Business in Second Life®
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Business in Second Life®

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Tips and ideas for businesses in Second Life®

Tips and ideas for businesses in Second Life®

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  • 1. Setting up a Virtual Presence in Second Life What options are available? What focus should be given? What purpose should it serve? What people will be attracted?
  • 2. “Splash” Purpose: good PR, attract the media’s attention, make it a “conversational piece” Target: mostly the media Examples: Reebok, Adidas, Starwood Hotels “We are in Second Life”
  • 3. Product evaluation Testing a “virtual” audience for a new/ existing product Not always appropriate for all types of products Target: existing/future customers Examples: American Apparel, allegedly Victoria’s Secret
  • 4. Educating the Market Purpose: explain to the customers how a product/service works Focus: “simulation” Target: New and existing customers Examples: Dell, Nissan/Toyota (and eventually Wired, MAKE)