Changing Trends<br />Books - Barnes & Noble vs. BordersWhoops – Amazon Kindle Movies – Blockbuster vs. Netflix vs. Redbox ...
Social web, is it real?<br />600 Million Users<br />100 Million Videos Watched Daily<br />100 Million Users<br />
Facebook marketplace<br />
63% + Under 45 years of Age<br />
Number of Sides Per Agent<br />
Find a realtor sites<br />
Find the most active real estate agents<br />Online tool aids consumers in shopping for Realtor<br />April 27, 2010  By Ma...
Consumer surveys & Trends<br />
54%<br />
81% Will Benefit<br />
1.5 Million Realtor.com & Zillow iPhone apps<br />10 phone calls vs. emails to agent from iPhone<br />Consumers may rate i...
<ul><li>Today’s revolution is “The Mobile Internet”
IPhones know where you are.
They show you homes for sale and open houses around you.
The IPad is the next big invention after the internet.
Apple does not use focus groups, but rather creates things people cannot imagine and cannot live without.</li></li></ul><l...
HAR’s Response<br />
18,080 Free Realtor Websites<br />
14,349 blog posts are created by 1,441 Member Blogs<br />
Promote listings on social networking sites<br />Twitter Accounts: 1,574 Tweets: 47,046<br />
7,200 Free Agent Newsletters<br />
Videos Viewed 90,972 times on <br />
2,939 Agents are Surveying ClientsTotal Surveys Sent to Clients 68,435  (52% Completed)<br />
5.9 Million Emails to Consumers / Year <br />
2010 – Broker Listings Viewed 145,881,434 Times<br />
2010 – 438,782 Email Leads to Brokers/Agents <br />
2010– Broker Phone# was Clicked 419,222 times<br />
2010– Click-Thrus from HAR.com to Broker/Agent Websites2,724,954 Times<br />
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Bob Hale Fort Bend Presentation February 2011

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Bob Hale Fort Bend Presentation February 2011

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Bob Hale Fort Bend Presentation February 2011

  1. 1.
  2. 2. Changing Trends<br />Books - Barnes & Noble vs. BordersWhoops – Amazon Kindle Movies – Blockbuster vs. Netflix vs. Redbox vs. TheatersWhoops – Time Warner & Comcast TV – Time Warner & Comcast Whoops – Apple TV/Google TV Phones – Blackberry vs. TREOWhoops – iPhone & Android<br />
  3. 3.
  4. 4. Social web, is it real?<br />600 Million Users<br />100 Million Videos Watched Daily<br />100 Million Users<br />
  5. 5. Facebook marketplace<br />
  6. 6. 63% + Under 45 years of Age<br />
  7. 7.
  8. 8.
  9. 9. Number of Sides Per Agent<br />
  10. 10.
  11. 11.
  12. 12.
  13. 13.
  14. 14. Find a realtor sites<br />
  15. 15.
  16. 16.
  17. 17. Find the most active real estate agents<br />Online tool aids consumers in shopping for Realtor<br />April 27, 2010 By Matt CarterInman News<br />Another agent match site for consumers that's taking a data-driven approach, NeighborCity.com, is trying an even more ambitious tack, building an algorithm that takes into account factors like how well agents do in negotiating on behalf of their clients.<br />Cardella said Friday he couldn't wait to see HAR's Realtor Match, "but I think the problem with an MLS providing this technology is it's like the wolves guarding the sheep.“<br />An MLS, Cardella said, "Will always be stuck in the political quandary of the agent vs. the consumer, and the agent will always win because they are the ones paying the fees."<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28. Consumer surveys & Trends<br />
  29. 29. 54%<br />
  30. 30. 81% Will Benefit<br />
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37. 1.5 Million Realtor.com & Zillow iPhone apps<br />10 phone calls vs. emails to agent from iPhone<br />Consumers may rate individual features of homes they view.<br />Today’s new agent does not want office space, sales meetings or listing tours.<br />In 2010, amount of office space per agent and cost increased while marketing and salaries decreased.<br />
  38. 38. <ul><li>Today’s revolution is “The Mobile Internet”
  39. 39. IPhones know where you are.
  40. 40. They show you homes for sale and open houses around you.
  41. 41. The IPad is the next big invention after the internet.
  42. 42. Apple does not use focus groups, but rather creates things people cannot imagine and cannot live without.</li></li></ul><li>670,000 Real Estate websites competing for consumer eyeballs.<br />In 2013, more people will access the internet via mobile than computers.<br />#1 thing agents should do is post lots of high quality pictures of their listings.<br />
  43. 43. HAR’s Response<br />
  44. 44.
  45. 45. 18,080 Free Realtor Websites<br />
  46. 46. 14,349 blog posts are created by 1,441 Member Blogs<br />
  47. 47.
  48. 48. Promote listings on social networking sites<br />Twitter Accounts: 1,574 Tweets: 47,046<br />
  49. 49. 7,200 Free Agent Newsletters<br />
  50. 50. Videos Viewed 90,972 times on <br />
  51. 51. 2,939 Agents are Surveying ClientsTotal Surveys Sent to Clients 68,435 (52% Completed)<br />
  52. 52. 5.9 Million Emails to Consumers / Year <br />
  53. 53. 2010 – Broker Listings Viewed 145,881,434 Times<br />
  54. 54. 2010 – 438,782 Email Leads to Brokers/Agents <br />
  55. 55. 2010– Broker Phone# was Clicked 419,222 times<br />
  56. 56. 2010– Click-Thrus from HAR.com to Broker/Agent Websites2,724,954 Times<br />
  57. 57. $5.01<br />2010– Click-Thrus from HAR.com to Broker/Agent Websites 2,724,954 Times$5.01 x 2,724,954 = $13.65 Million<br />
  58. 58.
  59. 59. Theagent.tv<br />
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