Brick&mortar Scenario for Seed Program12_1

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How can we enhance the in-store shopping experience? …

How can we enhance the in-store shopping experience?

We're not talking about e-commerce, we are not seeking disintermediation in the retail channel; the opposite, indeed: digital media can enable retailers to provide their clients with a value added customer relationship without loosing affluence to its store, or even increasing it.

Here's a shortlist (without claiming to be thorough) of things that we like: pre-purchase product customization, new media apps to showcase (or sell) products, magic mirrors, plain vanilla loyalty programs or advanced payment solutions.

Basically anything that can make the in-store experience more than just "buying", driving off-line traffic to retailers.

More in: Business , Technology
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  • 1. scenario 1:Brick&Mortar on steroidsH-FARM Seed Program | March 2012
  • 2. LET’S TALKABOUT RETAILCAN WE DOBETTER THAN THIS?
  • 3. HELL YES
  • 4. FIRST OF ALLA CUSTOM PRODUCThttp://nikeid.nike.com
  • 5. FORGETTHESHELVES
  • 6. FIND BETTER WAYSTO SHOWCASE PRODUCTSwww.h-umus.it
  • 7. HOW DOES IT FIT?I CAN DO THIS AT HOME...http://www.ray-ban.com/international/science/virtual-mirror/intro
  • 8. ...OR IN STOREANY RELATED APPAREL?
  • 9. IT’S MORE THANJUSTBUYING STUFF
  • 10. CHECK OUTAND I’M DONEhttps://squareup.com/
  • 11. OREVEN BETTER!https://squareup.com/cardcase
  • 12. LOOKINGFORWARDTOYOUR THOUGHTS!http://www.h-farmventures.com/seed-area