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No news, the world is smaller now, with low cost flights and all the rest.
Traveling is now easier and cheaper than in the past and a huge business opportunity is flying in the skies every single day.
Still, this doesn't necessarily means that popular destinations (Countries or Cities) should just get ready for their cash cows: higher accessibility results in a more contendable scenario.
Then how do we address the competition? How do we engage the incoming tourists? How do we increase that incoming flow?
Great food and the Colosseo are not enough anymore, we should get the tourist long before take off: any suggestion?