Build YourBrand inBits andBytesW i l l i a m A r r u d aReach Personal Branding1
‣ Five-Step Process1. Evaluate2. Diagnose3. Plan4. Implement5. Measure‣ Top Ten Must-Do!Agenda2
If	  you	  don’t	  show	  up	  in	  Google,	  do	  you	  exist?
VolumeDiversityPurityRelevanceValidaAon
www.onlineidcalculator.comOnline	  ID	  Calculator
1Evaluate1Evaluate
Volume	  and	  RelevanceTotal	  number	  of	  responsesFirst	  three-­‐pagesConsistency	  with	  experAseBlog	  or	  websi...
DiversityTradi4onal	  contentBio,	  ar4cles,	  website,	  etc.Real-­‐4me	  contentTwi>erMul4-­‐media	  VideoHeadshots	  an...
JoseRodriguesPurityCommon/famous	  nameDigital	  dirt9
"Ellen is AMAZING ateverything she does.She walks on Water!""We hired Jorge to bean admin but we wantt o p r o m o t e h i...
2Diagnose2Diagnose
‣ Branded Bio/Revised‣ Headshot/images‣ Thought-leadership content‣ Articles, Whitepapers, Book‣ Blog posts/Comments‣ Inte...
‣ Low Volume - digitally disguised, invisibleamong competitors‣ Low Relevance - career transition, nogrowth, digital dirt,...
3Plan3Plan
Social Networking SitesThought-Leadership SitesWeb Site/BlogYou-HubsVolume	  and	  Relevance
Social	  Networking	  Sites
Thought-­‐Leadership	  Sites
Thought-­‐Leadership
‣ www.FirstnameLastname.comwww.hover.com/reachBuy	  Your	  Domain	  Name19
YOU-­‐Hubs20
Vanity Names KeywordsGet HighRankingDirect PeoplePurity
✓Common name? Noproblem.✓People are sophisticatedsearchers✓Know your keywordsKeywords	  
✓Google ad words✓Web site with inbound links✓Comments/quotes –popularsites✓YouTube videoHigh	  Ranking	  Content23
Personal QR Codes24
linkedin/in/YOURNAMEVanity	  Names25
Your headshot VideoImagesReal-Time ContentDiversity
Your	  Headshot	  and	  Images27
Images	  -­‐	  Create	  Photo	  Albums
✓Use Twitter as a pointingdevice✓Update your status inLinkedIN and Facebook andGoogle+
✓The future✓Differentiating✓Complete communication✓Exudes brandingVideo
Recommendations TestimonialsGoogle AlertsSharingValidation
Credibility
SkillRelationshipsProductivityIntegrity
Sharing…35
“william arruda”www.google.com/alertsNameThought-leadership areaCompetitors/peersHiring managers, etc.Google	  Alerts
4Implement4Implement
www.onlineidcalculator.com
Top	  Ten	  Must-­‐Do!1. Uncover	  your	  personal	  brand2. Design	  your	  PBID3. Buy	  your	  domain	  name4. Brand	  y...
williamarruda@reachcc.comwilliamarrudaWilliam Arrudawww.thepersonalbrandingblog.comwww.williamarruda.comContact	  Me40
Build YourBrand in Bitsand Bytes41
2013 Annual HACR Symposium William Arruda
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2013 Annual HACR Symposium William Arruda

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William Arruda's Personal Branding Presentation

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2013 Annual HACR Symposium William Arruda

