Fricker

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Fricker

  1. 1. Warwick iCast <ul><li>Tom Abbott </li></ul><ul><li>University of Warwick </li></ul>
  2. 2. Project Settings <ul><li>Weekly video bulletin </li></ul><ul><li>Highlight research activity </li></ul><ul><li>All faculties and departments </li></ul><ul><li>Research outputs, new programmes, events etc </li></ul><ul><li>During term time </li></ul>
  3. 3. Funding and management <ul><li>HEIF funded - 250k over two years </li></ul><ul><li>Managed through Communications Office </li></ul><ul><li>Supported by academic community </li></ul><ul><li>EmberRegis recruited to produce content </li></ul><ul><ul><li>1 camera/editor </li></ul></ul><ul><ul><li>1 producer - embedded in department </li></ul></ul>
  4. 4. History <ul><li>Research-TV </li></ul><ul><li>Warwick Blogs </li></ul><ul><li>Warwick Podcasts </li></ul><ul><li>Warwick iCast </li></ul><ul><li>eLearning team </li></ul>
  5. 5. How it works <ul><li>Communications Office works with academics to develop stories </li></ul><ul><li>Producer translates this for production team and oversees delivery </li></ul><ul><li>Production team film and edit content </li></ul><ul><li>Comms Office publish and distribute </li></ul>
  6. 6. Distribution <ul><li>University website </li></ul><ul><li>YouTube </li></ul><ul><li>Blip.tv </li></ul><ul><li>other channels as required </li></ul><ul><ul><li>Interest group websites as relevant </li></ul></ul>
  7. 7. Considerations <ul><li>Visual style and pitch </li></ul><ul><ul><li>Audience expectations </li></ul></ul><ul><li>Working with broadcasters </li></ul><ul><li>Length and format </li></ul><ul><ul><li>portability </li></ul></ul><ul><ul><li>reuse </li></ul></ul><ul><ul><li>consumption vs maintaining integrity </li></ul></ul><ul><li>Engaging academics </li></ul>
  8. 8. How it worked out <ul><li>Early problems with presentation </li></ul><ul><li>Tried to cram too much in </li></ul><ul><li>Not short of content </li></ul><ul><li>Academics keen to work with the project </li></ul><ul><li>100,000 video views on YouTube </li></ul><ul><li>National Press coverage </li></ul><ul><li>Integration with Comms activity </li></ul>
  9. 9. If we were starting today? <ul><li>Bring skills in house </li></ul><ul><li>Stop worrying about ‘broadcast standards’ </li></ul><ul><li>Less concerned about the package </li></ul><ul><li>Be braver </li></ul><ul><li>Integrate more closely with elearning </li></ul>
  10. 10. What’s bugging me now <ul><li>Sustainability </li></ul><ul><li>Translating the service into a core function </li></ul><ul><li>Capacity vs Demand </li></ul><ul><li>Focus </li></ul><ul><li>Building connections to elearning </li></ul><ul><li>Distribution </li></ul><ul><li>Balancing academic and audience interests </li></ul><ul><li>Finding the bottom line </li></ul><ul><li>Collaboration </li></ul><ul><li>Open Access </li></ul>

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