Social Media and HAAFor the WestchaseDistrictNovember 10, 2009

Social Media’s Impacthttp://www.youtube.com/watch?v=sIFYPQjYhv8

Websiteswww.HAAOnline.org(133,990 visits July-October) – main HAA website; most visited page is Job Targetwww.HAAExpo.org(1797 visits April-May) – Expo websitewww.SafeInMyPlace.org(620 visits August-October) – Renter’s safety information (Fire, Water, Hurricane Safety; coming soon Personal Safety)www.HAAOnline.wordpress.com – (2,500+ visits since July 29)Blog; focused on industry information, news and coverage of HAA events

FacebookOriginally only for college students, modeled as an online yearbookwww.Facebook.comGroup page (676 members) - Houston Apartment Association members only page Fan Page (328 fans) – ABODE MagazineCause Pages – School Supply Drive (161 members), Share your Holidays Food Drive (131 members, $125 raised)Event Pages – multiple pages for HAA events - Pink Ladies Tournament, Kidney Walk, Membership campaign meetings, Hall of Fame Luncheon, etc.

Twitter - @HAAOnlineMicroblogging site. Users must express thoughts in 140 words or less called Tweets. You may “follow” others, or have “followers.” Now Twitter users may have lists. www.Twitter.com/HAAonline(387 followers) - micro blogging; focused on industry information and outreach to media

YouTubeVideo sharing site. Videos can be put onto branded “channels.”www.youtube.com/user/HAATVPromo Video (11 views); Pink Ladies 2008 (31 views); Chili Fest 2007 (37 views); 2008 Expo (68 views)

LinkedInBusiness oriented social networking site.http://www.linkedin.com/companies/houston-apartment-association(77 members) - Company Profile; must be approved to join group.

MySpaceSocial networking website started in 2002. Use of MySpace has flattened as Facebook and other sites have grown. Continuing popularity among bands and younger users. www.myspace.com/haaexpo2008Online contest for secret password for expo raffle

NixleFree tool for government agencies and community groups to share news, crime alerts, etc.Other Management Districts and communities in the Houston area are setting up profiles/sending alerts through this service.www.Nixle.com

What are your residents using?How do you know?

Helpful Websiteswww.Mashable.com – online guides to Twitter, Facebook, etc.www.HowSociable.com – site for tracking how your brand is perceived on the webwww.UrbaneApts.com – good example of use of social media by an apartment companywww.twitter.com/aptchat - weekly tweetchat on apartment related topics (#aptchat)

Need Help? Want Tips?Aimee Arrington – Aarrington@haaonline.orgAmanda Sherbondy – Asherbondy@haaonline.orgLisa Butler – Lbutler@haaonline.org713-595-0300 (main line)