Chapter 9
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  • Chart compares a few of these strategies
  • Easy way to go international - small and new firms that want to go internationalRequires minimum investment - larger firmsRegulations in other countries (example: some countries have strict rules about dropping distributor, so an MNC could be stuck with a foreign distributor that doesn't work out so well)
  • Pursued by smaller companies, especially if international or transaction costs are highNot efficient entering multiple countries (markets) – so low international integration or multinational involvementHost countries feel MNC trying to take economic control, so many newly developing countries might prohibit subsidiaries
  • Popular strategyExample: purchasing a majority interest in another company (proctor and gamble bought gillette)BP acquired AmocoCultural differences - difficult to clearly communicate new operational goals to foreign subsidiaryManagers need to increase communication and operational efficiency
  • Internationalventure - happen in different country (so with nonequity venture - consulting, construction, mining in a different country)
  • Really popular todayPolitical factors - local partner can help deal with political factors (i.e. hostile government)Collusion or restriction in competition - overcome barriers or limits on foreign competition by becoming part of insider group
  • Avoid entry costs – used when licensor doesn't want to spend money to enter foreign markets, finds MNC already thereLicensor is a small firm that lacks financial and managerial resourcesBig R&D companies are likely to be licensorsCompanies without much R&D are likely to be licenseesCompetition will develop improvement patents and make current license obsolete
  • Fast foods and hotel businesses are popular forms of franchisingPayment of fee up front and then percentage of revenuesFranchisor may provide assistance, require franchisee to ensure quality

Chapter 9 Presentation Transcript

  • 1. Chapter 9:Entry Strategies and Organizational Structures
    Paul Taylor
    Hannah Smith
    Jeremy Bourne
  • 2. First of all…
    Please refrain from using your laptops (Mike)
  • 3. Agenda
    Entry Strategies and Ownership Structures
    Basic Organizational Structures
    Nontraditional Organizational Arrangements
    Organizational Characteristics of MNCs
    Case Study
  • 4. Objectives
    Identify common entry strategies for MNCs, such as joint ventures and fully owned subsidiaries
    Explore business organizational charts
    Define keiretsus and describe their advantages
    Discuss formalization, specialization and centralization in the context of organizational structures
  • 5. Entry Strategies and Ownership Structures
    Wholly owned subsidiary
    Merger/acquisition
    Alliance
    Joint venture (JV)
    Licensing
    Franchising
    Chart p. 288
  • 6. Export/Import
    Advantages:
    Easy way to go international
    Requires minimum investment
    Disadvantages:
    Regulations in other countries
    More transitional in nature
  • 7. Wholly Owned Subsidiary
    Overseas operation that is totally owned and controlled by an MNC
    Advantages:
    Avoid transaction costs
    Full control, managerial efficiency
    High profits
    Disadvantages:
    High risk in one area
    Not efficient entering multiple countries
    Host countries feel MNC trying to take control
    Home country see this as exporting jobs
    Ex: Mizuho Financial Group
  • 8. Mergers/Acquisitions
    Cross-border purchase or exchange
    of equity involving two or more companies
    Advantages:
    Quickly expand resources
    Construct high-profit products in new markets
    Disadvantages:
    Cultural differences
    Time constraints
    Transaction costs
    Ex: Proctor and Gamble acquired Gillette, British Petroleum acquired Amoco
    Mergers
  • 9. Alliances and Joint Ventures (JV)
    Alliance – any type of cooperative relationship among different firms
    JV – a specific alliance where two or more partners own or control a business
    Nonequity venture – one group’s merely providing a service for another (consulting, construction, mining)
    Equity joint venture – involves a financial investment by MNC in a business with local partner
    Ex: Area Energy (Exxon Mobil
    and Royal Dutch Shell)
  • 10. Alliances and JV(cont.)
    Advantages:
    Improvement of efficiency (economies of scale & scope, spread risk)
    Access to local partners’ knowledge of customers, market
    Local partner can help deal with political factors
    Overcome limits on foreign competition
    Disadvantages:
    Market may not be large enough for desired goods and services
    Parties may not be on same page, not all in agreement
    Advice:
    Know partners well, work on relationship to build trust
    Expect differences in objectives among partners in different countries
    A company having the desired resource profile may not be best partner
    Be sensitive to partner’s needs
  • 11. Licensing
    An agreement that allows one party to use an industrial property right (patent, trademark, logo, etc.) in exchange for payment to the other party (usually based on sales)
    Advantages:
    Avoid entry costs
    Don’t need lots of financial or managerial resources
    Disadvantages:
    Time limit on license
    License may become obsolete due to competition
  • 12. Franchising
    A business arrangement under which one party allows another to operate using its trademark, logo, product line, and methods of operation in return for a fee.
