Adapted from Jonah Berger's book Contagious

1. CONTAGIOUS
Why Things Catch On
Book by Jonah Berger

2. Make Your Content Viral
6 Ways to Be Sharable
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3. SOCIAL CURRENCY
“ we share things that
make us look good ”
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4. TRIGGERS
“ top of mind, tip of
tongue ”
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5. EMOTION
“ when we care, we
share ”
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6. PUBLIC
“ built to show, built to
grow ”
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7. PRACTICAL VALUE
“ news you can use ”
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8. STORIES
“ information travels
under the guise of
idle chatter ”
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9. Jonah Berger
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Author: Contagious