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PR is Marketing's Future #FutureOf

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Stats, topics and Twitter information for HB's FutureM 2013 session

Stats, topics and Twitter information for HB's FutureM 2013 session

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  • 1. SESSION PARTNER PR is Marketing’s Future VISIONARY SPONSORS INNOVATOR SPONSORS TALK ABOUT US! #FUTUREM #FutureM_PR
  • 2. PR is Marketing’s Future Is PR replacing marketing? TALK ABOUT US! #FUTUREM #FutureM_PR
  • 3. PR is Marketing’s Future PR agency heads rank social media community management as top focus for increased investment The Holmes Report’s World PR Report 2013 TALK ABOUT US! #FUTUREM #FutureM_PR
  • 4. PR is Marketing’s Future Has PR moved beyond media relations? TALK ABOUT US! #FUTUREM #FutureM_PR
  • 5. PR is Marketing’s Future Global PR industry grew by 8% in 2012 - the third consecutive year at approximately the same level The Holmes Report’s World PR Report TALK ABOUT US! #FUTUREM #FutureM_PR
  • 6. PR is Marketing’s Future Visual storytelling TALK ABOUT US! #FUTUREM #FutureM_PR
  • 7. PR is Marketing’s Future Is PR creative enough? TALK ABOUT US! #FUTUREM #FutureM_PR
  • 8. PR is Marketing’s Future Creativity in PR industry is (North America only): • 51%: ‘inspirational’ or ‘good’ • 11%: ‘unsatisfactory’ or worse The Holmes Report’s Global Study on Creativity in PR TALK ABOUT US! #FUTUREM #FutureM_PR
  • 9. PR is Marketing’s Future Where does social media belong? TALK ABOUT US! #FUTUREM #FutureM_PR
  • 10. PR is Marketing’s Future Public relations and data TALK ABOUT US! #FUTUREM #FutureM_PR
  • 11. PR is Marketing’s Future Creativity in PR is: • Great storytelling (71%) • Audience insight (63%) • Content creation (52%) • Purpose (41%) The Holmes Report’s Global Study on Creativity in PR TALK ABOUT US! #FUTUREM #FutureM_PR
  • 12. PR is Marketing’s Future Integrated: fantasy or reality? TALK ABOUT US! #FUTUREM #FutureM_PR
  • 13. PR is Marketing’s Future PR agency industry is worth almost $11 billion and employs more than 75,000 The Holmes Report’s World PR Report TALK ABOUT US! #FUTUREM #FutureM_PR
  • 14. PR is Marketing’s Future Buyer behavior TALK ABOUT US! #FUTUREM #FutureM_PR
  • 15. PR is Marketing’s Future • Aarti Shah, The Holmes Report: @aartishah • Brian Carr, Springpad: @Brian_Carr • Christian Megliola, Connelly Partners: @The_Xman • Mark O’Toole, HB Agency: @markrotoole • Tim Reeves, a&g: @Tim_Reeves • Anne Weiskopf, Digiday: @AnneWeiskopf TALK ABOUT US! #FUTUREM #FutureM_PR

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