Branding Yourself
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Branding Yourself

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One of my favorite marketing slideshows.

One of my favorite marketing slideshows.

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Branding Yourself Branding Yourself Presentation Transcript

  • this is a product Photo: http://www.flickr.com/photos/marcgutierrez/326716360/
  • this is a logo
  • this is a brand. Photo: http://www.flickr.com/photos/jimsk/128131281/
  • “A brand is a person’s gut feeling about a product, service or organization.” – Marty Neumeier
  • interactions + feelings = brands
  • celebrities are brands
  • celebrity influence
  • now people are too Photo: http://flickr.com/photos/12037949715@N01/110957444/
  • “micro-celebrity” influence
  • #4. You stopped thinking about yourself as a person years ago. Now you're a quot;brandquot;. —Top Ten Signs You Might Be A “Weblebrity”
  • Start-Up Business: Guy Kawasaki
  • Technology: Robert Scoble Photo: http://flickr.com/photos/thomashawk/431198284/
  • Marketing: Seth Godin Photo: http://flickr.com/photos/zoomar/2159635379/
  • The 5 B’s of Building Brand U.0
  • Be Ubiquitous: Create multiple streams of “you”
  • Be Social: Effectively manage your “social systems”
  • Be Interesting: Write, photograph, share, give Photo: http://flickr.com/photos/bowbrick/1806355200/
  • Photo: http://flickr.com/photos/thethi/2335251416/ Be Remarkable: Do something worthy of a remark
  • Be Yourself: Let your personality shine through Photo: http://www.flickr.com/photos/rohitbhargava/2402686705/
  • Be Yourself: let your personality shine through “Just like the gold rush, this is going to end…what are you waiting for?” — Gary Vaynerchuk Photo: http://www.flickr.com/photos/briansolis/2685816202/