Your SlideShare is downloading. ×
0
Expanding abroad 1
Expanding abroad 1
Expanding abroad 1
Expanding abroad 1
Expanding abroad 1
Expanding abroad 1
Expanding abroad 1
Expanding abroad 1
Expanding abroad 1
Expanding abroad 1
Expanding abroad 1
Expanding abroad 1
Expanding abroad 1
Expanding abroad 1
Expanding abroad 1
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Expanding abroad 1

1,881

Published on

Presentation meeting 2

Presentation meeting 2

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,881
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
21
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Expanding Abroad<br />Motivations, Means, and Mentalities<br />
  • 2. Multinational Enterprise (MNE)<br />What is it?<br />An enterprise that has a substantial direct investment and active management of entities in a foreign country.<br />
  • 3. Scope<br />In 1984, the UN’s definition of MNE changed.<br />An MNE is an enterprise:<br />Comprising entities in two or more countries<br />Operates under a system of decision making permitting coherent policies and a common strategy through one or more decision-making centers<br />The entities are linked in a way that allows one or more to exercise significant influence over the activities of the others<br />
  • 4. Influence<br />Top 500 MNE’s account for:<br />MNEs produce __% of the world’s automobiles, __% of computers, __% of toothpaste, and __% of soft drinks.<br /> 85 <br />70 <br />35<br />65 <br />
  • 5. The Motivations: Pushes and Pulls to Internationalize<br />
  • 6. Traditional Vs. Emerging <br />Traditional<br />Emerging<br />Need to secure key supplies<br />Market-seeking behavior<br />Access to low-cost factors of production<br />Increasing scale economies, ballooning R&D investments, and shortening product life cycles<br />Global scanning and learning capability<br />Competitive positioning <br />
  • 7. Going International Prerequisites<br />Motivation<br />Strategic Competencies<br />Organizational Capabilities <br />
  • 8. Uppsala Learning Model of Internationaliztion<br />
  • 9. Approaches to Foreign Market Entry<br />
  • 10. Evolving Mentalities<br />International Mentality <br />Multinational Mentality<br />Global Mentality<br />Transnational Mentality<br />
  • 11. International Mentality<br />Overseas portions are distant outposts whose role is to support the parent company<br />Products are developed for the domestic market and are only subsequently sold abroad<br />
  • 12. Multinational Mentality<br />Growing sales convince managers that the foreign branches have more than marginal significance<br />The parent company will modify its main products to fit the needs of foreign markets<br />
  • 13. Global Mentality<br />Provide standardized products at low costs<br />Provides the company with more central coordination and control<br />
  • 14. Transnational Mentality<br />Companies are more responsive to local needs and pressures to develop global scale competitive efficiency<br />Resources and activities are dispersed but specialized to for efficiency and flexibility<br />
  • 15. Questions?<br />

×