Twitter - How To Training 05-02-11

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Slide Deck from Aimee Arrington's presentation regarding Twitter to Houston Apartment Association Members on May 2, 2011. It includes links and examples of good uses of Twitter by multifamily tweeters.

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  • TWITTER is a social media medium that allows users to communicate in quick 140 character or less bits of information. These are called Tweets. Twitter users are now asked to answer the question “What’s Happening?” It also allows people to post photos, videos and links for others to read.
  • 175,000,000 Registered UsersAbout 21,000,000 Active Users65,000,000 Tweets per dayActive Users: Follow 30 + people and 10 Follow them back (According to Facebook Guidelines)User number came from http://www.business2community.com/social-media/what-every-brand-needs-to-know-about-twitter%E2%80%99s-%E2%80%9Cactive-users%E2%80%9D-problem-025410 # of Tweets came from http://www.cp24.com/servlet/an/local/CTVNews/20110430/110430_twitter_election/20110430/?hub=CP24Home
  • It might be. I think its definitely worth taking the time to look at the site, what is being said about your company and your competitors. (Ex. Rep. Cohen v. Davis)
  • Twitter - How To Training 05-02-11

    1. 1. Aimee Arrington<br />DirecTor of Community EngagemenT and Media <br />Houston Apartment ASsociation<br />TWITTER…Really?<br />
    2. 2. Agenda<br />What is Twitter and why should I care?<br />Is it worth my time and how do I use it for my business (and to help HAA)?<br />Twitter Ettiquette and Relationship Building.<br />Questions and Advice<br />Optional: Post-Program Hands On Session <br />Create your account<br />Get one on one help<br />
    3. 3. http://mashable.com/what-is-twitter/<br />What Is Twitter?<br />
    4. 4. Sample Industry Tweets<br />
    5. 5. Examples<br />
    6. 6. Maybe…<br />Is it Worth My Time?<br />
    7. 7. How Do I Use Twitter for My Business?<br />
    8. 8. How Is HAA Using It?<br />@HAAOnline<br />http://twitter.com/#!/HAAOnline<br />To Promote Events like #HAAEXPO2011<br />To Communicate with Multifamily Industry Pros<br />To Educate Houstonians About Renting and HAA<br />To Communicate with and Pitch to Reporters<br />To Communicate with Elected Officials<br />To Share Good News<br />To Build Relationships<br />
    9. 9. Good Examples<br />
    10. 10. Twitter Resources<br />Mashable Guide to Twitter (dozens of great articles and how-to blog posts) http://mashable.com/guidebook/twitter/<br />Charity Hisle’s top 100 Multifamily Twitter Users to Follow (we’re #76)<br />http://www.sociallyengagedmarketing.com/2010/10/top-100-twitter-recommendation/<br />

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