PR is Marketing's Future #FutureOf

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Stats, topics and Twitter information for HB's FutureM 2013 session

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PR is Marketing's Future #FutureOf

  1. 1. SESSION PARTNER PR is Marketing’s Future VISIONARY SPONSORS INNOVATOR SPONSORS TALK ABOUT US! #FUTUREM #FutureM_PR
  2. 2. PR is Marketing’s Future Is PR replacing marketing? TALK ABOUT US! #FUTUREM #FutureM_PR
  3. 3. PR is Marketing’s Future PR agency heads rank social media community management as top focus for increased investment The Holmes Report’s World PR Report 2013 TALK ABOUT US! #FUTUREM #FutureM_PR
  4. 4. PR is Marketing’s Future Has PR moved beyond media relations? TALK ABOUT US! #FUTUREM #FutureM_PR
  5. 5. PR is Marketing’s Future Global PR industry grew by 8% in 2012 - the third consecutive year at approximately the same level The Holmes Report’s World PR Report TALK ABOUT US! #FUTUREM #FutureM_PR
  6. 6. PR is Marketing’s Future Visual storytelling TALK ABOUT US! #FUTUREM #FutureM_PR
  7. 7. PR is Marketing’s Future Is PR creative enough? TALK ABOUT US! #FUTUREM #FutureM_PR
  8. 8. PR is Marketing’s Future Creativity in PR industry is (North America only): • 51%: ‘inspirational’ or ‘good’ • 11%: ‘unsatisfactory’ or worse The Holmes Report’s Global Study on Creativity in PR TALK ABOUT US! #FUTUREM #FutureM_PR
  9. 9. PR is Marketing’s Future Where does social media belong? TALK ABOUT US! #FUTUREM #FutureM_PR
  10. 10. PR is Marketing’s Future Public relations and data TALK ABOUT US! #FUTUREM #FutureM_PR
  11. 11. PR is Marketing’s Future Creativity in PR is: • Great storytelling (71%) • Audience insight (63%) • Content creation (52%) • Purpose (41%) The Holmes Report’s Global Study on Creativity in PR TALK ABOUT US! #FUTUREM #FutureM_PR
  12. 12. PR is Marketing’s Future Integrated: fantasy or reality? TALK ABOUT US! #FUTUREM #FutureM_PR
  13. 13. PR is Marketing’s Future PR agency industry is worth almost $11 billion and employs more than 75,000 The Holmes Report’s World PR Report TALK ABOUT US! #FUTUREM #FutureM_PR
  14. 14. PR is Marketing’s Future Buyer behavior TALK ABOUT US! #FUTUREM #FutureM_PR
  15. 15. PR is Marketing’s Future • Aarti Shah, The Holmes Report: @aartishah • Brian Carr, Springpad: @Brian_Carr • Christian Megliola, Connelly Partners: @The_Xman • Mark O’Toole, HB Agency: @markrotoole • Tim Reeves, a&g: @Tim_Reeves • Anne Weiskopf, Digiday: @AnneWeiskopf TALK ABOUT US! #FUTUREM #FutureM_PR

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