Using Linked In and Twitter to Develop a Social Network


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Learn the basics of social networking; what LinkedIn and Twitter can do; how to get started and ways to leverage these great tools.

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Using Linked In and Twitter to Develop a Social Network

  1. 1. TLC Tech Savvy Using LinkedIn and Twitter to develop a social network
  2. 2. What is a Social Network or Social Networking? <ul><li>“ Online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.” </li></ul>
  3. 3. Why Social Networking? <ul><li>Grow personal network </li></ul><ul><li>Nurture relationships </li></ul><ul><li>Strengthen your “brand” </li></ul><ul><li>Business opportunities </li></ul><ul><li>Organizational development </li></ul><ul><li>Find a Job </li></ul>
  4. 4. Top 25 social networks <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  5. 5. LinkedIn Professional Networking <ul><li>Using LinkedIn to create your professional network </li></ul>
  6. 6. What is LinkedIn? <ul><li>World’s largest professional network </li></ul><ul><ul><li>LinkedIn is a professional social networking site with over 50 million members in over 200 countries. </li></ul></ul><ul><ul><ul><li>50% of members in U.S. </li></ul></ul></ul><ul><ul><ul><ul><li>Estimated 12% at “senior-level” </li></ul></ul></ul></ul><ul><ul><ul><li>It includes executives from all Fortune 500 companies. </li></ul></ul></ul><ul><ul><li>Represents 150 industries around the world… and growing fast </li></ul></ul><ul><ul><li>Free with options to upgrade </li></ul></ul>
  7. 7. What LinkedIn does best <ul><li>Network and reconnect </li></ul><ul><ul><li>Past colleagues, business partners, and classmates </li></ul></ul><ul><ul><li>Tap into the knowledge, experience, and connections of these networks </li></ul></ul><ul><li>Share knowledge and expertise </li></ul><ul><li>Share and exchange business information online </li></ul><ul><li>Ask questions / Answer questions </li></ul><ul><li>Get you noticed </li></ul><ul><li>Conduct a job search </li></ul>
  8. 8. Finding a job <ul><li>LinkedIn can be an extremely valuable job search tool. </li></ul><ul><li>Use LinkedIn to: </li></ul><ul><li>Get the word out </li></ul><ul><li>Use Google rated key words to draw attention </li></ul>
  9. 9. Writing a profile <ul><li>First impressions count </li></ul><ul><ul><li>Headline matters </li></ul></ul><ul><ul><li>Include company name in headline, if applicable </li></ul></ul>
  10. 10. Writing a profile <ul><li>Your Summary </li></ul><ul><li>What you do most </li></ul><ul><li>Type of business you want to do </li></ul><ul><li>Reasons why want to do business with me </li></ul><ul><li>What sets you apart </li></ul><ul><li>Write from mindset of prospective employer (or client) </li></ul><ul><li>Refresh your summary every two weeks </li></ul><ul><li>Use keywords </li></ul><ul><ul><li>Keywords help search engines find your profile </li></ul></ul><ul><ul><li>Should describe behaviors, skills and knowledge you offer </li></ul></ul><ul><li>Refresh past work experience sections every four weeks </li></ul>
  11. 11. Writing a profile <ul><li>Before going public </li></ul><ul><ul><li>Review profile </li></ul></ul><ul><ul><li>Keep it tight </li></ul></ul><ul><ul><li>Keep editing </li></ul></ul><ul><ul><li>Check spelling </li></ul></ul><ul><li>Review options to add color </li></ul><ul><li>Add a photo </li></ul><ul><ul><li>Remember, this is a PROFESSIONAL network </li></ul></ul><ul><ul><li>Dressed appropriately </li></ul></ul><ul><ul><li>Not a grown-up version of school class picture </li></ul></ul><ul><ul><li>Some candid shots are good </li></ul></ul>
  12. 12. Leveraging LinkedIn <ul><li>Grow your network </li></ul><ul><ul><li>Connect to those you know </li></ul></ul><ul><ul><li>Advocate quality v. quantity </li></ul></ul>
  13. 13. Finding a job <ul><li>Use LinkedIn to: </li></ul><ul><ul><li>Network with “connections” </li></ul></ul><ul><ul><li>Get recommendations from colleagues </li></ul></ul><ul><ul><li>Check if a company is hiring </li></ul></ul><ul><ul><li>Gain access to LinkedIn’s job board </li></ul></ul>
  14. 14. Starting LinkedIn <ul><li>Go to site: </li></ul>
  15. 15. Starting LinkedIn <ul><li>Click on Join Now </li></ul>
  16. 16. Starting LinkedIn <ul><li>Create a basic profile with name, email address, password, etc. </li></ul><ul><li>Complete experience section </li></ul>
  17. 17. Starting LinkedIn <ul><li>Complete section on how want to use </li></ul>
  18. 18. Starting LinkedIn <ul><li>Complete profile form </li></ul>
  19. 19. Connecting on LinkedIn demo <ul><li>Login to </li></ul>
  20. 20. Real-time information network
  21. 21. What is Twitter? <ul><li>Created by Jack Dorsey in 2006 </li></ul><ul><li>Social networking and micro blogging service that enables its users to send and read messages known as “tweets” </li></ul><ul><li>Tweets are text-based posts of up to 140 characters displayed on author's profile page and delivered to subscribers known as followers </li></ul><ul><li>Website has more than 100 million users worldwide </li></ul>
