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this is a product


Photo: http://www.flickr.com/photos/marcgutierrez/326716360/
this is a logo
this is a brand.




Photo: http://www.flickr.com/photos/jimsk/128131281/
“A brand is a person’s gut feeling about
  a product, service or organization.”
            – Marty Neumeier
interactions + feelings = brands
celebrities are brands
celebrity influence
now people are too

 Photo: http://flickr.com/photos/12037949715@N01/110957444/
“micro-celebrity” influence
#4. You stopped thinking about yourself as a
  person years ago. Now you're a quot;brandquot;.
        —Top Ten Signs You ...
Start-Up Business: Guy Kawasaki
Technology: Robert Scoble
        Photo: http://flickr.com/photos/thomashawk/431198284/
Marketing: Seth Godin
Photo: http://flickr.com/photos/zoomar/2159635379/
The 5 B’s of
Building Brand U.0
Be Ubiquitous: Create multiple streams of “you”
Be Social: Effectively manage your “social systems”
Be Interesting: Write, photograph, share, give
 Photo: http://flickr.com/photos/bowbrick/1806355200/
Photo: http://flickr.com/photos/thethi/2335251416/




Be Remarkable: Do something worthy of a remark
Be Yourself: Let your personality shine through




                   Photo: http://www.flickr.com/photos/rohitbhargava/2...
Be Yourself: let your personality shine through

“Just like the gold rush, this is going to
end…what are you waiting for?”...
Branding Yourself
Branding Yourself
Branding Yourself
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Branding Yourself

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One of my favorite marketing slideshows.

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Transcript of "Branding Yourself"

  1. 1. this is a product Photo: http://www.flickr.com/photos/marcgutierrez/326716360/
  2. 2. this is a logo
  3. 3. this is a brand. Photo: http://www.flickr.com/photos/jimsk/128131281/
  4. 4. “A brand is a person’s gut feeling about a product, service or organization.” – Marty Neumeier
  5. 5. interactions + feelings = brands
  6. 6. celebrities are brands
  7. 7. celebrity influence
  8. 8. now people are too Photo: http://flickr.com/photos/12037949715@N01/110957444/
  9. 9. “micro-celebrity” influence
  10. 10. #4. You stopped thinking about yourself as a person years ago. Now you're a quot;brandquot;. —Top Ten Signs You Might Be A “Weblebrity”
  11. 11. Start-Up Business: Guy Kawasaki
  12. 12. Technology: Robert Scoble Photo: http://flickr.com/photos/thomashawk/431198284/
  13. 13. Marketing: Seth Godin Photo: http://flickr.com/photos/zoomar/2159635379/
  14. 14. The 5 B’s of Building Brand U.0
  15. 15. Be Ubiquitous: Create multiple streams of “you”
  16. 16. Be Social: Effectively manage your “social systems”
  17. 17. Be Interesting: Write, photograph, share, give Photo: http://flickr.com/photos/bowbrick/1806355200/
  18. 18. Photo: http://flickr.com/photos/thethi/2335251416/ Be Remarkable: Do something worthy of a remark
  19. 19. Be Yourself: Let your personality shine through Photo: http://www.flickr.com/photos/rohitbhargava/2402686705/
  20. 20. Be Yourself: let your personality shine through “Just like the gold rush, this is going to end…what are you waiting for?” — Gary Vaynerchuk Photo: http://www.flickr.com/photos/briansolis/2685816202/
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