Hands-on advice on how to apply for the KATANA funding

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Practical tips and tricks: How to create a winning KATANA 2-minutes video pitch.
This presentation highlights the most important aspects of your future video pitch.
How to apply?
Shoot a 2-minute video. Go to the KATANA Website. Click the APPLY HERE button. Register! Upload your video pitch.


Criteria for evaluation of pitches in the first round of KATANA:
Previous experience and current activities
Understanding of the dynamics of the value chain
Vision for new products/ services.

So, let’s see together - How to make a winning video pitch in only 5 easy steps!
„But I don't know how to create an awesome video!" Fear not. Luckily, technology has made it so easy to do this.
You can film an effective video using only your smartphone or camera. You don't need special lighting or sound equipment. Outline the 3 most
important benefits of your vision!
Make it clear. People always want to know what's in it for them.
PS. Why should you waste your time with the technical details?
Simply sum up the main benefits of your vision and ideas.






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  • Practical tips and tricks: How to prepare KATANA video pitch
    This presentation highlights the most important aspects of your future video pitch. It is said that a picture is worth a thousand words.
    We hope that these quick guidelines will boost your creativity so that you could present yourselves in a best possible way to the whole KATANA community.

  • Why a video pitch? We are all aware that video can be powerful. It resonates with people instantaneously.
    We love watching it. One thousand words can be expressed through a single image, now imagine how much you can communicate through a video? Almost 2 million words per minute.
    As you have learned from our first presentation, 2 minutes actually matter!
    We believe that innovative themes can present themselves and show their passion and vision better through a video pitch than through a lengthy proposal. KATANA follows an agile and a lean startup approach, and provides an opportunity to all applicants to convince the community that their solutions can actually bring value to the market.
  • Remember – get their attention first, explain fully later.
    Have a great opening. Make sure to get people’s attention from the very beginning of your video.
  • Criteria for evaluation of pitches in the first round of KATANA:
    Previous experience and current activities
    Understanding of the dynamics of the value chain
    Vision for new products/ services
  • So, let’s see together - How to make a winning video pitch in only 5 easy steps!
    „But I don't know how to create an awesome video!" Fear not. Luckily, technology has made it so easy to do this.
    You can film an effective video using only your smartphone or camera. You don't need special lighting or sound equipment. You don't even need music - it's distracting.
  • Your goal is to answer the question and make a storyboard.
    Be honest & clear, confident but not cocky. Don’t worry if you aren’t natural on camera: practice in front of a mirror, record yourself with your phone, then watch the video and see how many ums and errs have been made. THEN show your best version for feedback – preferably with people that don’t need to be nice to you…
    Imagine you are describing the project to someone that has no prior knowledge – but you are really excited to tell them all about it.
  • What to focus on?
    Impress others how do you understand the dynamics across the agrifood value chain?
    This is the core of your video pitch. How does you idea fit into this concept?
  • What to focus on?
    As our mind can only process about 3 pieces of information at a time in short-term memory, outline the 3 most important benefits of your product or service. People always want to know, what’s in it for me? So make it clear how your product or service will benefit the viewer, and how it would bring a value to them or make their life easier.
    Reinforce the 3 benefits with short stories, examples, statistics and if possible people's testimonials.
  • Please do not recite a script written beforehand. Just talk spontaneously as you would to a friend.
    Please do not add any background music to your video.
    Check Audio: Before submitting the video, you should try playing it yourself, and check that you can hear what you’re saying. 
    Make shure you video is easy to watch. Don’t shoot your video in dark places.
    Shoot your video in english langugue only!
    Double check the video length.
    Think about your audience. Your idea will be evaluated by other startups/entrepreneurs, don’t forget, they’re just like you! All the details regarding the evaluation process will be available soon!
    Make sure we can hear you. Good audio is key. Take your video (or any audio recording) in a quiet space and try to eliminate white noise and static by using the controls in your video editor. If anything is at all unclear, consider using subtitles.

  • And final step: Upload yout Video Pitch.
    It is very easy to upload your video pitch:
    Click on the button UPLOAD on YouTube and select „Unlisted“. Your video will be visible only for you and for others if you share link with them.
    Go to the KATANA website, click on the botton APPLY HERE. Register. Copy/Paste and share your link from YouTube with other applicants!
  • Let’s summ up together what is needed to apply for KATANA project
  • After applaying WHAT IS NEXT?
    KATANA proposes an innovative and agile evaluation method for its Open Call 1 that is tailor-made to the needs of SMEs. The method has already been successfully applied, was upgraded for the purpose of KATANA and holds potential to roll out in future EC Calls with similar requirements.
    The ranking algorithm takes into account not only the evaluations received by the others, but the competence in evaluating other applicants as well, because it is not only the application, but much more the competencies of the applicants that guarantee future success on the market.
    This will allow KATANA to offer its 1st stage supporting services to the most promising teams that market players themselves find as ones with the most potential for future commercialisation.
  • Within the peer-to-peer evaluation method, there is a specific mechanism in the algorithm that prevents skewed evaluation.
    This evaluation methodology is based on the platforms and algorithms that have proved as very reliable, bias-free and agile tools for the evaluation of applications submitted by SMEs at open calls. The algorithm used has an objective to form a ranking according to different criteria in two consecutive rounds. In order to suppress deliberate distortions in the evaluation process intended to boost one's own application, two rankings are produced: one of the applications and the other of the applicants/evaluators and their expertise. The final ranking is a linear combination of the two.
  • To provide the evaluations, the applicants agree to receive other applicants' video presentations, watch them carefully, and to submit their feedback according to the instructions that will be provided by the KATANA project management team. Applicants also understand that by failing to provide their evaluations of the other applications within the deadline set by the project management team, will automatically have their applications excluded from the KATANA project. The evaluation process will start on March 01, and will last for 30 days, while the amount of evaluations expected to be performed by the applicants will depend on total amount of applications received in the project.
  • Evaluate other applicants.
    Try to join the first 100.
    Colaborate with others.
    Bet 100.000 euros.
  • Note to yourselves 2 thinkg:
    Don’t forget – First Open Call starts in FIRST DECEMBER!
    Don’t miss to shoot your video pitch and upload it until the end of February.
  • Hands-on advice on how to apply for the KATANA funding

