Bob Hale HAR TRLP Presentation March-2011

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HAR CEO, Bob Hale presents to TRLP (Texas REALTOR® Leadership Program) participants @ the San Luis in Galveston, TX in March 2011.

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Bob Hale HAR TRLP Presentation March-2011

  1. 1.
  2. 2. Changing Trends<br />Books - Barnes & Noble vs. BordersWhoops – Amazon Kindle Movies – Blockbuster vs. Netflix vs. Redbox vs. TheatersWhoops – Time Warner & Comcast TV – Time Warner & Comcast Whoops – Apple TV/Google TV Phones – Blackberry vs. TREOWhoops – iPhone & Android<br />
  3. 3. Social web, is it real?<br />600 Million Users<br />100 Million Videos Watched Daily<br />100 Million Users<br />
  4. 4. Facebook Marketplace<br />
  5. 5. 63% + Under 45 years of Age<br />
  6. 6.
  7. 7.
  8. 8. Number of Sides Per Agent<br />
  9. 9.
  10. 10.
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  13. 13. Find a realtor sites<br />
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  16. 16. Find the most active real estate agents<br />Online tool aids consumers in shopping for Realtor<br />April 27, 2010 By Matt CarterInman News<br />Another agent match site for consumers that's taking a data-driven approach, NeighborCity.com, is trying an even more ambitious tack, building an algorithm that takes into account factors like how well agents do in negotiating on behalf of their clients.<br />Cardella said Friday he couldn't wait to see HAR's Realtor Match, "but I think the problem with an MLS providing this technology is it's like the wolves guarding the sheep.“<br />An MLS, Cardella said, "Will always be stuck in the political quandary of the agent vs. the consumer, and the agent will always win because they are the ones paying the fees."<br />
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  23. 23.
  24. 24. Consumer surveys & Trends<br />
  25. 25. 54%<br />
  26. 26. 81% Will Benefit<br />
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32. HAR’s Response<br />
  33. 33.
  34. 34. 18,080 Free Realtor Websites<br />
  35. 35. 14,349 blog posts are created by 1,441 Member Blogs<br />
  36. 36. Promote listings on social networking sites<br />Twitter Accounts: 1,574 Tweets: 47,046<br />
  37. 37. 7,200 Free Agent Newsletters<br />
  38. 38. Videos Viewed 90,972 times on <br />
  39. 39. 6,064 Agents have Surveyed Clients 4.93/5.00Total Surveys Sent to Clients 82,000+ (49% Response)<br />
  40. 40. 5.9 Million Emails to Consumers / Year <br />
  41. 41. 2010 – Broker Listings Viewed 145,881,434 Times<br />
  42. 42. 2010 – 438,782 Email Leads to Brokers/Agents <br />
  43. 43. 2010– Broker Phone# was Clicked 419,222 times<br />
  44. 44. 2010– Click-Thrus from HAR.com to Broker/Agent Websites2,724,954 Times<br />
  45. 45. $5.01<br />2010– Click-Thrus from HAR.com to Broker/Agent Websites 2,724,954 Times$5.01 x 2,724,954 = $13.65 Million<br />
  46. 46.
  47. 47. Canada<br />No Fannie Mae<br />No Freddy Mac<br />No HUD<br />No Mortgage Interest Deduction<br />10-20% Down Payment<br />No 30 Year Mortgages<br />Low Foreclosure Rate<br />High Ownership Rate<br />
  48. 48. NAR Proposed Dues Increase<br />$80 Current Dues<br />+$35 Public Awareness Campaign<br />$115 Total <br />+$40 Proposed for Political Advocacy<br />$155 New Proposed Total<br />
  49. 49. Transaction ManagementE-Signatures<br />

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