Crowdsourcing
“The Rise of the Amateur”
Colonia Nova Theatre, Nov 13th, 2006

“The Rise of the Amateur”
Like outsourcing, crowdsourcing is a
model that depends on work being done
outside the traditional company walls, but
while outsourcing is typically performed
by lower paid professionals,
crowdsourcing relies on a combination of
volunteers and low-paid amateurs who
use their spare time to create content,
solve problems, or even do corporate R&D.
(source: Wikipedia)

Jeff Howe’s Rules of
the New Labour Pool
1. The crowd is dispersed.
2. The crowd has a short attention
span.
3. The crowd is full of specialists.
4. The crowd produces mostly crap.
5. The crowd finds the best stuff.

Non-centralisation
• Crowdsourced labour is spread
around the globe
• There is little or no hierarchy
• All work is done remotely