    Advantages:
    New stream of income for franchisor
    Quickly brought to market for franchisee
    Disadvantages:
    Franchisor will impose restrictions on franchisee
  • 13. Discussion Question
    One of the most common entry strategies for MNCs is the joint venture. Why are so many companies opting for this strategy? Would a fully owned subsidiary be a better choice?
  • 14. Answer:
    Joint Ventures are so popular because it allows companies to improve efficiency and create economies of scale and scope while spreading the risk between the partners. It also gives the MNC access to the knowledge of its local partner that will help them better understand the market and its customers in that region, as well as the political issues going on in the region. It also lets the MNC overcome limits on foreign companies by becoming part of the insider group.
    Although a fully owned subsidiary would allow total control by the MNC and may produce higher profits, it is not a better choice because risks are higher, requires more investment, and host and home countries may have negative views of it.
  • 15. Internet Exercise, pg. 309
    www.ford.com
    www.vw.com
    What type of organizational arrangement(s) do you see the two firms using in coordinating their worldwide operations?
    Which of the two companies’ arrangements is more modern?
    Does this increase that firm’s efficiency, or does it hamper the company’s efforts to contain costs and be more competitive?
  • 16. Basic Organizational Structures
    Initial Division Structure - initial process of entering a market by way of joint ventures or import/export subsidiaries
  • 17. Basic Organizational Structures
    Initial Division Structure
  • 18. Basic Organizational Structures
    International Division Structure - a multinational structural arrangement that combines elements of function, product, and geographic designs, while relying on a network arrangement to link worldwide subsidiaries
  • 19. Basic Organizational Structures
    International Division Structure
  • 20. Basic Organizational Structures
    Global Structural Arrangements
    Global Product Division Structure - a structural arrangement in which domestic divisions are given worldwide responsibility for product groups
    Global Area Division Structure - a structure under which global operations are organized on a geographic rather than a product basis
    Global Functional Structure - a structure that organizes worldwide operations primarily based on function and secondarily on product
  • 21. Basic Organizational Structures
    Global Structural Arrangements
    Global Product Division Structure
  • 22. Basic Organizational Structures
    Global Structural Arrangements
    Global Area Division Structure
  • 23. Basic Organizational Structures
    Global Structural Arrangements
    Global Functional Structure
  • 24. Basic Organizational Structures
    Mixed Organizational Structure - a structure that is a combination of a global product, area, or functional arrangement
    Multinational Matrix Structure
  • 25. Basic Organizational Structures
    Mixed Organizational Structure
    Multinational Matrix Structure
  • 26. Basic Organizational Structures
    Transnational Network Structures - a multinational structural arrangement that combines elements of function, product, and geographic designs, while relying on a network arrangement to link worldwide subsidiaries
    Chart p. 297
  • 27. Nontraditional Organizational Structures
    Mergers and Acquisitions
    JVs and Strategic Alliances
    Keiretsus
    Electronic Network
    Product Integration
    Information Technology
  • 28. Mergers & Acquisitions
    In recent years, the annual value of worldwide M&A’s has reached as high as $6 Trillion
    Firms try and fashion a structural arrangement that attempts to promote synergy while encouraging local initiative
    Addresses the needs of both
    firms
  • 29. Keiretsus
    Definition: a large, often
    vertically integrated group of
    companies that cooperate and
    work closely with each other.
  • 30. Keiretsus Example
    Mitsubishi Motors
    3 flagships firms within the keiretsus
    Mitsubishi Corporation
    Mitsubishi Bank
    Mitsubishi Heavy Industries
  • 31. Discussion Question
    Why are keiretsus popular? What benefits do they offer? How can small international firms profit from these structures? Give an example.
  • 32. Discussion Question
    Keiretsus create economies of scale and give you a competitive advantage through vertical integration. Small firms can benefit because they have an increased amount of resources through the MNC.
  • 33. Organizational Characteristics of MNCs
    Formalization
    Specialization
    Centralization
  • 34. Discussion Question
    In what way do formalization, specialization, and centralization have an impact on MNC organization structures? In your answer, use a well known firm such as IBM or Ford to illustrate the effects of these three characteristics.
  • 35. Crossword activity
    Get excited
  • 36. Case Study: Getting in on the Ground Floor (p. 311)
    What type of organization design would you recommend that Ruehter use?
  • 37. Case Study: Getting in on the Ground Floor (p. 311)
    Initial division structure
    • First worldwide subsidiary
    • 38. Just starting out, need to approach global market cautiously
  • Case Study: Getting in on the Ground Floor (p. 311)
    If there were joint R&D efforts, would this be a problem?
  • 39. Case Study: Getting in on the Ground Floor (p. 311)
    No
    • No reason to fear joint R&D
    • 40. Dutch company already has strong R&D prowess and seems to have huge potential
  • Questions?