2010 HAR REALTOR® Expo- Oscar Gonzales


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Examining Group Dynamics

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2010 HAR REALTOR® Expo- Oscar Gonzales

  1. 1. Examining Group Dynamics How Your World is Changing Oscar Gonzales, MBA, PhD
  2. 3. What are Groups? <ul><li>Groups are people connected to one another and </li></ul><ul><li>connected an idea. </li></ul><ul><li>They need only two things to work: </li></ul><ul><ul><li>Shared Interest </li></ul></ul><ul><ul><li>A way to communicate </li></ul></ul><ul><li>As Human Beings we can’t help it…… </li></ul><ul><ul><li>! WE NEED TO BELONG ! </li></ul></ul>
  3. 5. Profile of Realtors & Homebuyers <ul><li>Median age of a Realtor is 54 years old </li></ul><ul><li>57% are female </li></ul><ul><li>77% of Realtors have real estate as their only occupation </li></ul><ul><li>9% of Realtors are foreign born </li></ul><ul><li>Median age of first-time home buyer is 30 years old; repeat is 48 years old </li></ul><ul><li>47% are first-time homebuyers </li></ul><ul><li>21 % are single females; 10% are single males </li></ul><ul><li>12% of first-time home buyers are foreign born; 7% are repeat </li></ul>
  4. 6. Profile of Realtors & Homebuyers <ul><li>56% of Realtors have a smart phone with wireless internet and email access </li></ul><ul><li>91% of information on the website is the members own listings </li></ul><ul><li>Realtors spend a median of $240 to maintain their websites </li></ul><ul><li>94% of homebuyers used the internet to search for a home </li></ul><ul><li>77% used a real estate agent or broker </li></ul><ul><li>47% of buyers used print newspaper ads to find info on homes for sale </li></ul><ul><li>3% of buyers found their homes using print ads </li></ul>
  5. 7. Houston Population by Race 2010 - 2015 2015 6,609,547 2,695,870 994,823 406,017 2,445,311 67,526 % Change 10.78% 5.62% 9.17% 17.03% 16.66% 12.74% Year Total White Black Asian Hispanic Other/Multi 2010 5,966,479 2,552,369 911,281 346,924 2,096,012 59,893
  6. 8. Houston’s Foreign Born Population
  7. 9. Houston’s Hispanic Acculturation Segments
  8. 10. Houston’s Hispanic Acculturation Segments <ul><li>Americanizado </li></ul><ul><li>Hispanics in this segment are typically English dominant (nearly no Spanish); born in US and often 3rd+ generation; has few Hispanic cultural practices. </li></ul><ul><li>Nueva Latina </li></ul><ul><li>Hispanics in this segment are typically English preferred (some Spanish); born in U.S. and typically 2nd generation; some Hispanic cultural practices and often “retro-acculturate”. </li></ul><ul><li>Bi-Cultural Hispanics </li></ul><ul><li>Hispanics in this segment are typically bilingual (equal or nearly); immigrated as child or young adult; has many Hispanic cultural practices </li></ul><ul><li>Hispano </li></ul><ul><li>Hispanics in this segment are typically Spanish preferred (some English); immigrated as adult and in U.S. 10+ years; pre-dominant Hispanic cultural practices. </li></ul><ul><li>Latinoamericana </li></ul><ul><li>Hispanics in this segment are typically Spanish dominant (nearly no English); recently immigrated as adult (less than 10 years ago); primarily Hispanic cultural practices and identifies with home country more so than U.S. Hispanic. </li></ul>
  9. 11. Houston’s Asian Acculturation Segments
  10. 12. Houston’s Asian Acculturation Segments <ul><li>Very Westernized Asians </li></ul><ul><li>Asian population categorized as AA1 (Very Westernized Asians) </li></ul><ul><li>Bi-Cultural Westernized Asians </li></ul><ul><li>Asian population categorized as AA2 (Bi-Cultural Westernized Asians) </li></ul><ul><li>Bi-Cultural Asians </li></ul><ul><li>Asian population categorized as AA3 (Bi-Cultural Asians) </li></ul><ul><li>Bi-Cultural Asian-Identity </li></ul><ul><li>Asian population categorized as AA4 (Bi-Cultural Asian-Identity Asians) </li></ul><ul><li>Very Asian-Identity </li></ul><ul><li>Asian population categorized as AA5 (Very Asian-Identity Asians) </li></ul>
  11. 13. Houston Median Income by Race 2010 - 2015 2015 $ 50,156 $ 53,855 $ 35,441 $ 65,507 $ 39,290 % Change -0.06% 0.00% -0.03% 0.03% 2.54% Year Total White Black Asian Hispanic 2010 $ 50,185 $ 53,855 $ 35,450 $ 65,488 $ 38,316
  12. 14. Houston’s Expenditure Ratios
  13. 15. Immigrants and Boomers <ul><li>In his book, Immigrants and Boomers , author and noted demographer Dowell Myers </li></ul><ul><li>Describes how each of these two powerful demographic influencers may hold the keys to </li></ul><ul><li>resolving the problems presented by the other. </li></ul>Myers argues that during the demographic transition, the new prospect of diminished skills in the future workforce and a reduced middle class could undermine the continued growth in home prices . Retirees will transition from being net taxpayers to net recipients of health and pension benefits, and they will be supported by a smaller workforce that is struggling to meet its own needs. Seniors are also net home sellers and Myers believes there will be 67% more people in the selling age relative to the younger adults who are likely to be buyers. Myers and other demographers believe that immigration can help to supply some of the workers needed to support the rising number of seniors and to replace them in the labor force as they retire and can help compensate for the smaller number of younger adults who are likely to buy homes from the increasing number of older Americans. New arrivals alone can offset about one-quarter of the increase in the senior ratio.
  14. 16. Houston’s Population by Gender and Age
  15. 17. Houston’s Life Stage Segments
  16. 18. How Smart Are We?
  17. 19. Houston’s Educational Attainment
  18. 21. The Difference………. What is the difference between a Thermometer & a Thermostat?
  19. 22. The Difference………. <ul><li>The thermometer reveals that something is broken. </li></ul><ul><li>It’s your “canary in the coal mine” </li></ul><ul><li>Organizations are filled with human thermometers that like to criticize or point out or whine. </li></ul>
  20. 23. The Difference………. <ul><li>The thermostat manages to change the environment in sync with the outside world. </li></ul><ul><li>Every organizations needs at least one human thermostat to monitor the environment and create/affect change. </li></ul>
  21. 24. “ We can't solve problems by using the same kind of thinking we used when we created them.” Albert Einstein “ Thermostating” helps to move yourself and the organizations you represent Forward !
  22. 25. Examining Group Dynamics How Your World is Changing Oscar Gonzales, MBA, PhD