How can we enhance the in-store shopping experience? …
How can we enhance the in-store shopping experience?
We're not talking about e-commerce, we are not seeking disintermediation in the retail channel; the opposite, indeed: digital media can enable retailers to provide their clients with a value added customer relationship without loosing affluence to its store, or even increasing it.
Here's a shortlist (without claiming to be thorough) of things that we like: pre-purchase product customization, new media apps to showcase (or sell) products, magic mirrors, plain vanilla loyalty programs or advanced payment solutions.
Basically anything that can make the in-store experience more than just "buying", driving off-line traffic to retailers.