Your SlideShare is downloading. ×
0
A process by which a product or service takes rootinitially in simple applications at the bottom of a marketand then relen...
$12 Billion    $16 Million$93 Billion    $655 Million$362 Billion         ?
Rent nightly from real people in19,716 cities in 196 countries.            Airbnb.com – Air mattresses and donuts         ...
•   Mobile•   Social•   Ratings & Reviews•   Videos
• Mobile – Disrupts traditional websites• Now more minutes are spent searching the web on apps than  browsers    Google An...
Real Estate Apps - National Search
AppStore – Local App Search
Android Market – Local App Search
Apps for Consumers& MLS Subscribers
800 Million Users3 Billion videos areviewed a day200 Million Users
HAR Powers 800+Agent’s Facebook Business Pageswith their Listings
HAR TweetsYour Listings87,000 Tweets
HAR Promotes Your Social  Presence
140,000 Views - Agent/HAR Videos88,000 Views - Listings Videos       HAR Promotes Your         Video Profile &       Listi...
70,000 Ratings
3,556 Agents have Surveyed Clients 4.93/5.00Total Surveys Sent to Clients 102,448 (49% Response)
Chicago Quarterly Market Ranking -                    12 weeks ending 8/27/11 Column1            Websites                 ...
Houston Quarterly Market Ranking              4 weeks ending 8/27/11   Colum                 Websites              Visits ...
MLS Consumer Websites:It’s Not Just HAR.com Anymore           779,450 Agents Belongs to            MLSs w/Public Websites
2010 – Broker/Agent Listings Viewed 145,881,434 Times
2010 – 438,782 Email Leads    to Brokers/Agents
2010– Broker Phone# was Clicked         419,222 times
2010– Click-Thrus from HAR.com to     Broker/Agent Websites         2,724,954 Times
$5.012010– Click-Thrus from HAR.com to      Broker/Agent Websites          2,724,954 Times $3.00 x 2,724,954 = $8.18 Million
Key Characteristic of anInnovative Disruptor is Providing  Consumers What They Want
Not Listing Agent
Disruptive Innovation  Uber app-town cars, taxi Assn tried to stop it, 10 seconds fordriver to accept, passenger rates dri...
• Top 1, 2 or 3 sites according to Hitwise and ComScore in almost  every market in the US except Houston• Ratings of agent...
Internet Information provider that    we call “Desired Monopolies.”Well, your average realtor (we interviewed several as p...
We can’t resist Zillow’s free, voyeuristic window into our neighbors’homes, what they paid for them, and what they’re wort...
By only pursuing “sustaining innovations”that perpetuate what has historically helpedthem succeed, companies unwittingly o...
Providing Consumers What They Want                  Sold Prices & Dates    Listing History(Price Reductions)              ...
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
H-Town Day:  Bob Hale
Upcoming SlideShare
Loading in...5
×

H-Town Day: Bob Hale

285

Published on

The H-Town Day presentation on the Houston Association of REALTORS by Bob Hale, President & CEO of the Houston Association of REALTORS.

Published in: Real Estate, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
285
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "H-Town Day: Bob Hale"