    1. 1. 1 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 How to create a winning KATANA video Mladen Radisic Info Day 16/11/2016, Novi Sad
    2. 2. 2 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 A two-minute pitch video is all that it takes to apply for KATANA 2minutes
    3. 3. 3 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 The goal of a successful application video is two fold → Sell Yourselves Explain why you are more qualified, and smarter than the 99.9% of applicants? Also, Founder Chemistry You shouldn't read a script! The chemistry between the members of the founding team triggers success. Show us the chemistry! Attention First things first: Show what makes you more qualified than the other applicants. !
    4. 4. 4 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 What to focus on? 1. Previous experience and current activities 2. Understanding of the dynamics of the value chain 3. Vision for the sector/industry Criteria for evaluation of pitches in the first round of KATANA ! We offer supporting services to the most promising teams that market players identify as the ones with the most potential for future commercialization.
    5. 5. 5 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 Steps → You can film an effective video using only your smartphone. You don't need special lighting or sound equipment. How to make a winning video pitch? 5
    6. 6. 6 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 Answer the questions  Who you are? What do you know? What do you do?  How do you see the future?  Explain the vision and ideas behind your vision.  What makes you so passionate about it?  Description of the vision and ideas, why they matter.  Why would people want to see it brought to market.  Explain your competencies. Step Storyboard: Concept and Scenario 1
    7. 7. 7 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 Step How do you understand the dynamics of the agrifood value chain? Producer Manufacturer Wholesale Retailer 2 ICT Mobile Nutrition Environment Marketing Traditional Agrifood Emerging Industries VISION Explain: How does you vision and ideas fit into this concept?
    8. 8. 8 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 Outline the 3 most important benefits of your vision! Make it clear. People always want to know what's in it for them. PS. Why should you waste your time with the technical details? Simply sum up the main benefits of your vision and ideas. Step 3What to focus on: Major Benefits!
    9. 9. 9 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 DO’s  Check Audio  Talk spontaneously  Make sure you video is easy to watch  Shoot your video in English only!  Double check the video length  Make sure we can hear you  Consider using subtitles/captions  Think of your audience Dont’s  Do not recite a script written beforehand  Do not add any background music to your video.  Don’t shoot in dark places Do’s & Dont’s: KISS → Keep It Short and Simple! Step 4
    10. 10. 10 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 Step Upload your video pitch! 5 Step
    11. 11. 11 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 → PS. Get your creative juices flow! Sshh.... Here's an insider's scoop for you: perhaps you could make it in the form of an interview ;) Attention ! So, did you figure out what makes a video pitch awesome? Be Creative!
    12. 12. 12 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 → Go to the KATANA Website → Click the APPLY HERE button → Register! → Upload your video pitch → Shoot a 2-minute video How to apply?
    13. 13. 13 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 Application process includes the evaluation of the other applications competing for the same funding. KATANA brings a platform-based evaluation system for its Open Call 1 that includes Peer-to-Peer (p2p) evaluation, where applicants evaluate other teams and their pitches. The novelty of this system is that the Applicant and the Evaluator roles are shared by the same set of people. How system of evaluations works? !
    14. 14. 14 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 If an applicant tries to skew the evaluation by falsely ranking good proposals, their applications will be downgraded by the algorithm automatically. Applicants will be presented with two applications, and they will rank them. They will have to state which of the two they find better, but they will not give marks that could result in skewed results. Additionally, applicants will be evaluated on the basis of the quality of their ranking in relation to other applicants. How the system of evaluations works? !
    15. 15. 15 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 Applicants are at the same time Evaluators of other applications of the same call. Applicants who fail to provide their evaluations of the other applications within the deadline set by the KATANA team, will automatically have their applications excluded from the process. The evaluation process starts on March 01. 2017, and will last for 30 days. !How the system of evaluations works?
    16. 16. 16 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 Evaluate others Colaborate Join the first 100 Get 100K Euros!
    17. 17. 17 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 Call for teams Call for ideas
    18. 18. 18 This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478 Thank you for your attention! www.katanaproject.eu https://www.facebook.com/H2020KaTa Na @H2020_KATANA https://www.linkedin.com/groups/85 51588

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