Crowdsourcing

Slide 1: Crowdsourcing “The Rise of the Amateur” Colonia Nova Theatre, Nov 13th, 2006

Slide 2:“The Rise of the Amateur” Like outsourcing, crowdsourcing is a model that depends on work being done outside the traditional company walls, but while outsourcing is typically performed by lower paid professionals, crowdsourcing relies on a combination of volunteers and low-paid amateurs who use their spare time to create content, solve problems, or even do corporate R&D. (source: Wikipedia)

Slide 3: Jeff Howe’s Rules of the New Labour Pool 1. The crowd is dispersed. 2. The crowd has a short attention span. 3. The crowd is full of specialists. 4. The crowd produces mostly crap. 5. The crowd finds the best stuff.

Slide 4:Non-centralisation • Crowdsourced labour is spread around the globe • There is little or no hierarchy • All work is done remotely