  1. 1. Build YourBrand inBits andBytesW i l l i a m A r r u d aReach Personal Branding1
  2. 2. ‣ Five-Step Process1. Evaluate2. Diagnose3. Plan4. Implement5. Measure‣ Top Ten Must-Do!Agenda2
  3. 3. If  you  don’t  show  up  in  Google,  do  you  exist?
  4. 4. VolumeDiversityPurityRelevanceValidaAon
  5. 5. www.onlineidcalculator.comOnline  ID  Calculator
  6. 6. 1Evaluate1Evaluate
  7. 7. Volume  and  RelevanceTotal  number  of  responsesFirst  three-­‐pagesConsistency  with  experAseBlog  or  website  featuredExudes  personal  brandConsistent  with  objecAves7
  8. 8. DiversityTradi4onal  contentBio,  ar4cles,  website,  etc.Real-­‐4me  contentTwi>erMul4-­‐media  VideoHeadshots  and  other  images8
  9. 9. JoseRodriguesPurityCommon/famous  nameDigital  dirt9
  10. 10. "Ellen is AMAZING ateverything she does.She walks on Water!""We hired Jorge to bean admin but we wantt o p r o m o t e h i m t oCEO!""Yolanda is the bestproject manager on theteam. She is on top ofevery detail!"ValidaAonTesAmonials/RecommendaAons10
  11. 11. 2Diagnose2Diagnose
  12. 12. ‣ Branded Bio/Revised‣ Headshot/images‣ Thought-leadership content‣ Articles, Whitepapers, Book‣ Blog posts/Comments‣ Interviews‣ Press releases‣ Testimonials and recommendations‣ Multi-media ContentCreate  Content
  13. 13. ‣ Low Volume - digitally disguised, invisibleamong competitors‣ Low Relevance - career transition, nogrowth, digital dirt, too personal‣ Low Purity - common name/celebrity name‣ Low Diversity - too much text, too littlemulti-media‣ Low Validation - little/no externalfeedbackReview  Your  Diagnosis
  14. 14. 3Plan3Plan
  15. 15. Social Networking SitesThought-Leadership SitesWeb Site/BlogYou-HubsVolume  and  Relevance
  16. 16. Social  Networking  Sites
  17. 17. Thought-­‐Leadership  Sites
  18. 18. Thought-­‐Leadership
  19. 19. ‣ www.FirstnameLastname.comwww.hover.com/reachBuy  Your  Domain  Name19
  20. 20. YOU-­‐Hubs20
  21. 21. Vanity Names KeywordsGet HighRankingDirect PeoplePurity
  22. 22. ✓Common name? Noproblem.✓People are sophisticatedsearchers✓Know your keywordsKeywords  
  23. 23. ✓Google ad words✓Web site with inbound links✓Comments/quotes –popularsites✓YouTube videoHigh  Ranking  Content23
  24. 24. Personal QR Codes24
  25. 25. linkedin/in/YOURNAMEVanity  Names25
  26. 26. Your headshot VideoImagesReal-Time ContentDiversity
  27. 27. Your  Headshot  and  Images27
  28. 28. Images  -­‐  Create  Photo  Albums
  29. 29. ✓Use Twitter as a pointingdevice✓Update your status inLinkedIN and Facebook andGoogle+
  30. 30. ✓The future✓Differentiating✓Complete communication✓Exudes brandingVideo
  31. 31. Recommendations TestimonialsGoogle AlertsSharingValidation
  32. 32. Credibility
  33. 33. SkillRelationshipsProductivityIntegrity
  34. 34. Sharing…35
  35. 35. “william arruda”www.google.com/alertsNameThought-leadership areaCompetitors/peersHiring managers, etc.Google  Alerts
  36. 36. 4Implement4Implement
  37. 37. www.onlineidcalculator.com
  38. 38. Top  Ten  Must-­‐Do!1. Uncover  your  personal  brand2. Design  your  PBID3. Buy  your  domain  name4. Brand  your  bio5. Get  professional  headshots6. Update  LinkedIN/Import  to  BranchOut7. Get  a  personal  portal8. Get  tesLmonials/recommendaLons9. Create  a  YouTube  Channel10. Get  a  videoBIO39
  39. 39. williamarruda@reachcc.comwilliamarrudaWilliam Arrudawww.thepersonalbrandingblog.comwww.williamarruda.comContact  Me40
  40. 40. Build YourBrand in Bitsand Bytes41
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