  22. 22. Twitter <ul><li>Is free </li></ul><ul><li>Based in San Francisco </li></ul><ul><li>Designed to work on cell phones and computers </li></ul><ul><li>Messages can be sent as a single email or a Short Message Service (SMS) alert </li></ul>
  23. 23. Twitter <ul><li>Is secure (relatively) </li></ul><ul><li>Senders can restrict delivery to friends or allow open access </li></ul><ul><li>Users can follow lists of authors instead of following individual authors </li></ul><ul><li>All users can send and receive tweets via the Twitter website or cell phones </li></ul>
  24. 24. Twitter <ul><li>Useful for close-knit groups </li></ul><ul><li>Quickly communicate group-related items to friends </li></ul><ul><li>Entries can be private, so only friends you've authorized can see them </li></ul><ul><li>Items can also be made public, which means anyone who knows your Twitter ID can read </li></ul>
  25. 25. Link cell phone and IM account <ul><li>Twitter network works even if not at computer or browsing Web </li></ul><ul><li>Can connect mobile phone and instant messenger account </li></ul><ul><ul><li>Go to Settings > Phone and IM </li></ul></ul><ul><ul><li>Note that messages you view on phone or IM program also are readable on personal Twitter Web page </li></ul></ul>
  26. 26. Twitter <ul><li>Option to make Twitter send message every time a user you follow posts a message </li></ul><ul><ul><li>Can be fun, but may drive you crazy </li></ul></ul><ul><li>If don't want to be barraged but still want friends to reach you, select &quot;Direct Message&quot; </li></ul><ul><ul><li>When other users send a message to you and you alone, will be alerted on phone or IM account. Otherwise, won't get alert. </li></ul></ul>
  27. 27. Getting started <ul><li>Tweet: Send text message via Twitter </li></ul><ul><li>RT or retweet: Forward someone else’s tweet to others (repeat) </li></ul><ul><li>#: Marks the topic or creates a group inside tweet that becomes searchable term </li></ul><ul><li>AKA: Also Known As </li></ul><ul><li>ASAP: As soon as possible </li></ul><ul><li>B4: Before </li></ul><ul><li>B4N: Bye For Now </li></ul><ul><li>BBL: Be Back Later </li></ul><ul><li>BRB: Be Right Back </li></ul><ul><li>EOD: End Of Discussion </li></ul><ul><li>EOS: End Of Story </li></ul><ul><li>F2F: Face to Face </li></ul><ul><li>FYI: For Your Information </li></ul><ul><li>FYI: For Your Information </li></ul><ul><li>G8: Great </li></ul><ul><li>GRT: Great </li></ul><ul><li>GTK: Good to Know </li></ul><ul><li>IMHO: In My Humble Opinion </li></ul><ul><li>L8: Late </li></ul><ul><li>LOL: Laughing Out Loud </li></ul><ul><li>PLZ: Please </li></ul><ul><li>RIP: Rest In Peace </li></ul><ul><li>THX: Thanks </li></ul><ul><li>TTYL: Talk To You Later </li></ul><ul><li>U2: You too </li></ul><ul><li>ZZZ: Bored, tired </li></ul><ul><li>?: What? </li></ul>Twitter has its own vocabulary so you must learn the lingo Examples include:
  28. 28. Sending Twitter messages, or &quot;Tweets&quot; <ul><li>Send a &quot;Tweet&quot; from any registered device </li></ul><ul><li>From Web page, enter message in entry window at top of page. </li></ul><ul><li>From mobile phone, send message to 40404 </li></ul><ul><ul><li>Phone's caller ID is attached to your Twitter account, so system will know is from you. </li></ul></ul><ul><li>From IM, message TwitterIM if you're on AOL, or if you're on Jabber/GTalk. </li></ul><ul><li>All &quot;followers&quot; will see message on their own Twitter pages and possibly on their mobile devices as well. </li></ul>
  29. 29. Build a network before you need it <ul><li>Step 1: Set up your Twitter profile with a unique background, bio, location, URL and Photo. This is an important step to subconsciously show you are committed to using Twitter </li></ul><ul><li>Step 2: Post a couple of tweets </li></ul><ul><li>Step 3: Find local Tweeps </li></ul><ul><ul><li>Visit “TwelloHood” and follow some Twitter users in area </li></ul></ul><ul><ul><li>Check blogs and try “Reply” skills </li></ul></ul><ul><li>Step 4: Use Twitter Search to find like-minded Tweeps </li></ul><ul><li>Step 5: Interact, be active, participate in conversations </li></ul>
  30. 30. Building a site <ul><li>Go to and click &quot;Join for free&quot; </li></ul><ul><li>Suggest use real name so friends can find you easily </li></ul><ul><li>Also helpful to upload a picture. </li></ul><ul><li>If select &quot;Protect my updates&quot; box, people won't be able to read your Twitters unless you authorize them. Suggest leave this box unchecked </li></ul><ul><li>Tell friends username or send link to your Twitter page </li></ul><ul><li>Each user has own page: </li></ul>
  31. 31. Go to
  32. 32. Create an account
  33. 33. Twitter demo <ul><li>Welcome to Twitter </li></ul>