Your SlideShare is downloading. ×
0
Business in Second Life®
Business in Second Life®
Business in Second Life®
Business in Second Life®
Business in Second Life®
Business in Second Life®
Business in Second Life®
Business in Second Life®
Business in Second Life®
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Business in Second Life®

873

Published on

Tips and ideas for businesses in Second Life®

Tips and ideas for businesses in Second Life®

Published in: Economy & Finance, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
873
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
31
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Setting up a Virtual Presence in Second Life What options are available? What focus should be given? What purpose should it serve? What people will be attracted?
  • 2. “Splash” Purpose: good PR, attract the media’s attention, make it a “conversational piece” Target: mostly the media Examples: Reebok, Adidas, Starwood Hotels “We are in Second Life”
  • 3. Product evaluation Testing a “virtual” audience for a new/ existing product Not always appropriate for all types of products Target: existing/future customers Examples: American Apparel, allegedly Victoria’s Secret
  • 4. Educating the Market Purpose: explain to the customers how a product/service works Focus: “simulation” Target: New and existing customers Examples: Dell, Nissan/Toyota (and eventually Wired, MAKE)

×