HAR CEO Bob Hale Presents to the Canadian Real Estate Association (CREA)
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HAR CEO Bob Hale Presents to the Canadian Real Estate Association (CREA)

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Houston Association of REALTORS President and CEO Bob Hale speaks to the Canadian Real Estate Association (CREA)

Houston Association of REALTORS President and CEO Bob Hale speaks to the Canadian Real Estate Association (CREA)

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HAR CEO Bob Hale Presents to the Canadian Real Estate Association (CREA) Presentation Transcript

  • 1. Bob Hale President & CEO Houston Association of REALTORS® Canadian Real Estate Association 1
  • 2. 5
  • 3. Limited Brokerage Services Freedom Shops Bricks and Mortar Online Brokerage 6
  • 4. 7
  • 5. HAR provides its members more than 80 technology tools 8
  • 6. Innovative Services MLS Public Websites 1 9
  • 7. 10
  • 8. 11
  • 9. 12
  • 10. 39% HAR.com Yahoo.com Realtor.com Homes.com AOL ZipRealty Houston 13
  • 11. Innovative Services Client Experience Rating 2 14
  • 12. 15
  • 13. 16
  • 14. 17
  • 15. 18
  • 16. 19
  • 17. 20
  • 18.
    • HAR Annual Audit
    • HAR 2010 Budget
    • Budget Expenses by Category
    • Senior Staff Compensation Study
    • CEO Compensation/Performance Evaluation
    • Monthly Financial Statements
    • Expense Comparison with other Associations
    21
  • 19. 22
  • 20. NAR 2009 Houston Consumer Survey 68% 75 % 23
  • 21. 54% 24
  • 22. 25
  • 23. 26
  • 24. 27
  • 25. Innovative Services Realtor Match 3 28
  • 26. Find a Realtor Sites 29
  • 27. 30
  • 28. 31
  • 29. 32
  • 30. 33
  • 31. 34
  • 32. 35
  • 33. Innovative Services Featured Tools 4 36
  • 34. Lead Generation Opportunities 37
  • 35. Text Message Functionality Added 38
  • 36. 6,000 Free Agent Newsletters 39
  • 37. Professionally designed flyers, brochures, and postcards 40
  • 38. Videos Viewed 37,000 times on 40
  • 39. Listing Traffic & Activity Report 42
  • 40. Promote listings on social networking sites 43
  • 41. 6,800 blog posts are created by 1,200 Member Blogs 44
  • 42. Chat tool to engage consumer on HAR.com in real time 45
  • 43. 46
  • 44. 47
  • 45. 48
  • 46. Innovative Services Mobile Apps 5 49
  • 47. Local Based Intelligence: Nearby Homes for Sale, Open Houses, Restaurants MLS Access for Members REALTOR.com iPhone App Downloaded 800,000 Times 50
  • 48. Innovative Services Broker Services 6 51
  • 49. Appointment Manager allows scheduling of showing appointments Active Users: 9299 Appointments Made: 1,344,363 52
  • 50. Website Solution for Brokers 1043 Free Website + Customs 53
  • 51. Reports – Traffic/Rating/Website/ MLS Violations/ Agent License Renewals 54
  • 52. 2009 – Broker Listings Viewed 140,238,444 Times 55
  • 53. 2009 – 518,173 Email Leads to Brokers/Agents 56
  • 54. 2009 – Broker Phone# was Clicked 442,515 times 57
  • 55. 2009 – Click-Thrus from HAR.com to Broker/Agent Websites 2,597,318 Times 58
  • 56. 2009 – Click-Thrus from HAR.com to Broker/Agent Websites 2,597,318 Times $5.01 x 2,597,318 = $13 Million $5.01 59