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Presentation to Public Relations Society of America (PRSA) - Houston Chapter …

Presentation to Public Relations Society of America (PRSA) - Houston Chapter
October 6, 2010

More in: Real Estate
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  • HAR’s 3,000 young realtors represent a growing segment of our membership.

Transcript

  • 1.  
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6. 54%
  • 7. 81% Will Benefit
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.
    • 1 Million Realtor.com & Zillow iPhone apps
    • 10 phone calls vs. emails to agent from iPhone
    • Consumers may rate individual features of homes they view.
    • Today’s new agent does not want office space, sales meetings or listing tours.
    • In 2009, amount of office space per agent and cost increased while marketing and salaries decreased.
  • 14.
    • Today’s revolution is “The Mobile Internet”
    • IPhones know where you are.
    • They show you homes for sale and open houses around you.
    • The IPad is the next big invention after the internet.
    • Apple does not use focus groups, but rather creates things people cannot imagine and cannot live without.
  • 15.
    • 670,000 Real Estate websites competing for consumer eyeballs.
    • In 2013, more people will access the internet via mobile than computers.
    • #1 thing agents should do is post lots of high quality pictures of their listings.
    • Over last 3 years Realtor.com has spent $20 Million defending and settling patent suits.
    • Internet Brokers
  • 16.
    • Every website must have aspects of social media like Zillow & Trulia. Anything that is not social will not be trusted. Social Media will replace current forms of delay communication. Real Live video will become a primary form of communication. Source: Inman Connect
  • 17.
    • Consumer want MLS data + other data – School, Community, Rating of Agents & Homes.
    • Consumers are suspicious of professional, readily accepts peer opinions. According to Google, every 2 days we create as much information as we did from dawn of civilization to 2003. The issue is user generated content. Source: REALTOR.com
  • 18.  
  • 19.  
  • 20. Number of Sides Per Agent
  • 21. # of Online Registrations 2009 – 9,619  & 2010 -7,027   
  • 22. 3,000 members 40 years old and younger Training, Leadership and Community service
  • 23. 18,080 Free Realtor Websites
  • 24. 9,316 blog posts are created by 1,200 Member Blogs
  • 25. Promote listings on social networking sites Twitter Accounts: 1,200 Tweets: 31,619
  • 26. 6,000 Free Agent Newsletters
  • 27. 1,700 members
  • 28. Agent Videos 164 Listings Videos 1,356
  • 29. Touching Members 6.3 Million Touches / Year
  • 30. Over 4,330 Agents have Surveyed Clients Total Surveys Sent to Clients 41,009 (49% Completed)
  • 31. 3.6 Million Emails to Consumers / Year
  • 32. 2009 – Broker Listings Viewed 140,238,444 Times
  • 33. 2009 – 518,173 Email Leads to Brokers/Agents
  • 34. 2009 – Broker Phone# was Clicked 442,515 times
  • 35. 2009 – Click-Thrus from HAR.com to Broker/Agent Websites 2,597,318 Times
  • 36. 2009 – Click-Thrus from HAR.com to Broker/Agent Websites 2,597,318 Times $5.01 x 2,597,318 = $13 Million $5.01
  • 37.  
  • 38. HAR iPhone App
  • 39. HAR iPad App
  • 40. Find a Realtor Sites
  • 41.  
  • 42. Realtor Match Proposed Changes to the system
  • 43. Propose Change #1 How users find Realtor Match Tool on HAR.com
  • 44.  
  • 45.  
  • 46.  
  • 47.  
  • 48. Propose Change #2 How results are displayed on Realtor Match
  • 49.  
  • 50.  
  • 51. Propose Change #3 How number of transactions are displayed on Realtor Match
  • 52.  
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  • 55.  
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  • 58.  
  • 59. Books - Barnes & Nobel vs. eReaders Movies – Time Warner vs. Theaters TV – Samsung/Google vs. Networks Cable vs. Netflix Cars – Rated A, B, C, D