Fiona Carmichael, Learning & Access Officer at The Tall Ship at RiversideHow do we bring an 1896 sailing ship into the 21st Century?
Onsite Interpretation- Text Panels, Printed Material, Interactive Boards, Activity Sheets, Audio Guide and reconstructed spaces. Offsite Interpretation- Learning Packs, Outreach talks, website and ... Social Media! Interpretive Social Media – The Captain’s Blog
Positives - Cost Effective - Onsite control by staff - Potential for ‘sharing’ and ‘retweets’ - Creates a sense of community - Increased awareness of The Tall Ship and our onsite activities - Potential for widespread marketing to other countries and between other organisations
Negatives - Time - Staff responsibilities and skills - Opportunities for training - Management understanding the value and potential of social media can be difficult
Started in 2010 as an experiment Began with around 50 followers (All family and friends) Now in 2013- 971 followers or ‘likes’ and growing Has been more successful for us than Twitter What works? - Scenery, animals and light-hearted jokes...
Started in 2012 240 Followers but again growing Expected to increase over next few weeks with new ‘Free Opening’ promotions #GlenleeGoesFree Twitter allows for competitions and promotions Again... Quirky tweets get more attention...
Increase posts on both Facebook and Twitter Develop a dedicated ‘Learning Team’ Facebook page and hashtag for interpretation Highlight potential of social media for museums and heritage sites to management Invest in staff training and time to make social media work for us Investigate potential of other social media – Flickr, Instagram, YouTube
Fiona Carmichael Learning & Access Officer The Tall Ship at RiversideFiona.firstname.lastname@example.org @The_Tall_Ship