HAR CEO Bob Hale Presents to the Canadian Real Estate Association (CREA)

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Houston Association of REALTORS President and CEO Bob Hale speaks to the Canadian Real Estate Association (CREA)

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HAR CEO Bob Hale Presents to the Canadian Real Estate Association (CREA)

  1. 1. Bob Hale President & CEO Houston Association of REALTORS® Canadian Real Estate Association 1
  2. 2. 5
  3. 3. Limited Brokerage Services Freedom Shops Bricks and Mortar Online Brokerage 6
  4. 4. 7
  5. 5. HAR provides its members more than 80 technology tools 8
  6. 6. Innovative Services MLS Public Websites 1 9
  7. 7. 10
  8. 8. 11
  9. 9. 12
  10. 10. 39% HAR.com Yahoo.com Realtor.com Homes.com AOL ZipRealty Houston 13
  11. 11. Innovative Services Client Experience Rating 2 14
  12. 12. 15
  13. 13. 16
  14. 14. 17
  15. 15. 18
  16. 16. 19
  17. 17. 20
  18. 18. <ul><li>HAR Annual Audit </li></ul><ul><li>HAR 2010 Budget </li></ul><ul><li>Budget Expenses by Category </li></ul><ul><li>Senior Staff Compensation Study </li></ul><ul><li>CEO Compensation/Performance Evaluation </li></ul><ul><li>Monthly Financial Statements </li></ul><ul><li>Expense Comparison with other Associations </li></ul>21
  19. 19. 22
  20. 20. NAR 2009 Houston Consumer Survey 68% 75 % 23
  21. 21. 54% 24
  22. 22. 25
  23. 23. 26
  24. 24. 27
  25. 25. Innovative Services Realtor Match 3 28
  26. 26. Find a Realtor Sites 29
  27. 27. 30
  28. 28. 31
  29. 29. 32
  30. 30. 33
  31. 31. 34
  32. 32. 35
  33. 33. Innovative Services Featured Tools 4 36
  34. 34. Lead Generation Opportunities 37
  35. 35. Text Message Functionality Added 38
  36. 36. 6,000 Free Agent Newsletters 39
  37. 37. Professionally designed flyers, brochures, and postcards 40
  38. 38. Videos Viewed 37,000 times on 40
  39. 39. Listing Traffic & Activity Report 42
  40. 40. Promote listings on social networking sites 43
  41. 41. 6,800 blog posts are created by 1,200 Member Blogs 44
  42. 42. Chat tool to engage consumer on HAR.com in real time 45
  43. 43. 46
  44. 44. 47
  45. 45. 48
  46. 46. Innovative Services Mobile Apps 5 49
  47. 47. Local Based Intelligence: Nearby Homes for Sale, Open Houses, Restaurants MLS Access for Members REALTOR.com iPhone App Downloaded 800,000 Times 50
  48. 48. Innovative Services Broker Services 6 51
  49. 49. Appointment Manager allows scheduling of showing appointments Active Users: 9299 Appointments Made: 1,344,363 52
  50. 50. Website Solution for Brokers 1043 Free Website + Customs 53
  51. 51. Reports – Traffic/Rating/Website/ MLS Violations/ Agent License Renewals 54
  52. 52. 2009 – Broker Listings Viewed 140,238,444 Times 55
  53. 53. 2009 – 518,173 Email Leads to Brokers/Agents 56
  54. 54. 2009 – Broker Phone# was Clicked 442,515 times 57
  55. 55. 2009 – Click-Thrus from HAR.com to Broker/Agent Websites 2,597,318 Times 58
  56. 56. 2009 – Click-Thrus from HAR.com to Broker/Agent Websites 2,597,318 Times $5.01 x 2,597,318 = $13 Million $5.01 59

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