Fiona Carmichael, Learning & Access Officer at The Tall Ship at RiversideHow do we bring an 1896 sailing ship into        ...
   Onsite Interpretation- Text Panels, Printed    Material, Interactive Boards, Activity    Sheets, Audio Guide and recon...
captainsblogtallship.blogspot.co.uk
   Positives    - Cost Effective    - Onsite control by staff    - Potential for ‘sharing’ and ‘retweets’    - Creates a ...
   Negatives    - Time    - Staff responsibilities and skills    - Opportunities for training    - Management understandi...
Find us on Facebook:The Tall Ship at Riverside
   Started in 2010 as an experiment   Began with around 50 followers (All family    and friends)   Now in 2013- 971 fol...
Find us on Facebook:The Tall Ship at Riverside
Tweet us: @The_Tall_Ship
   Started in 2012   240 Followers but again growing   Expected to increase over next few weeks    with new ‘Free Openi...
   Increase posts on both Facebook and Twitter   Develop a dedicated ‘Learning Team’    Facebook page and hashtag for in...
Fiona Carmichael        Learning & Access Officer         The Tall Ship at RiversideFiona.carmichael@thetallship.com      ...
Social media at the Tall Ship
Social media at the Tall Ship
Social media at the Tall Ship
Social media at the Tall Ship
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Social media at the Tall Ship

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Social media at the Tall Ship

  1. 1. Fiona Carmichael, Learning & Access Officer at The Tall Ship at RiversideHow do we bring an 1896 sailing ship into the 21st Century?
  2. 2.  Onsite Interpretation- Text Panels, Printed Material, Interactive Boards, Activity Sheets, Audio Guide and reconstructed spaces. Offsite Interpretation- Learning Packs, Outreach talks, website and ... Social Media! Interpretive Social Media – The Captain’s Blog
  3. 3. captainsblogtallship.blogspot.co.uk
  4. 4.  Positives - Cost Effective - Onsite control by staff - Potential for ‘sharing’ and ‘retweets’ - Creates a sense of community - Increased awareness of The Tall Ship and our onsite activities - Potential for widespread marketing to other countries and between other organisations
  5. 5.  Negatives - Time - Staff responsibilities and skills - Opportunities for training - Management understanding the value and potential of social media can be difficult
  6. 6. Find us on Facebook:The Tall Ship at Riverside
  7. 7.  Started in 2010 as an experiment Began with around 50 followers (All family and friends) Now in 2013- 971 followers or ‘likes’ and growing Has been more successful for us than Twitter What works? - Scenery, animals and light-hearted jokes...
  8. 8. Find us on Facebook:The Tall Ship at Riverside
  9. 9. Tweet us: @The_Tall_Ship
  10. 10.  Started in 2012 240 Followers but again growing Expected to increase over next few weeks with new ‘Free Opening’ promotions #GlenleeGoesFree Twitter allows for competitions and promotions Again... Quirky tweets get more attention...
  11. 11.  Increase posts on both Facebook and Twitter Develop a dedicated ‘Learning Team’ Facebook page and hashtag for interpretation Highlight potential of social media for museums and heritage sites to management Invest in staff training and time to make social media work for us Investigate potential of other social media – Flickr, Instagram, YouTube
  12. 12. Fiona Carmichael Learning & Access Officer The Tall Ship at RiversideFiona.carmichael@thetallship.com @The_Tall_Ship

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