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Presentation to Public Relations Society of America (PRSA) - Houston Chapter

Presentation to Public Relations Society of America (PRSA) - Houston Chapter

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  • 1. Bob Hale Houston Association of REALTORS ® President & CEO PRSA Houston “ Selling Real Estate and REALTORS® Through Effective Communications”
  • 2.
    • HAR is the largest individual dues-paying membership association in Houston with about 25,000 residential and commercial members.
    • It is also the second largest local REALTOR ® association in the country, behind the recently-merged Miami Association of REALTORS®.
    • Its Web site, HAR.com, generates an average of about 1.5 billion hits from more than 1.2 million unique visitors every month.
    • It is the only Web site that is local in scope that regularly ranks among the top 25 real estate Web sites in the country.
    What is HAR?
  • 3.
  • 4.
  • 5. Front page of Comcast.net
  • 6.
  • 7.
  • 8. More Communications…
  • 9. Localized Data
  • 10.
  • 11.
  • 12.
  • 13. Aren’t you glad to be in Houston?
  • 14. HAR Newsroom
  • 15. HARTV on YouTube
  • 16. HAR Consumer Knowledge Series
  • 17. HAR on Facebook
  • 18. Social Media
  • 19. HAR Billboards
  • 20. Print Advertising
  • 21. Online Advertising Real Estate
  • 22. 40 MILLION EYES… EVERY MONTH!
  • 23.  
  • 24. HAR Member Tools
  • 25. HAR Auto-Tweets Listings
  • 26. Print Magazine
  • 27. Online Magazine
  • 28.  
  • 29.  
  • 30. The Personal Touch: Adopt a REALTOR® Program
  • 31. Client Experience Rating
  • 32.  
  • 33. 54%
  • 34. 81% Will Benefit
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40. From Expedia to Zillow to Ratings of Doctors, Travel, Companies & Attorneys
  • 41.  
  • 42.  
  • 43. More Than 5,000+ Agents have Surveyed Clients Total Surveys Sent to Clients 54,000+ (49% Completed)
  • 44.  
  • 45.  
  • 46.  
  • 47.  
  • 48.  
  • 49.
    • Rate REALTOR ®
    • Rate Lender
    • Rate Home Inspector
    • Rate Attorney
    • Other Service Providers
    • Rate Your Experience!
  • 50.  
  • 51.  
  • 52.  
  • 53.  
  • 54.  
  • 55. What Do the Members Think?
  • 56. Bob Hale Houston Association of REALTORS ® President & CEO PRSA Houston Thank you! Presentation Available for Download at www.slideshare.net/HARMembers