  1. 1. A process by which a product or service takes rootinitially in simple applications at the bottom of a marketand then relentlessly moves ‘up market’, eventuallydisplacing established competitors.An innovation that is disruptive allows a whole newpopulation of consumers access to a product or service.
  2. 2. $12 Billion $16 Million$93 Billion $655 Million$362 Billion ?
  3. 3. Rent nightly from real people in19,716 cities in 196 countries. Airbnb.com – Air mattresses and donuts Listings worldwide from a room to a home Implications for hotels and real estate?
  4. 4. • Mobile• Social• Ratings & Reviews• Videos
  5. 5. • Mobile – Disrupts traditional websites• Now more minutes are spent searching the web on apps than browsers Google Android – 150,000 apps – 2 Billion downloads Apple – 425,000 apps – 15 Billion downloads• 1/2 of all searches will be via mobile devices within a year
  6. 6. Real Estate Apps - National Search
  7. 7. AppStore – Local App Search
  8. 8. Android Market – Local App Search
  9. 9. Apps for Consumers& MLS Subscribers
  10. 10. 800 Million Users3 Billion videos areviewed a day200 Million Users
  11. 11. HAR Powers 800+Agent’s Facebook Business Pageswith their Listings
  12. 12. HAR TweetsYour Listings87,000 Tweets
  13. 13. HAR Promotes Your Social Presence
  14. 14. 140,000 Views - Agent/HAR Videos88,000 Views - Listings Videos HAR Promotes Your Video Profile & Listings on YouTube
  15. 15. 70,000 Ratings
  16. 16. 3,556 Agents have Surveyed Clients 4.93/5.00Total Surveys Sent to Clients 102,448 (49% Response)
  17. 17. Chicago Quarterly Market Ranking - 12 weeks ending 8/27/11 Column1 Websites Visits 1 Realtor.com 7.95% 2 Yahoo! Real Estate 7.69% 3 Zillow 5.89% 4 Trulia.com 5.35% 5 Homes.com 2.67% 6 Rent.com 2.62% 7 Redfin 2.18% 8 AOL Real Estate 2.00% 9 Midwest Real Estate Data LLC 1.78% 10 ZipRealty 1.72% 11 Apartment Guide 1.68% 12 Apartments.com 1.60% 13 RE/MAX Northern Illinois 1.56% 14 MSN Real Estate 1.48% 15 MyNewPlace 1.43%
  18. 18. Houston Quarterly Market Ranking 4 weeks ending 8/27/11 Colum Websites Visits n1 1 HAR.com 26.74% 2 Yahoo! Real Estate 6.84% 3 Trulia.com 4.10% 4 Realtor.com 3.49% 5 Zillow 3.15% 6 Homes.com 2.69% 7 Apartment Guide 1.90% 8 Rent.com 1.87% 9 ZipRealty 1.64% 10 Apartments.com 1.54% 11 MSN Real Estate 1.50% 12 LoopNet 1.33% 13 ApartmentRatings.com 1.32% 14 AOL Real Estate 1.25% 15 MyNewPlace 1.01%
  19. 19. MLS Consumer Websites:It’s Not Just HAR.com Anymore 779,450 Agents Belongs to MLSs w/Public Websites
  20. 20. 2010 – Broker/Agent Listings Viewed 145,881,434 Times
  21. 21. 2010 – 438,782 Email Leads to Brokers/Agents
  22. 22. 2010– Broker Phone# was Clicked 419,222 times
  23. 23. 2010– Click-Thrus from HAR.com to Broker/Agent Websites 2,724,954 Times
  24. 24. $5.012010– Click-Thrus from HAR.com to Broker/Agent Websites 2,724,954 Times $3.00 x 2,724,954 = $8.18 Million
  25. 25. Key Characteristic of anInnovative Disruptor is Providing Consumers What They Want
  26. 26. Not Listing Agent
  27. 27. Disruptive Innovation Uber app-town cars, taxi Assn tried to stop it, 10 seconds fordriver to accept, passenger rates driver & driver rates passenger, $10 fee if passenger is a no show
  28. 28. • Top 1, 2 or 3 sites according to Hitwise and ComScore in almost every market in the US except Houston• Ratings of agents o Over 70,000 agent reviews by consumers• Source for housing articles in Wall Street Journal and USA Today• Achieved $1 Billion market cap• 1/2 of agent leads may not be responded to• Zillow gives consumers what they want• Zillow is Innovative
  29. 29. Internet Information provider that we call “Desired Monopolies.”Well, your average realtor (we interviewed several as part of ourresearch for this report) doesn’t quite “hate” Zillow, but therealtor-Zillow relationship is complicated. Realtors generallyadmire Zillow’s web site and its ability to efficiently (andprettily) provide a wealth of real estate information.However, realtors loath Zillow’s price estimates, invariablydescribing them as wrong and bemoaning the friction theycause when prospective clients cite them, only to have therealtor "set them straight" with local knowledge Zillow nevercatches. But the biggest thing realtors hate about Zillow is that ... they don’t own it.
  30. 30. We can’t resist Zillow’s free, voyeuristic window into our neighbors’homes, what they paid for them, and what they’re worth now. Zillow’s officialbusiness model calls for signing up more subscribing real estateagents, facilitating more mortgage originations, and selling more of its highlytargeted advertising.Overlaid graphically data on the classic Zillow aerial presentation :Crime statisticsHealth statisticsImmunization rates at schoolsSewage treatment plants overlaid with arrows representing the predominantwind directionIf Facebook charts our social graph, then Zillow clearly has the lead incharting our environmental graph. And as a Desired Monopoly, Zillow can bethe trusted middleman, aggregating nice-to-have information into a must-have whole.
  31. 31. By only pursuing “sustaining innovations”that perpetuate what has historically helpedthem succeed, companies unwittingly openthe door to “disruptive innovations”.
  32. 32. Providing Consumers What They Want Sold Prices & Dates Listing History(Price Reductions) Days on Market Nearby Homes for Sale Nearby Homes Sold Price Estimates & Trends Contact a Buyer’s Agent Post Homes for Sale Compilation of Features from Above Websites
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×