Professionals / Social Media S...
The Use of Social Media by European Investment Professionals / Social Media S...
 
How Social Is Your Media?
How Social Is Your Media?How Social Is Your Media?
How Social Is Your Media?
 
Digital insanity - Tracking Trends in Media, Digital Marketing, Mobile, Socia...
Digital insanity - Tracking Trends in Media, Digital Marketing, Mobile, Socia...Digital insanity - Tracking Trends in Media, Digital Marketing, Mobile, Socia...
Digital insanity - Tracking Trends in Media, Digital Marketing, Mobile, Socia...
 
Social Media Week LA
Social Media Week LASocial Media Week LA
Social Media Week LA
 
#MarTechFest - Tim Bond
#MarTechFest - Tim Bond#MarTechFest - Tim Bond
#MarTechFest - Tim Bond
 
Love Your Brand, Set it Free - Branding in the Digital Age
Love Your Brand, Set it Free - Branding in the Digital AgeLove Your Brand, Set it Free - Branding in the Digital Age
Love Your Brand, Set it Free - Branding in the Digital Age
 

More from WSI | Absolute Marketing Solutions (9)

Blab 1st edition
Blab 1st editionBlab 1st edition
Blab 1st edition
 
Surprising Truths About Viral Content
Surprising Truths About Viral ContentSurprising Truths About Viral Content
Surprising Truths About Viral Content
 
15 Ways To Improve Your Website's Conversion Rate
15 Ways To Improve Your Website's Conversion Rate15 Ways To Improve Your Website's Conversion Rate
15 Ways To Improve Your Website's Conversion Rate
 
Mobile Marketing Matters (Infographic)
Mobile Marketing Matters (Infographic)Mobile Marketing Matters (Infographic)
Mobile Marketing Matters (Infographic)
 
A PRE-FLIGHT CHECKLIST For An Email Marketing Campaign
A PRE-FLIGHT CHECKLIST For An Email Marketing CampaignA PRE-FLIGHT CHECKLIST For An Email Marketing Campaign
A PRE-FLIGHT CHECKLIST For An Email Marketing Campaign
 
Is Your Business Ready For Canada's Anti-Spam LAW?
Is Your Business Ready For Canada's Anti-Spam LAW?Is Your Business Ready For Canada's Anti-Spam LAW?
Is Your Business Ready For Canada's Anti-Spam LAW?
 
Make Your Content Viral - 6 ways to be shareable
Make Your Content Viral - 6 ways to be shareable Make Your Content Viral - 6 ways to be shareable
Make Your Content Viral - 6 ways to be shareable
 
Our Happy Customers and Success Speak For Us
Our Happy Customers and Success Speak For UsOur Happy Customers and Success Speak For Us
Our Happy Customers and Success Speak For Us
 
Bluetooth Marketing with Ad Pods
Bluetooth Marketing with Ad PodsBluetooth Marketing with Ad Pods
Bluetooth Marketing with Ad Pods
 

Recently uploaded

Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsVision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsRoxana Stingu
 
Discussing Potential of Submarine Cables Causing Internet Blackout in Ghana
Discussing Potential of Submarine Cables Causing Internet Blackout in GhanaDiscussing Potential of Submarine Cables Causing Internet Blackout in Ghana
Discussing Potential of Submarine Cables Causing Internet Blackout in GhanaDesmond Israel
 
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfLESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfmchristianalwyn
 
Test Automation with Gen AI_Final_Presentation
Test Automation with Gen AI_Final_PresentationTest Automation with Gen AI_Final_Presentation
Test Automation with Gen AI_Final_PresentationUiPathCommunity
 
Aligning Testing Objectives with Overall Project Goals for Successful Outcome...
Aligning Testing Objectives with Overall Project Goals for Successful Outcome...Aligning Testing Objectives with Overall Project Goals for Successful Outcome...
Aligning Testing Objectives with Overall Project Goals for Successful Outcome...Anju21552
 
Computer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteComputer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteMavein
 
Internet 2.0 Conference (Event Information Deck | Dec'24 - Mar'25)
Internet 2.0 Conference (Event Information Deck | Dec'24 - Mar'25)Internet 2.0 Conference (Event Information Deck | Dec'24 - Mar'25)
Internet 2.0 Conference (Event Information Deck | Dec'24 - Mar'25)Internet 2.0 Conference
 
Bio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxBio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxnaveenithkrishnan
 
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...APNIC
 
Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Shubham Pant
 
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSLESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSlesteraporado16
 
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSTYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSedrianrheine
 
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024Jan Löffler
 

Recently uploaded (13)

Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced HorizonsVision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
Vision Forward: Tracing Image Search SEO From Its Roots To AI-Enhanced Horizons
 
