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Social media at the Tall Ship

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  • 1. Fiona Carmichael, Learning & Access Officer at The Tall Ship at RiversideHow do we bring an 1896 sailing ship into the 21st Century?
  • 2.  Onsite Interpretation- Text Panels, Printed Material, Interactive Boards, Activity Sheets, Audio Guide and reconstructed spaces. Offsite Interpretation- Learning Packs, Outreach talks, website and ... Social Media! Interpretive Social Media – The Captain’s Blog
  • 3. captainsblogtallship.blogspot.co.uk
  • 4.  Positives - Cost Effective - Onsite control by staff - Potential for ‘sharing’ and ‘retweets’ - Creates a sense of community - Increased awareness of The Tall Ship and our onsite activities - Potential for widespread marketing to other countries and between other organisations
  • 5.  Negatives - Time - Staff responsibilities and skills - Opportunities for training - Management understanding the value and potential of social media can be difficult
  • 6. Find us on Facebook:The Tall Ship at Riverside
  • 7.  Started in 2010 as an experiment Began with around 50 followers (All family and friends) Now in 2013- 971 followers or ‘likes’ and growing Has been more successful for us than Twitter What works? - Scenery, animals and light-hearted jokes...
  • 8. Find us on Facebook:The Tall Ship at Riverside
  • 9. Tweet us: @The_Tall_Ship
  • 10.  Started in 2012 240 Followers but again growing Expected to increase over next few weeks with new ‘Free Opening’ promotions #GlenleeGoesFree Twitter allows for competitions and promotions Again... Quirky tweets get more attention...
  • 11.  Increase posts on both Facebook and Twitter Develop a dedicated ‘Learning Team’ Facebook page and hashtag for interpretation Highlight potential of social media for museums and heritage sites to management Invest in staff training and time to make social media work for us Investigate potential of other social media – Flickr, Instagram, YouTube
  • 12. Fiona Carmichael Learning & Access Officer The Tall Ship at RiversideFiona.carmichael@thetallship.com @The_Tall_Ship