Discussing Potential of Submarine Cables Causing Internet Blackout in Ghana
Discussing Potential of Submarine Cables Causing Internet Blackout in GhanaDiscussing Potential of Submarine Cables Causing Internet Blackout in Ghana
Discussing Potential of Submarine Cables Causing Internet Blackout in Ghana
 
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdfLESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
LESSON 5 GROUP 10 ST. THOMAS AQUINAS.pdf
 
Test Automation with Gen AI_Final_Presentation
Test Automation with Gen AI_Final_PresentationTest Automation with Gen AI_Final_Presentation
Test Automation with Gen AI_Final_Presentation
 
Aligning Testing Objectives with Overall Project Goals for Successful Outcome...
Aligning Testing Objectives with Overall Project Goals for Successful Outcome...Aligning Testing Objectives with Overall Project Goals for Successful Outcome...
Aligning Testing Objectives with Overall Project Goals for Successful Outcome...
 
Computer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a WebsiteComputer 10 Lesson 8: Building a Website
Computer 10 Lesson 8: Building a Website
 
Internet 2.0 Conference (Event Information Deck | Dec'24 - Mar'25)
Internet 2.0 Conference (Event Information Deck | Dec'24 - Mar'25)Internet 2.0 Conference (Event Information Deck | Dec'24 - Mar'25)
Internet 2.0 Conference (Event Information Deck | Dec'24 - Mar'25)
 
Bio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptxBio Medical Waste Management Guideliness 2023 ppt.pptx
Bio Medical Waste Management Guideliness 2023 ppt.pptx
 
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
Benefits of doing Internet peering and running an Internet Exchange (IX) pres...
 
Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024Check out the Free Landing Page Hosting in 2024
Check out the Free Landing Page Hosting in 2024
 
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASSLESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
LESSON 10/ GROUP 10/ ST. THOMAS AQUINASS
 
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDSTYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
TYPES AND DEFINITION OF ONLINE CRIMES AND HAZARDS
 
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
WordPress by the numbers - Jan Loeffler, CTO WebPros, CloudFest 2024
 

How to Kiss Your Competitive Edge Goodbye | Feb 2015 Infographic

  • 1. OF COMPANIES THAT ARE OUTGROWING THEIR COMPETITORS USE MARKETING AUTOMATION. How to Kiss Your COMPETITIVE EDGE Goodbye A little healthy competition never hurt anyone…but it can get those prospects flocking to your door while your local competitors are left shocked and lonely. However, when you take a glimpse at some stats, the competitive spirit across the digital world looks a little…well, dismal! You can’t be awesome 100% of the time. But you can sure as heck try to beat out your competition! Take a look at how and where other businesses are falling short so you can capitalize on their mistakes and advance on their turf! OF MARKETERS BELIEVE SOCIAL IS CORE TO THEIR BUSINESS. 46% (2014 State of Marketing) 46% (2014 Mobile Behavior Report) OF CONSUMERS REPORT THAT BRANDS DON’T PROVIDE MEANINGFUL CONTENT ON SOCIAL MEDIA. TWEETS CONTAINING A PHOTO GENERATE BRANDS AND COMPANIES TWEET PHOTOS ONLY 128% MORE REPLIES AND RETWEETS THAN THOSE WITHOUT. But But (2014 Mobile Behavior Report) (Social Engagement Benchmark Report: Twitter) 8%OF THE TIME! (2013 Lead Generation Marketing Effectiveness Study) 63% OF B2B MARKETERS ARE USING MARKETING AUTOMATION TO GENERATE LEADS. 37% ONLY (MarketingProfs) 74%OF MARKETERS SAY TARGETED PERSONALIZATION INCREASES CUSTOMER ENGAGEMENT. (The realities of online personalisation) 59% (BtoB Magazine) OF MARKETERS REPORT NOTCUSTOMIZING THEIR LEAD-NURTURING EFFORTS TO TARGET THE SALES FUNNEL AND/OR BUYER STAGES ABANDONED CART EMAILS GENERATE OF THEIR REVENUE ON DAY OF SEND. (Predictive Intelligence Benchmark Report) OF MARKETERS ARE CURRENTLY USING ABANDONED CART EMAILS. 15% ONLY (2014 State of Marketing) But But But 60% ABOUT WSI WSI is the world leader in Digital marketing and we’re equipped to implement a full suite of Internet solutions. But, of course, we’ll work with you to determine which tactics are best-suited to accomplish your business goals. For more information on the WSI team, check out www.wsiworld.com. Copyright ©2015 WSI. All rights reserved. Each WSI Business is independently owned and operated.